Puffery: A controversial Type of Ad Claim Brady Bowers University of Oklahoma Puffery is the legal term for ad claims that state opinions rather than facts and that are excused from legal control even when the advertiser disbelieves them. Advertisers goals and objectives consist of trying to persuade people into buying a product or service through various typed of methods. Companies may delivers certain messages about its products‚ compare them to similar items‚ list facts about them‚ or
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Sales Letter The message of a sales letter should begin with an opening statement promising the reader it will be important to them. Let them know right away the message will benefit them in a very direct way. The rest of the letter serves to define how the reader will benefit from responding to the message. WHAT IS A SALES LETTER? A sales letter is a document designed to generate sales. It persuades the reader to place an order; to request additional information; or to lend support to the product
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Sales Letter of Road Condition System 莫茜淘 Dear travelers: Do you feel annoyed with waiting in long fleet? Were you ever no ready for the poor road condition? For everyone who goes out by driving‚ a perfect route always means a good start before a wonderful trip. Thus‚ we feel threatened by such a common phenomenon that we have to wait for nearly one hour when encountering traffic jam‚ especially in some big cities like Beijing or Guangzhou. How can we avoid this annoying problem?
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Kelly Services 999 West Big Beaver Road Troy‚ Michigan (USA) 48084-4782 (248) 362-4444 April 6‚ 2013 Ford Motor Company Customer Relationship Center P.O. Box 6248 Dearborn‚ MI 48126 Dear Ford Motor Company: Here at Kelly Services‚ we believe in making your company the best company possible. Together we can accomplish this by forming relationships‚ not transactions. Our number one goal is to provide the world’s best staffing solutions. We are a global fortune 500 company and we work
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Mandam& Sir Do you spend hours trying to find a good sample of business letter? Now‚ all your troubles are over! The Complete Collection of Business Letter has all the samples you’ll ever need! It’s easy! Just look in the large detailed index for the information you want. The Complete Collection of Business Letters contains 300 ready-to-use letters. Your secretary can also use it. What you have to do is find the letter you want then make some changes and type it. It’s easy! Just look in
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GREEN LAND COMPANY 468A Maganda Street Sampaloc‚ Manila www.thinkgreen.com 732-098-123 December 12‚ 2012 Atty. Ronziel Datario President APPCO Rufino Street Makati‚ city Dear Atty. Datario‚ Dreams really do come true! Trees will grow instead of leaves in our home to serve more families. Feel comfortable and relax in our green home. Eight months ago‚ we opened our GREEN HOMESTELLAR in Laguna. This coming December 24‚ 2012‚ we are going to have an open house for everyone
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your name‚ Activities Director KUTZTOWN COMMUNITY PARKS AND RECREATION www.kutztownparks&rec.org 109 Golden Bear West * Kutztown‚ PA 19530 * Phone: 610-123-4567 * Fax: 610-123-9876 February 11‚ 2013 Jeffrey Voccola English Professor Kutztown University 130 Old Main Kutztown‚ Pennsylvania 19530 Dear Mr. Voccola: The Kutztown Community Parks and Recreation Program and I would like to inform you‚ and your coworkers‚ of our wonderful summer programs for children. Our camps
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CROSSLAND DATA 4900 Westlake Drive‚ Toronto‚ ON M5A 2F6 (647) 676-4900 Fax: (647) 676-4905 November 20‚ 2014 Ms. Susan Bourgeois Crossland Data 4900 Westlake Dr. Toronto ON M5A 2F6 Canada Dear Ms. Bourgeois‚ What would you do if your identify were stolen? What if you didn’t even know the left had happened until a suspicious merchant called your home or huge debts showed up on your credit record? Imagine the stress. To date‚ 1.1 million people have fallen victim to identify theft
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ADVANTAGES OF SALES LETTERS Sales letter is an influential letter targeting specific group of audience. Your sales letter main purpose is to persuade the prospects to buy your products or hire your services. Apart from increasing the sales and introducing your product or services‚ there are many benefits of a sales letter as well. Few of them will be like: • Sales letters are a great way to get your readers attention. Adding a catchy headline is the most important part of sales letter copywriting
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345 Prospect Rd. Pacific City‚ Oregon‚ 32465 phone: 345.454.6615 fax:345.454.6674 Robin Williams 32 Keens Ln. Pacific City‚ OR 32467 Dear Williams Family: Did you know‚ each year more than 4‚000 American’s die and approximately 25‚000 are injured in fires--many of which could have been prevented? Nearly 1‚000 lives are lost to fires that originated in the bedroom‚ and about 100 firefighters are killed in the line of duty each year. Each year in the United States fires kill more American’s
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