Summary In 2000‚ under the leadership of the former CEO Steve Reinemund‚ PepsiCo.launched a new business strategy that based on the racial and culture diversity. It emphasized the importance of having equal working and promoting opportunities for all employees from different ethnic groups. In order to help the company keep up with the demographical shifting in United States‚ this strategy was initially resisted by some of the employees as well as senior division managers. The resistance led
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istr2011 PROJECT REPORT ON DISTRIBUTION CHANNEL OF PEPSI MAX ------------------------------------------------- GROUP MEMBERS- * ------------------------------------------------- ARSHLEEN KAUR * ------------------------------------------------- NISHANT SINGH * ------------------------------------------------- ROMA * ------------------------------------------------- SEEMA SHEKHAWAT * -------------------------------------------------
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1.0 Introduction Sales force automation is involving in all activities in sale department which include customer management‚ information sharing and other else‚ to boost up with the software. It is easy to connect between the organization and the sales manager trough this software. Sale force automation can be showed with difference style when connect with difference technology. For example‚ ATM is a type of sales force automation software that help the bank to satisfy the customer need which
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Cola vs Pepsi in Bangladesh Executive summary This report provides an analysis and evaluation of the Pepsi and Coca cola in their customer segmentation models. This method of analysis includes Market Segmentation‚ Market Targeting‚ Market Positioning‚ as well as the Marketing Mix of Pepsi and Coca cola. The research draws attention to the Market segmentation of the both companies‚ while the soft drink industry has probably the widest and deepest customer base in the world and variable of Pepsi and Cola
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its doors wide to foreign companies. Both companies experienced a range ofunexpected problems and difficult situations that led them to recognize that competing in India requires special knowledge‚ skills‚ and local expertise. In many ways‚ Coke and Pepsi managers had to learn the hard way that "what works here" does not always "work there." In spring 2003‚ Alex von Behr‚ the president of Coca-Cola India‚ admitted ruefully‚ "The environment in India is challenging‚ but we ’re learning how to crack it
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company now depends on effective global supply chain management‚ its ability to deliver the right product to the right market at the right time. The complexity involved in managing supply chains that span continents and dominate markets demands strategies and systems that are adaptable. Managing Supply Chain
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The Coca Cola and Pepsi War 1. Why is the soft drink industry so profitable? * The soft drink industry remains profitable because of the market share based on Porters Five Forces. * Coke has protected its recipe for over a hundred years as a trade secret‚ and has gone to great lengths to prevent others from learning its cola formula. The company even left a billion-person market (India) to avoid revealing this information. As a result of extended histories and successful advertising
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UG2 Marketing Sales Promotion Sales promotion is one of the five aspects or elements of promotional mix. Promotional elements are advertising‚ personal selling‚ public relations‚ sales promotion and direct marketing. Sales and promotion is the fourth one. Sales promotion is a fast process that makes the people to be aware of some kind of good and services and increases their interests in buying those good or service‚ sales promotion is for all kind of customers. Sales promotion is one of
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Pepsi advertising endeavour Pepsi has always formulated advertising strategies keeping in mind its target group. Its target group has always been the youth. Pepsi’s basic advertising techniques: a) Catchy tag lines and associate lines b) Evolution of the logo c) Association with main sports events d) Youth icons as brand ambassadors i. Creativity in advertisements ii. Grabbing attention a) Catchy tag lines and associate lines: Ever since Pepsi’s entry into India
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science ABN 54 406 994 557 (02) 6583 4333 PO Box 2575 PORT MACQUARIE NSW 2444 FAX (02) 6583 9467 www.keepitsimplescience.com.au mail@keepitsimplescience.com.au keep it simple science Photocopy Master Sheets Years 7-8 FORCES Disk filename = “02.Forces” Copying is permitted according to the Site Licence Conditions only 1 Site Licence Conditions Our product is supplied on CD • You may copy the CD for back-up only. • You may store the CD contents in data retrieval systems
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