RELATIONSHIP MARKETING PLANNING THE SALES CALL IS A MUST! • Strategic customer sales planning – the pre-approach High performing salespeople can be strategic problem-solvers for their customers. Strategic refers to programs‚ goals‚ and problems of great importance to customers. Top salespeople who are effective strategic problem solvers have the skills and knowledge to be able to: Uncover and understand the customer’s strategic needs by gaining an in-depth knowledge of the customer’s
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1.0 Introduction Point-of-Sales or POS with Inventory System‚ it can help the company in billing‚ monitoring the stocks‚ and issuing of receipts‚ importing all the product and goods in a system by using databases. Large companies used inventory system even small kind of business. As we observed‚ Gee Cee bakeshop Branch V. Tiomico Corner Gen. Hizon CSFP having a difficulties in billing and monitoring and issuing of receipts and they are finding ways or solutions to improve their business and make
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Sales Process Flow Chart Developing ‘Suspects’ Sales Manager (SM) Makes Status Check Phone Calls * Quarterly to Selected Customers * Monthly to Small Distributors * Weekly to Large Distributors Marketing Prepares Business Development Campaigns: * Advertising Press Releases * Trade Shows * Direct Communication * User Conferences Significant Items Recorded in Goldmine SM Visits to Distributors: (Quarterly- large distributors; semi-annually – small distributors) * Review
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Haverwood Furniture‚ Inc. Q1 How would you characterize the HH wood Furniture Industry? • Haverwood L Room & Bedroom • Haverwood has own sales force 10 sales/ 2 Reg • Upholstered 50%/ Wood 40% • Total Ind Sales 3 Mil • Top 10 Wood Manu = 1/3 of total sales • Asia imports driving down prices (BPuerto) • US Manu downsized – 100 Manu • $15 million sales = 6% mkt share • Hwood uses 1000 specialty style (Selective distribution) • Gallery concept prevalent • Do not have full line in all retailers
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P1 describe the role of sales staf Sales Techniques • Face to face sales – personable‚ easier to engage • Telemarketing: - don’t need to be physically seen Inward – customers call you Outward – you call potential customers • Drop-in visits Avon / Betterware – drop brochure of Wholesale – trying to sell your product to stores Role of sales people • Describe the product surround • How does a salesperson find out what a customer wants? • How to match goods and services to the customers requirements
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grandmother Mitzi Cummings’ incredible beauty‚ here’s a hilarious‚ decidedly unglamorous photo of her with Charles Partlow Sale‚ aka ‘Chic Sale’‚ once “the nation’s foremost comedian” before his sudden death at just 51 of lobar pneumonia in 1936. In this photo‚ Mitzi the Variety and Photoplay writer of Hollywood reportage‚ is clearly having a great time yukking it up in costume with Sale‚ who is holding a photo of himself as Lincoln from his short film‚ The Tribute (1935)‚ an uncharacteristically somber
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MedTronic Assignment 1. How is the sales force at MedTronic structured? The sales force at MedTronic is very involved with their clients. The sales people have to be heavily invested (emotionally as opposed to monetarily) in their product so they can offer the best service and be successful with sales. Each sales team member is given the chance to work on landing new clients and in doing so is expected to go above and beyond to support that relationship in any way possible. By building up
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Sales Promotion Sales promotion is any initiative undertaken by an organisation to promote an increase in sales‚ usage or trial of a product or service Sales promotions are varied. Often they are original and creative. Buy-One-Get-One-Free (BOGOF) - which is an example of a self-liquidating promotion. For example if a loaf of bread is priced at $1‚ and cost 10 cents to manufacture‚ if you sell two for $1‚ you are still in profit - especially if there is a corresponding increase in sales.
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Jack Johnson was beginning to realize that retaining long-term customers was becoming a challenge. During a delivery run yesterday‚ driver Joe Stevens had noticed a competitor’s sales manager talking with the general manager of Saver Superstore‚ one of JBI’s largest customers. Then‚ that morning‚ Johnson’s sales manager‚ Marsha Ketchum‚ had mentioned that‚ during her visit with the same general manager on Wednesday‚ he was starting to make some noises about wanting to negotiate a lower price
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Sales PromotionActivities In NestléBangladesh Ltd Introduction Sales Promotion is a most commonly used phenomenon in today’sbusiness world. It’s two way benefit is that it helps to increasesales as well as it increases customer loyalty. So most of thebusiness firms consider it as an important marketing tools. NestléBangladesh Limited is food and beverage manufacturer. It is thesubsidiary of it’s mother company world’s largest food andbeverage manufacturer Nestlé S.A. Before going to thediscussion
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