Apply quality function deployment model in after-sales service improvements: case company X Logistics Master ’s thesis Ye Tian 2011 Department of Business Technology Aalto University School of Economics Abstract This study is to apply the quality function deployment (QFD) model in the Chinese heavy construction equipment market to improve the after-sales service. The main objectives of this study are to find out how to translate the customers’ needs into technical measurements by this
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Karen Mae T. Villagonzalo Sales Promotion BSBA-MM 2-2S Assignment A. Promotional Mix‚ Components: - Promotional Mix: A specific combination of promotional methods used for one product or a family of products. - Components: Advertising - Presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. Examples: Print ads‚ radio‚ television‚ billboard‚ direct mail‚ brochures and catalogs‚ signs‚ in-store displays‚ posters‚ motion
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Everything for Sale by Robert Kuttner: A Summary [Insert full name here] [Insert institutional information here] Everything for Sale by Robert Kuttner: A Summary In his book‚ Robert Kuttner (1999) tries to shake the dominant orthodoxy of laissez-faire economics‚ which he sees as the “natural form of capitalism‚” by attempting to “reclaim a defensible middle ground” between when the market is “best left alone” and when it “needs help” (p. 5). Kuttner’s
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|Case Study: Data for Sale | |Management Information System | | | |
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COMMERCE Project Report On Sales Promotion tools used by Pantaloon Retail (India) Limited PGDM -2 Term-4 Submitted To: Submitted By: Prof. Rakshita Puranik Arpit Jain Konark Jain Vaibhav Zelawat CONTENT Sales Promotion | Reasons for Sales Promotions | Popularity of Sales Promotions | Company Profile | Sales Promotion techniques at Pantaloon Retail (I) Ltd. | Conclusion | Sales Promotion Sales promotions are short-term incentives
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highlight the different incentives offered by such promotions. An Empirical View of the Different Types of Consumer Promotions in India Expenditure on sales promotion by various marketing companies in India is estimated to be Rs. 5‚000 crore and is growing at a robust pace every year (Economic Times June 15‚ 2003). Companies in an attempt to drive sales offer various kinds of consumer promotions from price offs‚ extra product‚ freebies‚ scratch cards. In the year 2001‚ there were as many as 2‚050 promotional
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way in doing business transactions with each other. From the primitive ways of exchanging goods or “barter system”‚ to the more complex “e-commerce” or doing business transactions with the help of the internet. With technology rapidly changing and upgrading every now and then‚ companies must adopt to be able to excel in each business’s “cut-throat” competition. Automation of one’s point of sale and inventory system puts you a step ahead in the game. It helps you conduct business transactions
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MANAGEMENT CONSULTANTS PROPOSAL “TOWARDS IMPROVED SALES FORCE EFFECTIVENESS” (FOR INTERNATIONAL FOODS DIVISION CAPITAL FOODS INC‚ CANADA) INTRODUCTION CANDO Management consultant one of the prominent Canadian consultant firms. They prepared and sent a formal written proposal on August 19‚ 1998 in response to their client “INTERNATIONAL FOODS DIVISION CAPITAL FOODS INC” to review and assessment. the mentioned subject “Towards Improved Sales Force Effectiveness as a marketing strategy for
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Introduction Sales promotion is of paramount significance in today’s marketing world by which marketer want to make their product reachable to their desired customers mind for making him or her remind regarding purchasing their product. For this term paper my selected topic is sales promotion which is one of the branches of marketing where I will briefly discuss sales promotion strategy‚ tools & ways to develop it. For each and every issue‚ the practical examples of the different renowned companies
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Installment Sales The DJ Company accounts for sales of merchandise on the installment basis. At the end of each year it recognizes gross profit on these sales‚ considering collections during the year to be composed of cost and gross profit elements. The balances of the control accounts for installment contract receivable at the beginning and at the end of 2009 were: 1/01/2009 12/31/2009 Installment Accounts Receivable: 2007………………………… P 24‚020 P - 2008………………………… 344‚460 67
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