Pierre Chandon‚ Brian Wansink‚ & Gilles Laurent A Benefit Congruency Framework of Sales Promotion Effectiveness Are monetary savings the only explanation for consumer response to a sales promotion? If not‚ how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question‚ this research builds a framework of the multiple consumer benefits of a sales promotion. Through a series of measurement studies‚ the authors find that monetary and nonmonetary
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procedures‚ applying $815‚000 of overhead to products Alpha and Gamma on the basis of direct labor hours. The company is considering a shift to activity-based costing and the creation of individual cost pools that will use direct labor hours (DLH)‚ material handling (MH)‚ and number of shipments (NS) as cost drivers. Data on the cost pools and respective driver volumes follow. Product Alpha Gamma Pool Cost Pool No. 1 (Driver: DLH) 200 1800 $420‚000 Pool No. 2 (Driver: MH) 15 10
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Many people enjoy the company of a pet‚ whether it be a cat or a dog; these animals provide a person with companionship and affection. Pet owners become emotionally invested in their pets and treat them as if they are part of the family. Some pet owners will pamper and shower these animals with affection as well as let them have the run of the house. However‚ a person needs to remember animals do not function as humans or have the capacity to reason. There are people who believe wild or exotic animals
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You have been given a direct order to rock the f**k out. Rock out like you were just given the last rock n roll album on earth and the minutes are counting down to flames. Rock out like you just won both showcase showdowns. Rock out like the streets are empty except for you‚ your bicycle‚ and your headphones. Rock out like your lips were just placed onto a break dancing muse with legs that go all the way up. Rock out like publisher’s clearing house is ringing at your front door. Rock out
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Many people think that pets are too much of a responsibility‚ as they require food‚ walked on a regular basis‚ trained properly and lots of love and care. Any pet that lives outside a cage has to be trained properly so that it does not soil the home. Without training dogs can be very destructive and even dangerous. Pets are also very expensive and their food‚ toys‚ and medical treatment cost a lot of money too. Some pets are not looked after properly by their owners and sometimes the owner even
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of the principals for the purpose of sales. Goods so sent are known as “consignment”. Under Administrative Order No.145‚ Subject: Revised Policies and Guidelines for the Institutionalization and Decentralization of the Department of Health Drug Consignment System‚ the advantages of the said system are: 1. It will enhance the availability of low cost‚ high quality drugs and medicines in DOH hospital pharmacies‚ without entailing additional cost or investment on the part of the government;
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Manthan Shah 81 Parth Shah 82 Ravi Chandwani 14 Milan Vasani 101 Manish Sharma 86 Submitted to: Prof. Karan Shastri VRIO Analysis and Value Chain Analysis Services Inbound Logistics Operations Outbound Logistics Marketing & Sales Fastest Turnaround 400 new aircrafts are capabilities in strength Landing time‚ ticketing Fastest Turnaround Multiple marketing gimmicks New Revenue Stream Focus on HRM Luggage facilities Promotional activities (5‚00‚000 tickets) Support
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PET BOTTLES AS BRICKS To make the environment free from pollution an attempt was made to construct the water tank using the discarded pet bottles. Since there is construction materials scarcity‚ we need to go for an alternative construction material. The three basic needs for human life are food‚ shelter and clothing. But in developing countries like India there is no shelter for poor people. By considering this‚ the shelter can be constructed at low cost. Making of brick emits carbon-di-oxide
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MANAGEMENT ACCOUNTING Information for Decision-Making and Strategy Execution SIXTH EDITION Anthony A. Atkinson University of Waterloo Robert S. Kaplan Harvard University Ella Mae Matsumura University of Wisconsin–Madison S. Mark Young University of Southern California Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City S~ Paulo Sydney Hong Kong Seoul Singapore
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Question 1: Prepare a variance analysis report based on the information in Exhibit 1. Would this be sufficient to explain the profit shortfall to Norton at the 8 AM meeting? This revenue variance is positive and favorable. That means they made more than the budget. However‚ the variance amount of expenses was $342‚060‚ which was unfavorable. That means they spent more than what they had budgeted for. The perform a variance analysis report Jenkins calculated would not be sufficient in order to explain
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