segmentation-targeting-positioning and marketing mix.) 3. Explain the interrelation between customer value‚ satisfaction‚ trust and retention. Also explain why customer retention is essential? 4. Explain the difference between traditional marketing and value oriented marketing. (table 1.1 page 14) 5. Explain the consumer decision making model in detail. 6. What is the difference between primary and secondary research? Under what circumstances might the availability of secondary data make primary research
Premium Marketing
ASSIGNMENT TOPIC Select one company in your country or region that has a sales force. The company and/or the sales force can be real or a composite of several situations that you have heard or read about‚ or experienced. Apply principles that you have learnt in this subject to that company’s sales function to judge its effectiveness about: - How well it fits into marketing and other parts of an organization; intelligence gathering is included within this function. - How well it knows
Premium Marketing Sales
Object-oriented Analysis and Design Software Requirement Specification Software Engineering 1 Object-oriented Analysis and Design Requirements Analysis 1 As Marketing requested it. Software Engineering 2 Object-oriented Analysis and Design Requirements Analysis 2 As Sales ordered it. Software Engineering 3 Object-oriented Analysis and Design Requirements Analysis 3 As Engineering designed it. Software Engineering 4 Object-oriented Analysis and
Premium Use case Unified Modeling Language Use case diagram
Dear Mandam& Sir Do you spend hours trying to find a good sample of business letter? Now‚ all your troubles are over! The Complete Collection of Business Letter has all the samples you’ll ever need! It’s easy! Just look in the large detailed index for the information you want. The Complete Collection of Business Letters contains 300 ready-to-use letters. Your secretary can also use it. What you have to do is find the letter you want then make some changes and type it. It’s easy! Just
Premium 2006 albums
GREEN LAND COMPANY 468A Maganda Street Sampaloc‚ Manila www.thinkgreen.com 732-098-123 December 12‚ 2012 Atty. Ronziel Datario President APPCO Rufino Street Makati‚ city Dear Atty. Datario‚ Dreams really do come true! Trees will grow instead of leaves in our home to serve more families. Feel comfortable and relax in our green home. Eight months ago‚ we opened our GREEN HOMESTELLAR in Laguna. This coming December 24‚ 2012‚ we are going to have an open house for everyone
Premium Metro Manila Brad Pitt Angelina Jolie
Session 11 D o N ot Promotion‚ Sales Management‚ Direct Marketing& P.R July 24‚ 2012 • Direct marketing • Interactive marketing • Word-of-mouth marketing • Personal selling D o N ot C • Advertising • Sales promotion • Events and experiences • Public relations and publicity op y Modes of Marketing Communications op y What is Sales Promotion? D o N ot C Sales promotions consist of a collection of incentive
Premium Marketing Sales promotion Sales
PC Hardware Computer repair companies specialize in troubleshooting‚ servicing and repairing a wide variety of hardware and software-related personal computerissues and computer network problems. Issues that typically require computer repair include failed hardware components‚ software bugs‚ driver incompatibilities‚ spyware and malware problems‚ network connectivity problems‚ operating system upgrades‚ and complete computer overhauls. When faced with the need for computer repair‚ options include
Premium Personal computer Central processing unit Scalable Link Interface
school registrar of Philippine Science High School. A local variant of a student information system‚ the Student Record System (SRS) for Philippine Science High School – Central Mindanao Campus (PSHS-CMC)‚ was developed by Taddie Fel L. Dagaerag and company (2002). SRS was designed to assist the registrar of PSHS-CMC but proper attention for the smooth transition from the previous system to the SRS was not given so the system encountered problems‚
Free High school College
Question 1. (a) Investigate the Unified Modeling Language (UML) on the Internet. Briefly describe the functionality of UML. List down the issues and deficiencies of the diagrams used in the latest UML version and describe how these issues and deficiencies could be overcome. Answer: The UML architecture is based on the meta object facility‚ which defines the foundation for creating modelling language. They are precise enough to generate the entire application. A fully executable UML can be deployed
Premium Agile software development
TOPIC: Physical Education in Public Schools SPECIFIC PURPOSE: Motivate my audience to sway in favor of not removing the PE programs in public schools. THESIS: Physical Education is not only a healthy and fun activity it is fundamental in our public schools. I. Introduction A. Are you aware that a majority of out public schools will be removing the PE part of the cirriculum. B. So exactly what is PE class? 1. The definition of Physical Education is course
Free Physical education Exercise Education