Channel Management‚ Sales and Distribution At CEAT Tyres Team Members: L. Gowtham Submitted to Nikhil Turaga Robin Paliwal Sneha Sinha Somya Shree Kumar Prof. Rajan Mani IBS Hyderabad Contents I. Acknowledgement ..................................................................................................................................... 2 Company Snapshot .................................................................................................................
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Sales Promotion Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising‚ personal selling‚ and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined‚ limited time to increase consumer demand‚ stimulate market demand or improve product availability. Examples include: • contests • point of purchase displays • rebate (marketing) • free travel‚ such as free flights A good definition
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whether it is Act or Rule‚ is to promote the greatest overall utility for the given situation. If we look in terms of Utilitarianism‚ one would be in favor of killing Tom to save the other four children. Even though‚ Tom would be killed‚ he would promote overall utility by saving four people through his one body. This reminds me a lot of the Trolley problem we studied in Unit five. They killed one man to save multiple. This may be considered immoral in a way‚ but according to Act Utilitarianism
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The Aadhaar Act: A distressed remedy!?! ‘R ight to privacy’ is a term which has been assumed and ignored upon since immemorial times. It is vested within right to life and liberty under Article 21 of the Constitution of India. There are numerous followers who have been constant supporters of this right. Shakespeare also had his own notions of privacy which means ‘undeclared’ which includes sense of ‘social secrecy’. Many known jurists have described privacy as the existence of private element in
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of declining sales‚ should Levi’s sell a brand to mass discount retailer‚ Wal-Mart? Executive Summary Quick! Name the first company that comes to mind for the following products: facial tissue‚ photocopiers‚ and jeans. Did you answer Kleenex‚ Xerox‚ and Levi’s? I bet you did. The #1 apparel brand for brand awareness and recognition‚ “Levi’s” is virtually synonymous with “jeans.” In the past several years however this strong brand recognition has failed to translate into sales growth and in
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develop and implement a Sales and Inventory System for Aqua Pura that will help the transaction in the store more faster and efficient. A sales to compute‚ record‚ and accept payments. A module that will be used to maintain records of products‚ customers‚ suppliers‚ and user. SALES AND INVENTORY A sale refers to the exchange of product or services for an amount of money or its equivalent while making Inventory in a business is a total amount of goods and the act of counting them. Inventory
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the major reasons for using sales contests. What makes a good sales contest? • Increase number of new customers • Develop sales of a new products • Counteract sales slumps due to seasonal variations • A good sales contest needs to have realistic goals‚ should be publicized and promoted‚ not too long of duration (approx. 2 weeks‚ if runs too long interest is lost)‚ give the reps prizes that they value‚ don’t make it so only the top sales people win. 1.13Identify
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Selling is the act of persuading or influencing a customer to buy (actually exchange something of value for) a product or service. Marketing activities support sales efforts. Actually‚ they are usually the most significant forces in stimulating sales. Oftentimes‚ marketing activities (like the production of marketing materials and catchy packaging) must occur before a sale can be made; they sometimes follow the sale as well‚ to pave the way for future sales and referrals. Sales managers are paid
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Week 1 Case Study Summary Joanne Zippittelli was a 63 year old woman who filed a claim of against J.C. Penney and her employer‚ James Johnson‚ in 2004. She decided to file a claim when she was not promoted to Shift Operations Manager. The reason she cited for the claim is that she was passed over for a promotion that she felt she was most qualified for because of her age which is a clear violation of title VII of the Civil Rights Act of 1964 and the Age Discrimination Act in Employment Act
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to be a Good Sales Rep I chose to write about what it means to be a good sales representative. I have always wanted a career in sales and am very good at it. Since I was 21 I have been involved in some type of sales career. The most interesting of all was being a sales representative for Roadshow Marketing and traveling to different parts of the United States. Of all of the places I have traveled‚ Atlanta was the coolest gift mart I attended. A sales representative can make a good amount of
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