OF The world’s most recognized trademark it is recognized by 94% of the world’s population FOR HINDUSTAN COCA-COLA BEVERAGES PVT. LTD. ‚ PANKI INDUSTRIAL AREA‚ DADA NAGAR KANPUR. SUBMITTED IN SUMMER TRAINING OF MBA PROGRAMME OF APOLLO INSTITUTE OF TECHNOLOGY KANPUR UNDER GUIDANCE OF: Mr. ADESH TRIPATHI (AREA MARKETING MANAGER) SUBMITTED BY: Divya Tiwari MBA 3rd SEMESTER 2009-2010 DECELARATION I Divya Tiwari declare that this project
Premium Coca-Cola Soft drink
INTRODUCTION Page 3 II. CRISIS HITS COKE Page 3 III. COCA COLA’S RESPONSE Page 4 IV. THE AFTER MATH Page 5 V. FINANCIAL CONSEQUENCES Page VI. PUBLIC CONSEQUENCES Page VII. WHAT WAS LEARNT Page IIX. IMPACT ON STAKEHOLDERS Page IX. DECIPHERING THE PR MESSAGE Page X. RECOMMENDATIONS FOR BETTER PR MANAGEMENT Page XI. BIBLIOGRAPHY I. INTRODUCTION The invention of coca-cola originally started as coca-wine by John Pemberton in 1885. After the reinvention of
Premium Coca-Cola
Avert the Tragedy of the Commons -Case Study: Coca-Cola India Aneel Karnani Stephen M. Ross School of Business The University of Michigan E-mail: akarnani@umich.edu Ross School of Business Working Paper Series February 2014 This paper will be published in Economics‚ Management‚ and Financial Markets‚ forthcoming. Keywords: corporate social responsibility; tragedy of the commons; common-pool resource; environmental sustainability. I would like to thank Coca-Cola India‚ and especially Praveen Agarwal
Premium Water supply Water Water resources
Bacci Michael Ploch Bhargavi Bheemanapalli FIN 6416 Case 1: Valuing Coca Cola stock Executive Summary The case that has been presented is a valuation of Coca Cola‚ its current stock price‚ and whether Coca Cola has the potential to be a good recommendation for clients to add to their portfolios. The analysis herein takes into account historical Coca Cola financial information‚ and uses the information to ascertain whether or not Coca Cola‚ at its current stock price of $58.00 a share‚ is a
Premium P/E ratio Dividend yield Time value of money
A Training Report To Study marketing strategies of coca-cola (Submitted in Partial fulfillment of the requirement of bachelor of business Administration‚ Distance Education) Punjab Technical University Training report guide: Submitted by: Name: Name: Designation: Enrolment no: Specialization: Remark of External Examiner Name: Marks Scored: Designation Signature:
Premium Coca-Cola Soft drink
Coca Cola Case Study #3 1. What seems to be Muhtar Kent’s attitude toward Coca Cola’s local communities‚ its brands and its people? Muhtar Kent’s attitude towards Coca Cola’s local communities‚ its brands‚ and its people is ambitious‚ constructive and progressive. He takes pride in the company and the brand Coca-Cola. His attitude and desire for growth of the company reflects in the performance of his employees in a Pygmalion effect. Kent demonstrates a manager who creates win-win situations
Premium Coca-Cola Caffeine
Case Study Coca-Cola and CEO Douglas Ivester And BP and CEO Tony Hayward 1. If Douglas Ivester was so successful‚ for years‚ on the executive staff‚ why did he fail when he was given the CEO/president position? Give an overall impression‚ broad stroke explanation of why he failed. Ivester was a hardworking‚ diligent CEO‚ but he lost sight of the people side of Coca-Cola. In any business people are a very important aspect that needs to be nurtured because without them the business is
Premium Management Coca-Cola Leadership
A RESEARCH PROJECT REPORT (MBA - 043) ON “A comparative study of promotional strategies adopted by Coca cola against Pepsico” Submitted in Partial Fulfillment of Master of Business Administration (MBA) Programme : 20011 -13 Of Gautam Budhha Technical University‚ Lucknow Under the Supervision of :- SUBMITTEDBY:- Ms. Ankita Tandon NAME:- Monika Vatwani MBA Department ROLL NO:- 1101470023
Premium Coca-Cola Soft drink
Coca Cola Abstract Coca Cola offers its product in many different countries along with many different variations of their products even some that are not in the United States. In each country‚ the marketing strategy has its differences and in some cases different sweeteners. Coca Cola On May 8‚ 1886‚ Dr. John Stith Pemberton‚ a local pharmacist‚ produced the syrup for Coca Cola and carried a jug of the new product down the street to Jacobs’ Pharmacy‚ where it was sampled‚ and was pronounced
Premium Coca-Cola
The Coca-Cola Company From Wikipedia‚ the free encyclopedia The Coca-Cola Company Type Public Traded as NYSE: KO Dow Jones Industrial Average Component S&P 500 Component Industry Beverage Founded 1886 Founder(s) Asa Griggs Candler Headquarters Coca-Cola headquarters‚ Atlanta‚ Georgia‚ U.S. Area served Worldwide Key people Muhtar Kent (Chairman & CEO) Products List of The Coca-Cola Company products Revenue US$ 48.01 billion (2012)[1] Operating income US$ 10.84 billion (2012)[1]
Premium Coca-Cola