1. Consider PepsiCo’s advertising throughout its history. Identify as many commonalities as possible across its various ad campaigns: a. Some of the earlier slogans have the commonality that you get more bang for your buck‚ that when you buy Pepsi you get more of flavor‚ amount and/or whatever than the competition offers. Pepsi is for everyone and that Pepsi alone can refresh or change the world. Many slogans have to deal with being young as well as being in the future. Most of the slogans indicate
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Case Study 1) General Information: Student name: Larry money Date of Testing: Grade: 1 Date of Birth: Chronological Age: School: 2) Reason for Assessment: is currently having difficulties with learning and behavior. frequently is out of his throughout the day‚ and answers aloud before being called on to give the answers and struggles to follow directions. also has learning difficulties in reading decoding and reading comprehension. 3) Background Information: lives with is
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Life in early Massachusetts was much different than what it is today. Salem was split into two different parts‚ Salem Town and Salem Village (Hoffer n.pag.). Salem Town was considered more clean kept and less violence whereas Salem village was known for it’s crime and sickness. Due to disputed property and political office‚ two families‚ the Putnams and the Porters‚ caused the most problem throughout the town. Puritans were considered very strict and abnormal compared to the present (Plouffe and
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EAGLE INDUSTRIES CASE 1. Why are office products frequently chosen as a lead commodity in strategic sourcing efforts? Office products were chosen as the lead commodity in strategic sourcing efforts conducted by Smith and his team mainly because of the fact that there was not an appreciable difference in the product specifications when it came to differentiating different suppliers. It would almost be like comparing apples against apples. This would therefore provide a nice segway to try and understand
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Many assumptions have been made by historians to explain the occurrence of the Salem witchcraft trials‚ and on why the afflicted girls behaved the way they did‚ but yet there still seems to remain a sense of doubt on this issue. It seems that this case is not just because of one factor such as Ergotism‚ but several more. The affliction started by mind suggestion. The early beliefs and superstitions in Puritanical society that were practiced on an everyday basis supported the idea that the behaviors
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Share the spirit‚ share the refreshment You’ve got what it takes – Salem Spirit. This is the claim that the RJ Reynolds Cigarette Company makes‚ and it certainly sounds enticing. After all‚ a group of young professionals certainly seems to experience the good life after having consumed this product. As the advertising industry is only loosely regulated by the Federal Trade Commission‚ it is not surprising that this part of the message is very bloated‚ while the truthful information about this
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Case 1: HubSpot: Inbound Marketing and Web 2.0 1. Customer lifetime value = lifetime (in months) * monthly payments (Exhibit 7) – acquisition cost (pp. 8) Customer life time = 1/churn rate (Table A) Marketer Marys: CLV = (1/ 3.2%) * 500 – 5‚000 = 10‚625 Owner Ollies: CLV = (1/ 4.3%) * 250 – 1‚000 = 4‚813.95 B2B: CLV = (1/ 3.3%) * 375 – 3‚000 = 8‚363.64 B2C: CLV = (1/ 6.0%) * 375 – 3‚000 = 3‚250 2. HubSpot is not finding and serving the right set of customers. Even if at first it was very important
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How We Make a Telephone Call 1. A Formal Telephone Call A: Hello‚ is this PSU Surathani Campus? B: Yes‚ that’s right A: Could I speak to Mr. Anan‚ please B: Yes‚ who’s speaking‚ please? A: My name is Thomas Smith B: Just a moment please‚ Mr. Smith A: Thank you 2. A Wrong Number A: Hello‚ Is Mr. Smith there‚ please? B: I’m very sorry there is no Mr. Smith here. You probably dialed the wrong number A: Is this 573-1253 B: No‚ this is 573-1235 A: I am very
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Introduction to International Business Case 4: Dell 1. Dell’s most important FSA is their direct selling. Other FSAs are their behavior with the customer and their high level of inventory. These FSAs can be summarized with the 3 golden rules of Dell: ‘never sell indirect’‚ ‘disdain inventory’ and ‘always listen to the customer’. The macro-level requirements for the direct sales model to be successful in Dell’s case are the customers’ behavior in the 1980s. The customers became very sophisticated
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Salem Witch Trials is one of the most controversial periods in the U.S. history. The event occurred in the colonial Massachusetts between February 1692 and May 1693. Nearly 200 people who lived in Salam village were accused of practicing witchcraft or the magic of devil‚ nineteen persons were hanged and one person was pressed to death by heavy stones. Finally‚ the colony confessed mistaken and guilty. More importantly‚ they passed a bill restoring the rights and good names for those who were accused
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