INTRODUCTION Promotion has been defined as the co-ordination of all seller-initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea.(Ray‚1982) Promotion is an important part of any marketing strategy. You can have the best product or service out there‚ but unless you promote it successfully‚ no one will know about it. There are three basic types of promotional strategies a push strategy‚ a pull strategy or a combination of the two
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Table of Contents Sr No. | Title | P No. | 1. | Introduction | 2-5 | 2. | Promotional Mix | 5 | 3. | Sales process | 7-8 | 4. | Advertising | 9-13 | 5. | Other Methods | 14-15 | 6. | Public Relations | 15 | 7. | References | 18 | Introduction What is promotional strategy ? Promotional strategy is the function of informing‚ persuading‚ and influencing a consumer decision. It is as important to non profit organizations as it is to a profit oriented company like Colgate-Palmolive
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Table of Contents Background of the area of the project 3 Research Objectives 6 Research Questions 6 Literature review 7 Research Design 10 Study Area and Rationale for Selection 10 Population 10 Sampling Procedure 10 Data gathering procedure 11 Nature and Source of Data 11 Data Analysis and Interpretation 11 Expected Findings 12 Work plan 12 References 13 Background of the area of the project Bank is an essential part of the well functioning economy. Though the importance
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by the company itself. | CHARACTERISTIC | OBJECTIVE | DIRECT MARKETING | * Marketing messages are addressed directly to the customer and/or customers. * It is a multi media promotion * It is benefit oriented direct response advertising. | * Keeping the existing customers as well as increasing the sales. * Reducing the cost * Building customer loyalty | PUBLIC RELATION | * The spread of information between an individual or an organization and the public. * Target the entire
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SALES Chapter 1 Nature and From of The Contract ------------------------------------------------- Art. 1458: By the contract of sale one of the contracting parties obliges himself to transfer the ownership of and to deliver a determinate thing‚ and the other to pay therefore a price certain in money or its equivalent. ------------------------------------------------- ------------------------------------------------- A contract of sale may be absolute or conditional. COMMENT: 1)
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and Management SAU in Nitra Nitra‚ May 17-18‚ 2006 THE SALES FORECASTING TECHNIQUES MARTINOVIC Jelena‚ (SCG) - DAMNJANOVIC Vesna‚ (SCG) ABSTRACT Many sales managers do not recognize that sales forecasting is their responsibility. In this paper we summarized techniques that manager used into two types: qualitative and quantitative techniques. We also discuss the use of computer software in sales forecasting in Serbia. KEY WORDS sales forecasting‚ quantitative and qualitative techniques INTRODUCTION
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Retail When companies combine/merge the whole objective is to gain new opportunities‚ gain market share‚ grow the business‚ to become more innovative and to improve product offerings‚ utilizing/sharing the existing resources and data. From the case study the company has already been successful in proving that their merger was a win‚ win. Already they have leveraged off each other by gaining the Rolls-Royce account which would fall under a combined strength category‚ they were able to provide together
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4P’s - PROMOTIONS ! The most widely used methods of promotions are advertising and personal selling. Advertising utilizes the media: newspaper‚ magazines‚ radio‚ television‚ billboard‚ mail‚ and yellow pages. Personal selling is done on a person-to-person basis with a customer. Advertising has a several objectives. Among other things‚ the more important ones are to increase sales‚ to introduce a new product‚ or to sustain an establishment business. There is no magic formula for successful advertising
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A STUDY ON THE SALES PROMOTIONAL ACTIVITIES A Summer Internship Project Report Submitted in partial fulfillment of The Master of Business Administration (MBA) Degree under Biju Patnaik University of Technology‚ Rourkela By K.Chandrakanti Regd. No.: 0906202052 Roll No.: 200975721 [pic] 2009 - 2011 Under the guidance of Mr. Ratnakar Mishra NATIONAL INSTITUTE OF SCIENCE & TECHNOLOGY Palur Hills‚ Berhampur‚ Orissa – 761008‚ India ACKNOWLEDGEMENT I take this opportunity to place
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Case Analysis (Post – Promotion Peer Pressure and Amanda Learns to be the Boss)alysis ) Submitted by: Alagos‚ Criselda Barles‚ Daymarie Espiritu‚ Angela Frilles‚ Cristina Pernites‚ Ma. Theresa Cassandra Valencia‚ Jamaica Submiited To: Mr. Pascual Abrazaldo September 6‚ 2013 1. If you were Amanda‚ would have you done the same thing as she did? Why or Why not? Yes‚ I would do the same thing as Amanda did. To become an effective leader you must know everything that you need
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