Which are the key factors that can contribute to successful sales through personal selling strategies in different industries? Sales Management May 31th 2013 Summary Introduction 3 I. Key factors 4 A. Selling Model 4 B. Value concepts 4 C. The performances 5 II. Comparison between two industries 6 A. Pharmaceutical industry 6 B. Car industry 7 Conclusion 8 References 9 Introduction Personal selling is a person-to-person communication with a prospect. Personal selling is a process
Premium Marketing Sales
Comparison study of sales promotional strategies of Maruti & Honda cars customers with special reference to Kollam District INTRODUCTION The automobile products occupy an important role in fulfilling the basic needs of human beings. In India‚ there are tremendous changes in the automobile industry. The industry has observed higher rate of growth economically‚ industrially &technologically. This has led to good market for automobile products particularly in four wheelers segments
Premium Marketing Automobile Sales promotion
companies is the sales system and inventory system creating a window based system. Inventories are often the largest asset of company and a precise inventory management system is often needed to take into accent the sales‚ orders and the need for replenishments. It also ensures that goods are always stocked to an optimum level to meet customer demands. One of the most samples of overstock levels is Hardware’s‚ Marketing’s and the Furniture’s that are using manuals. A sale is an activity
Premium Inventory Supply chain management Marketing
typical ethical issues for sales people and sales managers – review the types‚ causes and make suggestions on how to address. Ethical conflict is defined as occurring when an individual feels pressure to take actions that are inconsistent with what he or she feels to be right (Correlates p. 343) Whilst analysis of ethical conflict and the various ethical issues is relevant in many aspects of business‚ it is particularly important in the area of personal selling and sales management. This is because
Premium Business ethics Sales Ethics
ssHow to Increase Sales in Retail with Market Basket Analysis Marko Svetina‚ Jože Zupančič Merkur d.d. C. na Okroglo 7‚ Naklo‚ Slovenia marko.svetina@merkur.si University of Maribor‚ Faculty of Organizational Sciences Kidričeva cesta 55a‚ Kranj‚ Slovenia joze.zupancic@fov.uni-mb.si Abstract: This paper investigates market basket analysis as an important component of analytical CRM in retail organizations. It presents the case of the company Merkur d.d.‚ Slovenia‚ a trading company dealing in items
Premium Sales Marketing Business intelligence
slow process. To avoid‚ or at least to lessen such drawbacks‚ computerized sales system must have been implemented. A computerized sales system is a combination of software and hardware that captures orders‚ records data‚ and displays or prints receipts. It links the cashier and customer to an entire network of information‚ handling the transactions between the customer and establishment‚ and maintaining updates on sales activities of the company. A business that handles large volumes of detailed
Premium Business Management Customer service
August 2012 IJMT Volume 2‚ Issue 8 ISSN: 2249-1058 __________________________________________________________ MANAGING SALES WORKFORCE DIVERSITY Dr. Meenakshi Handa* Ms. Jyoti Kukreja** __________________________________________________________ Abstract The relevance of sales personnel in any organization has forever been unquestioned as they deliver the ultimate quality of buying experience to the end consumer. Unfortunately though‚ their position is still devoid of respect
Premium Sales Marketing
ROLE OF TECHNOLOGY IN SALES MANAGEMENT Technology is an absolute need we cannot escape from. Let’s just say‚ it has a very big role in most aspects of our lives. In other words‚ it answers most of Mankind problems. Across centuries technology evolves. The importance of technology is aiming for comfort of use in whichever form it is. It always directs for easiness in life. Take the mobile technology for example. The faster the world is moving‚ the more hi-end the features are offered. Laptop
Premium Sales Marketing
Relationship and Trust in Sales Process Nowadays‚ the goal of selling shifts from just give the product to customer to craft the best solution and bring value for customer‚ through the relationship and trust that are already built by salesperson with the potential buyer‚ which could be a competitive advantage‚ especially for companies that offer products or services in highly competitive markets‚ the relationship and trust become key differentiators that are hard to match and even harder for rivals
Premium Sales
Manager Subject: Sales Manager Skymation‚ Inc. has been experiencing fantastic growth for the past year. The introduction of its new product‚ StarDuster‚ has had salespeople working double-time. In fact‚ the company’s overall sales have jumped an average of 60 percent per month‚ because of the added exposure StarDuster has given to all of the company’s products. Lester Mews is the vice president of sales. Lately‚ he spends most of his time interviewing and hiring new sales reps. After adding
Premium Sales Vice President of the United States