"Sales force management of berger paints" Essays and Research Papers

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    Supply Chain Management- Paint Industry By: Purvi Mehta Abstract The purpose of this paper is to outline the importance and benefits‚ paint industry can achieve through supply chain integration. These benefits are primarily in the area of achieving superior customer service and operating with lower working capital. A three level framework for achieving the integration has been proposed which is in the form of structural integration‚ process integration and performance integration. The paper also

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    paint Industry

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    Oct-Dec 2011 1 A Research Approach to Paint Industry in India-A Study Of Its Marketing Strategies in Tamil Nadu A Research approach to paint industry in India-A Study of its marketing Strategies in Tamil Nadu 1K. Jayachitra and 2Dr. D. Ilangovan 1Research Scholar in Commerce‚ Annamalai University‚ Annamalai Nagar-608 002. jayachitrakps@gmail.com 2Professor of Commerce Annamalai University‚ Annamalai Nagar-608 002. dil2691@yahoo.co.in Introduction Paint has been in use for time immemorial

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    ESSAY ON SALES and DISTRIBUTION MANAGEMENT “HOW WOULD YOU SELL A PREMIUM BRANDED FOUNTAIN PEN TO AN ILLITERATE BUYER?” Saptarshi Prasad Sinha‚ BBA -5thSemester‚ Amity Global Business School‚Kolkata. “Throughout recent years‚ a vast amount of money and time and brains has been employed in overcoming sales resistance

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    Jefferson Pilot: Growing the Sales Force Discussion Questions 1. What are the advantages and disadvantages of using a career sales force versus an independent sales force? A career sales force that the company hires‚ trains‚ supervises‚ and compensates likely will be more loyal than an independent sales force. As the case notes‚ these career salespeople sell only JPF policies. They also learn and contribute to establishing and maintaining the organization’s “culture.” They learn how things work

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    Discuss how societal forces influence the practice and theory of management. Do you think management techniques are a response to these forces? (Samson and Daft‚ 2009:78). Management‚ as defined by Davidson et al. (2006)‚ is “a set of activities including planning‚ decision making‚ organizing‚ leading and controlling directed at an organization’s resources (human‚ financial‚ physical and information) to achieve organizational goals in an efficient and effective manner” (p. 5). According to Bartol

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    threats. In the illustration of the Strategic Management Model‚ it shows how the external audit fits into the Strategic Management Process. Key External Forces External forces can be divided into five broad categories: * Economic forces; * Social‚ cultural‚ demographic‚ and environmental forces; * Political‚ governmental‚ and legal forces; * Technological forces; and * Competitive forces. Relationships among these forces and an organization are depicted in illustration

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    Building a Sales Force Digital Think’s Business * Provided Web-based‚ self paced training with built in interactive sessions. * Ease of access through internet and company’s intranet. * Offered coursed on computer programming‚ internet literacy and desktop publishing. * Was known for its high-quality‚ in-depth courses. * 3 sources of revenue: * Catalog Business * Customized training courses for companies * Website Sales * Website sales was a direct

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    common types of the sales force organisational structures are discussed below: 4.1 Functional Organisational Structure A standout amongst the most widely recognised sorts of organisational structures‚ the functional structure which departmentalises an association taking into account the common jobs functions. Benefits: It provides an association with a useful structure would bunch the greater part of the advertisers together in one office‚ assemble the greater part of the sales representatives together

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    CASE IBM : Restructuring The Sales Force In 1993‚ IBM’s Board of Directors decided the time was right for dramatic action. The once proud company had seen its sales fall from almost $69 billion in 1990 to $64‚5 billion in 1992. In the same period‚ profits plunged from $5‚9 billion to a loss of $4‚96 billion. In April 1993‚ the Board hired Louis V. Gerstner‚ Jr. to serve as its new Chairman and Chief Executive Officer and to turn the company around. Just three months into the job‚ Gerstner announced

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    Asain Paints

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    ompany History - Asian Paints Ltd. 1945 - The Company was incorporated as a private limited company under the name of Asian Oil and Paint Company Pvt. Ltd. It was converted into a public limited company in 1973. The Company manufacture a wide range of surface coatings catering to different end-uses. It also manufactures vinyl pyridine latex used in the manufacture of rubber tyres. - The company expanded its products range‚ developed its own technology‚ set up a distribution network penetrating

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