communication (IMC) and marketing tools on sales. Effect on sales Definition Advertising: advertising is a paid non-personal communication using various methods like (television‚ radio billboards and flyers) to reach the audience or the reader to have what we call in marketing brand awareness (the book pride w.and Ferrell o‚2006‚p189 and G.M.Brown AND F.A.Macina‚ Jan1940‚ 2) Personal selling: personal selling is a paid personal communication where there is a sales person who tries to convince the customer
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Introduction Sales promotion is one of the seven aspects of the promotional mix‚ which are advertising personal selling‚ direct marketing publicity/ public relations‚ corporate image and exhibitions. Sales promotions are short-term incentives that are done to encourage the purchase or sale of a product or service [P.DALOK 200]. Sales promotion can be used to inform‚ persuade‚ and remind target customers about the business and its market mix. Some common types of sale promotion include: Samples
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1.3 Analyse the role of sales team within marketing strategy of an organization of your choice: Sales team of an organization play a significant role within marketing strategy of this company. A salesperson’s primary objective is to sell‚ though there are many skills involved and their duties can be quite diverse depending on things like the size of outlet they are involved with. Researchers show that across a range of industries‚ there is a direct and consistent correlation between the caliber
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industry figures serve as a guide for comparison. Too large an inventory may not be justified because the turnover does not warrant investment. On the other hand‚ because products are not available to meet demand‚ too small an inventory may minimize sales and profits as customers go somewhere else to buy what they want where it is immediately available. Minimum inventories based on reordering time need to become important aspects of buying activity. Carrying costs‚ material purchases‚ and storage
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OBJECTIVE OF THE REPORT To observe the nature and setup of the organization so as to determine the performance level of the sales managers and how they carry out their marketing functions by laying emphasis on communications. HYPOTHESIS How does communication help the sales managers to plan and implement the sales strategies? METHODOLOGY The method applied for this research based on Causal-Comparison as it investigates a cause and effect relationship between two or more variables‚
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THE SALES FORCE TECHNOLOGY–PERFORMANCE CHAIN: THE ROLE OF ADAPTIVE SELLING AND EFFORT Adam Rapp‚ Raj Agnihotri‚ and Lukas P. Forbes Firms continue to struggle with the implementation of sales force technology tools and the role they play in sales representative performance. This research expands previous literature in the area of sales force automation (SFA) and customer relationship management (CRM) by looking at the consequences after technology adoption by a sales force. Data were gathered from
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Yakult was introduced to the Philippines in 1978. Its popularity among Filipinos has significantly grown in the past 33 years. There are two main companies in the Philippines‚ the Yakult Philippines Incorporated (YPI) and Yakult Marketing Corporation (YMC). Yakult Philippines Incorporated (YPI)‚ an independent company‚ is a manufacturer and wholesale retailer of Yakult products from Yakult Honsha Co. LTD Japan with a joint venture and shares of investment of 60% for Filipinos and 40% for the Japanese
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It has said that Sales Ethics is an oxymoron. Do you agree? Discuss this statement. Oxymoron is defined as a figure of speech which enforces terms which may seem contradictory. Are sales ethics controversy? Business Ethics describes the moral content of behaviour practiced within a certain organisation (Hair‚ J. F‚ Anderson‚ R. A‚ Mehta‚ R‚ and Babin‚ B. J.) It is the study of how people with business relationships react when they face a particular situation with moral consequences. Trust is a major
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efficient delivery of their products and services. But still‚ some small and medium-scale companies still rely mostly on pure human efforts to do some tasks. Through Sales and Inventory System‚ the importance of computerization is vastly utilized. A system is a set of detailed methods‚ procedures‚ and routines established or formulated to carry out a specific activity‚ perform a task‚ or solve a problem. Sales and Inventory System is one of the most important systems on process of any business
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INTRODUCTION Sales force management systems are information systems used in CRM marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system‚ in which case they are often called customer relationship management (CRM) systems. Sales force management systems are essentially the same thing as sales force automation system (SFA). A SFA‚ typically a part of a company’s customer relationship management system
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