Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ and plastic goods. FMCG may also include pharmaceuticals‚ consumer
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MODULE-I 1.1. INTRODUCTION TO FAKE PRODUCTS "A rural consumer is brand loyal and this also makes it easy to sell look-alike" - Mr. R.V. Rajan‚ CMD‚ Anuragh Fake products are of two types – one: counterfeit products and two: pass-off products. Counterfeit products are fake products that bear identical name of product/ packaging/graphics/colour scheme and even same name and address as the genuine
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Check out An ROI analysis of the FMCG sector The missing link The advertising community has two long-standing demands of online marketing: Prove that the online channel can build brands l Prove that it can drive offline sales. l Whilst there have been many thousands of branding studies undertaken to address the first point‚ considerably less attention has been paid to the second. Studies of online marketing effectiveness have so far struggled to demonstrate a clear link with in-store
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1996. Air Products‚ based in Pennsylvania‚ ranked among the top specialty gas and chemical companies in US. Their high sales are attributed to Worldwide Gases’ sales‚ derived from specialty chemicals and gases prepared specifically for the electronics industry. Electronics Specialty Materials (ESM)‚ a business unit within Worldwide Electronics‚ served electronics industry exclusively. ESM’s responsibilities included accomplishing and balancing the following factors: * forecasting future demand
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Grocery Retail of Pakistan Retail * Syed Qamar * Umer Fariq * Saad Afridi * Sarah Khan * Mohd. Bilal Khan * Sohaib bin Shahid Retail Industry of Pakistan An Analysis of Grocery Retail landscape of Pakistan 2012 MIP Institute of Business Administration 5/25/2012 * Syed Qamar * Umer Fariq * Saad Afridi * Sarah Khan * Mohd. Bilal Khan * Sohaib bin Shahid Table of Contents Snapshot of Pakistan’s Economy 3 Snapshot of Retail Landscape
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through which goods are sold in small quantities to the final consumer. • A retailer is typically a reseller‚ who buys products from a manufacturer / supplier / distributor and sells them to the customers. • Generally‚ no significant changes in characteristics of the product are brought about by retailers. • However‚ a manufacturer may also be a retailer if it sells its products directly to the customers. 4 Organised retail - defined • Organised retailing has been defined by CRISIL Research
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Institute of Management Technology‚ Greater Noida To design a Specialized GTM Model for the launch of a New Chilled Product in the SCC&D (Spreads and Dressings) Category Summer Project Certificate This is to certify that Mr. / Ms. ARPIT KAPUR Roll No. 09DM023 a student of PGDM has worked on a summer project titled TO DESIGN A SPECIALIZED GTM MODEL FOR THE LAUNCH OF A NEW PRODUCT IN THE SPREADS AND DRESSINGS CATEGORY (SCC & D) -KISSAN at HINDUSTAN UNILEVER after Trimester-III in partial
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NATIONAL ELECTRICITY FORECASTING REPORT For the National Electricity Market (NEM) 2012 NATIONAL ELECTRICITY FORECASTING REPORT Disclaimer This document is subject to an important disclaimer that limits or excludes AEMO’s liability. Please read the full disclaimer on page D1. Published by AEMO Australian Energy Market Operator ABN 94 072 010 327 Copyright © 2012 AEMO ii © AEMO 2012 FOREWORD This is the first edition of AEMO’s National Electricity Forecasting Report (NEFR)‚
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Branding strategies in FMCG Chandranshu Charan 09ESHYD011 Branding strategies in FMCG Contents 2 Acknowledgement .................................................................................................................................... 3 Objective- ................................................................................................................................................ 5 Methodology .....................................................................
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summary The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. FMCG market is expected to rise to 33.4 Billion US$ till 2015. This report starts with a brief introduction of FMCG market along with industry Overview. It further state why FMCG sector us analyzed and why India. in this report three FMCG company “ HUL‚ Nestle India ‚ and ITC” is analyzed there history their shareholding pattern with their product is being discussed
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