OPERATIONS STRATEGY PRODUCTIVITY‚ COMPETITIVENESS‚ STRATEGY Productivity is about how effective an organization is in the use of its resources. Competitiveness is how effective an organization is in the marketplace compared with other organizations that offer similar products/services. Strategy shapes the plans that determine the direction an organization takes in pursuing its goals. (US companies‚ suffering from impressive success of foreign companies on the US marketplace place increased
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What it takes to be a Good Sales Rep I chose to write about what it means to be a good sales representative. I have always wanted a career in sales and am very good at it. Since I was 21 I have been involved in some type of sales career. The most interesting of all was being a sales representative for Roadshow Marketing and traveling to different parts of the United States. Of all of the places I have traveled‚ Atlanta was the coolest gift mart I attended. A sales representative can make a
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Definition of sales promotion * An early def. of sales promotion :’Includes all those activities ‚which enhance and support mass selling and which compete and or coordinate the entire promotional mix and make the marketing mix more effective”. (John F Luick and Wiliam L Zeigher‚Sales Promotion & Modern merchandising‚TMH‚1968) * In a specific sense ‚sales promotion includes those sales activities that supplement both personal selling and advertising and coordinate them and help to make
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Coursework of Operations Management Comparison and contrast of operation problems among Executive Holloware ltd.‚ Oilpartz ltd. and London zoo Summary In this article‚ three operations management related cases are studied and analysed. The writer compares and contrasts similarities and differences in these cases in the following aspects: the transformation process model‚ types of operations‚ the objectives of operations. By looking into more detailed problems in each case‚ those more complex items
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A) SALES PROMOTION -Stimulation of sales achieved through contests‚ demonstrations‚ discounts‚ exhibitions or trade shows‚ games‚ giveaways‚ point-of-sale displays and merchandising‚ special offers‚ and similar activities. -Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. -The media and nonmedia marketing pressure applied for a predetermined‚ limited period of time at the level of consumer‚ retailer‚ or wholesaler in order to stimulate
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activities support sales efforts. Actually‚ they are usually the most significant forces in stimulating sales. Oftentimes‚ marketing activities (like the production of marketing materials and catchy packaging) must occur before a sale can be made; they sometimes follow the sale as well‚ to pave the way for future sales and referrals. Sales managers are paid to plan‚ lead and control the personal selling process in the organization. This is one of the very important jobs in an organization. Sales management
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potential customers and in recent years the direct sales and product promotion method is gaining popularity among the companies‚ thus it is important to know what factors affect the company’s direct sales organization for direct selling business function to be successful. The bachelor thesis is based on the analysis of the theory by studying the organization of direct sales in company SIA "Bite Latvija"‚ research seeks proposals for direct sales organization within the enterprise. Undergraduate
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MGMT 610- OPERATIONS MANAGEMENT 1. What are the differences between job-enlargement‚ job-enrichment‚ and job-rotation? Discuss the benefits of using each of these. Job design is an approach that specifies the tasks that constitute a job for an individual or a group. There are seven components of job design‚ and JOB expansion is one of them. It includes: • Job enlargement: We add tasks requiring similar skill to an existent job. You are using the same skills‚ but the tasks are different
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CASE STUDY ON SUCCESSION PLANNING AT RANBAXY Formation of the Company: Ranbaxy Laboratories Limited was started by Ranbir Singh and Gurbax Singh in 1937 as a distributor for a Japanese company Shionogi. The name Ranbaxy is a combination of the names of its first owners Ranbir and Gurbax. Bhai Mohan Singh bought the company in 1952 from his cousins Ranbir and Gurbax. After Bhai Mohan Singh’s son Parvinder Singh joined the company in 1967‚ the company saw an increase in scale. Summary of the
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I. Discussion and Review Question: 1. Briefly describe the term operations management? Answer: Operations Management is management of system or processes that create goods or provide service. The term operations management includes interrelated activities such as forecasting‚ capacity planning‚ scheduling‚ managing inventories‚ assuring quality‚ motivating employees‚ and deciding where to locate facilities and more. 2. Identify the three major functional areas of business organization and
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