1. Why do companies like PEPSI need to globalize? What are the various ways in which foreign companies can enter a foreign market? What hurdles and problems did Pepsi face when it tried to enter India during the 1980s? Companies like Pepsi need to be global for the following: * Expand Sales- Increase the market for their production by tapping potential new countries * Minimize Risks- Globalization and International trade also helps in minimizing risks. * To leverage on technology
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Candidate no: 045751 ‘NEW YORK (AdAge.com) -- Pepsi ’s Refresh Project‚ a first-of-its-kind experiment in social media’ "You ’re not going to fix this with a new logo or can or graphics‚ or ad campaign‚" he said. "This requires a major‚ comprehensive approach to the category and a refocusing to optimally capture the value of the brand at every beverage occasion‚ rather than have the discourse be ... how much volume can we pump out into the marketplace‚" said Mr. Laboy‚ PepsiCo Executive interview
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and Management SAU in Nitra Nitra‚ May 17-18‚ 2006 THE SALES FORECASTING TECHNIQUES MARTINOVIC Jelena‚ (SCG) - DAMNJANOVIC Vesna‚ (SCG) ABSTRACT Many sales managers do not recognize that sales forecasting is their responsibility. In this paper we summarized techniques that manager used into two types: qualitative and quantitative techniques. We also discuss the use of computer software in sales forecasting in Serbia. KEY WORDS sales forecasting‚ quantitative and qualitative techniques INTRODUCTION
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by Coca-Cola Ltd. in the local market and enjoys distinct position. Brand Positioning The brand positioning of the Coca Cola is very strong. Company focuses on the TOM. This top of the mind strategy leads the consumers to remember the product as well as position the product as number one. Positioning strategy is the real strength of the company because it contributed a lot in the success of the company. Quality Quality products are the major strength of the company if it sustained by the company
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PEPSI: REFRESH EVERYTHING CAMPAGIN By: Lorraine Reynolds March 12th 2015 GSCBC21: Effectve PR Professor Jonas LJUNGGREN PEPSI: REFRESH EVERYTHING CAMPAGIN The Pepsi Refresh Project (PRP) was a new campaign launched by Pepsi Co. It was a campaign where Pepsi asked consumers to come up with different ideas on how to improve aspects of their local communities based on four categories – arts‚ music‚ education and communities. There was also an extra Pepsi Challenge where they would post a question
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Financial Management: Coke vs. Pepsi BUS 508 – Business Enterprise June 11‚ 2011 Financial Management: Coke vs. Pepsi The purpose of this paper is to analysis companies Coke and Pepsi and determinate (a) which company is better able to pay current liabilities (debt)‚ (b) explain what profitability ratios can tell about a company’s performance and how that information would influence investing decisions‚ (c) discuss which financial ratios to utilized while examining the company’s most
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packaging material‚ size and labelling ▪ Positioning ▪ Choice of brand name ▪ Choice of advertising agency ▪ Development of advertisement copy ▪ Execution of advertisements ▪ Recruitment and posting of sales force ▪ Pricing ▪ Sales Promotion ▪ Selection and management of distribution channels. Some of these activities are amenable to a uniform global approach. Others involve a great degree of customisation. Again‚ within a broadly defined activity‚ some
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COLA WARS CONTINUE: COKE AND PEPSI IN 2006 The case is about the rivalry between two of the biggest companies in the world‚ Coca Cola and Pepsi. It is a battle which started in the early 1990s and which still characterizes the soft drink industry; but‚ as a former CEO of Pepsi said‚ it is a “battle without blood”: Coca Cola could not exist without Pepsi and the other way round. They mutually force each other to adapt their strategy to customers’ new needs‚ to apply competitive prices and to face
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Pepsi Company Acknowledgment……………………………………………………..…( 3 ) Executive abstract……………………………………………..…...…..( 4 ) Introduction ………………………………………………………..…..…( 5 ) Environmental Background ………………………..……….…….( 5 - 6 ) Organizational Analysis……………………………………………( 7-10 ) Problem identification And solution ……………………….….( 11-12 ) Charts related to Pepsi Company ……………………………...( 12-14 ) Summary ………………………………………………………………..( 15-16 ) Reference
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work in a comparative format using a table as illustrated: 1) Gross profit for 2008 PepsiCo Coca-Cola and Gross profit rate for 2008. 2) Percent change in operating income from 2007 to 2008. 3) Accounts receivable turnover for 2008. 4) Days sales in receivable for 2008. 5) Inventory turnover for 2008. 6) Days inventory on hand for 2008. 7) Increase (decrease) in cash and cash equivalents from 2007 to 2008. 8) Asset turnover ratio for 2008. 9) Working capital at the end of 2008.
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