held in their stock. This discrepancy is due to vague and poor return policies provided to management‚ e.g. field sales reps would customize return policies that is difficult to monitor and may drastically deviate from other sales reps’ policies. (2) Answer Question 1‚ but from the standpoint of an individual interested in marketing. From the marketing standpoint‚ i.e. field sales representatives‚ they tend to favour less on procedural controls for the reason of wanting/needing the flexibility
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Pierre Chandon‚ Brian Wansink‚ & Gilles Laurent A Benefit Congruency Framework of Sales Promotion Effectiveness Are monetary savings the only explanation for consumer response to a sales promotion? If not‚ how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question‚ this research builds a framework of the multiple consumer benefits of a sales promotion. Through a series of measurement studies‚ the authors find that monetary and nonmonetary
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Sales Force of a company is often called the ’face of the company’ because they are the ones who actually face customers on the behalf of their business. And in terms of an insurance company‚ the sales force would be considered an important aspect of the business. Therefore‚ the need of effectively managing the insurance sales force also rises in importance. Effectively evaluating the performance of the sales force is necessary to figure out the loopholes in the performance and to devise ways to
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utilized while focusing on minimal startup costs. Overview Sales and Marketing There are 20 sales regions within the continental United States for NatureWay incorporated. Each region has approximately 30 sales representatives‚ as well as one regional sales manager per region. Each sales person uses a computer terminal to retrieve data for each assigned customer account. Sales representatives are responsible for maintaining data about sales‚ advertising expenses‚ customer shelf space for NatureWay
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organ sale is rejected by the guidelines of almost every national and international transplant society and opposed by many commentators. Who do you think will sell their organs? Poor people of course. In India‚ as Goyal et al.2010 have documented‚ 87% of kidney sellers reported a deterioration of health status and one third‚ a decrease in family income. Of 292 persons who sold a kidney to pay off debts‚ 74% still had debts 6 years later‚ and those in poverty increased from 54% prior to the sale to
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The Indian Institute of Planning & Management Project Trimester (Spring Summer 2008-10) Sales and Distribution Management “Sales and Distribution” Effectiveness: A Comparative Study of Tata Sky & Airtel DTH. Submitted by: (GROUP NO.HR263)Gaurav Soni (16) Kumar Deepak (24) Sanya Gulati (49) Saurabh Mishra (51) DTH industry Group No. - HR-263 EXECUTIVE SUMMARY Over the years back as we all know cable TV was everywhere‚ but the two three years back a new technological revolution
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Whom should Longman choose for area sales manager and why? Mr. Lester Longman should choose Steven Bellach. I think the key point of choosing Mr. Bellach or Ms. Bell for a senior area sales manager is which person is a proper sales manager who not only keeps the sales growth‚ but also has strong talent to motivate sales representatives. There is already an action by Mr. Longman that we cannot ignore; he already spent a lot of his time and expense choosing sales representatives in each area. If the
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CHAPTER 1: INCIDENT The Transferred Sales Representative Harold Burns served as district sales representative for an appliance firm. His district covered the central part of a Midwestern state‚ and it included about 100 retail outlets. He had been with the company for 20 years and in his present job and location for 5 years. During that time he met his district sales quota each year. One day Burns learned through local friends that the wife of a sales representative in another district was
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especially in sales and customer service situations. When trust increases‚ communication is more effective and understanding in enhanced. Since most people won’t buy from someone they don’t trust‚ building and maintaining a strong bond of trust is essential for developing long term customer satisfaction and loyalty. Customers believe in getting the best and feeling comfortable with what they have received. Having a long term customer takes more than good customer service. Sales representatives
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International Marketing Review 15‚1 10 Received April 1996 Revised May 1997 Accepted September 1997 Cross-cultural sales negotiations A literature review and research propositions Antonis C. Simintiras The Open University Business School‚ Milton Keynes‚ UK‚ and Andrew H. Thomas European Business Management School‚ University of Wales‚ Swansea‚ UK Introduction International business comprises a large and increasing portion of the world’s total trade (Johnson et al.‚ 1994; Czinkota et al
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