it comes to the physical appearance of one’s self. Judging your own appearance is an inescapable human trait and the way different societies have portrayed the ‘ideal’ individual’s appearance has in fact influenced and altered our appearance. Lisa Kramer‚ Auguste Toulmouche and Pablo Picasso all used the mirror to symbolize a reflection to which figures can practice harsh self judgment or vanity. The overall message communicated by these three artists have been greatly impacted by the historical context
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CASE IBM : Restructuring The Sales Force In 1993‚ IBM’s Board of Directors decided the time was right for dramatic action. The once proud company had seen its sales fall from almost $69 billion in 1990 to $64‚5 billion in 1992. In the same period‚ profits plunged from $5‚9 billion to a loss of $4‚96 billion. In April 1993‚ the Board hired Louis V. Gerstner‚ Jr. to serve as its new Chairman and Chief Executive Officer and to turn the company around. Just three months into the job‚ Gerstner announced
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There will be three shared two hour tutorials for the International Strategic Management and the Global Business Environment Courses. Students should pre- read the case studies before the tutorials‚ attempt to answer the relevant questions and bring their proposed answers in class. Tutorial 1: Case Study-The global pharmaceutical industry-in the land of shrinking giants‚ Johnson‚ G.‚ Scholes‚ K.‚ Whittington‚ R.‚ Angwin‚ D.‚ and Regner‚ P. (2014) “Exploring Strategy‚ text and cases”. Publisher:
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environment‚ extending its shelf life. The whole manufacturing process deals with the following steps:- 1. Lab testing of pharmaceutical ingredients 2. Manufacturing of tablets (Granulation and Compression) 3. Coating of Tablets 4. Lab testing of tablets 5. Packaging and Sealing Lab Testing of Raw-Materials (pharmaceutical ingredients) The tests and assays described are the official methods upon which the standards of Pharmacopoeia are based. Alternative
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Module Manual: Going To Market: Managing the Channel & the Sales Force PGDM 2011- 2013 Course Credits: 04 Course Marks: 40 1-INTRODUCTION TO THE COURSE * Going to Market introduces the students to the sales and distribution discipline as the final delivery vehicle of marketing and covers elaborately its two constituents --Managing the Channel (External to the organization) and the Sales Force (Internal to the organization). * * A product or service has been
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1.Intro: A pharmaceutical drug (medicine or medication and officially medicinal product) is any chemical substance formulated or compounded as single active ingredient or in combination of other pharmacologically active substance‚ it may be in a separate but packed in a single unit pack as combination product intended for internal‚ or external or for use in the medical diagnosis‚ cure‚ treatment‚ or prevention of disease. 2. History: The development of small molecule therapeutic agents for
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The global pharmaceutical industry – in the land of shrinking giants. 1. Introduction The case describes the evolution of the industry and its unusual strategic environment. Attention is drawn to environmental pressures from regulators and payers. Key forces driving the industry are discussed‚ including addressing unmet medical need‚ the importance of innovation and time to market‚ and globalisation. The case illustrates how an increasingly hostile environment‚ combined with a decline in R&D
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Personal Selling and Sales Management Scope and Importance of Personal Selling In the US‚ 14 million people are employed in sales positions‚ according to the department of labor. Sales personnel include stockbrokers‚ manufacturing sales representatives‚ real estate brokers etc. Most students in this class will have been employed as a sales person. Nature of Personal Selling Gives marketers: * The greatest freedom to adjust a message to satisfy customers informational needs‚ dynamic.
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Case 4.4 Waste Management‚ Inc. Question 1 Three conditions are often present when fraud exists. First‚ management or employees have an incentive or are under pressure‚ which provides them a reason to commit the fraud act. Second‚ circumstances exist - for example‚ absent or ineffective internal controls or the ability for management to override controls – that provide an opportunity for the fraud to be perpetrated. Third‚ those involved are able to rationalize the fraud as being consistent with
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I. TITLE “Generoso Pharmaceuticals & Chemicals‚ Inc.” II. POINT OF VIEW David Generoso‚ President (GPC)‚ a salesman III. BACKGROUND David Generoso could feel his “five-year itch” once more. He already had behind him 15 years of experience in the pharmaceutical industry and was managing an interesting portfolio of businesses revolving around pharmaceutical and chemical products. Still‚ he felt he had not exhausted the opportunities had to offer. David began his career in the Philippine
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