MARKETING AND CREATIVE PRODUCTION PROMOTION. Subway is an American restaurant franchise that primarily sells subs sandwiches and salads. It is a privately held company owned by a group of people called Doctor’s Associates Inc. Subway is one of the fastest growing franchises in the world with 37‚881 restaurants in 98 countries and territories as of November 7‚ 2012. Subway uses market research to find about the following: * CUSTOMERS – The use of customers helps subway a lot for market
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Marketing Communications Process Marketing Communications Process According to Dynamic Integration‚ IMC is described as a "management concept that is designed to make all aspects of marketing communication such as advertising‚ sales promotion‚ public relations‚ and direct marketing work together as a unified force‚ rather than permitting each to work in isolation." The communication must start from the consumer’s point of view and communicate a consistent message across multi channels and management
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|18 | |III |OBJECTIVES OF THE STUDY |22 | |IV |RESEARCH METHODOLOGY |23 | |V |LIMITATIONS OF THE STUDY |27 | |VI |ANALYSIS
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POPATPUTRA AHAD A. ACKNOWLEDGMENT “Support and guidence should never go without thanks.” These are the words most famous among PGDM students and they call it as formality but it’s only my experience with my superiors and colleagues during project time‚ which has made me‚ understand its true meaning. I present sincere obligation to my institute‚ MARWADI EDUCATION FOUNDATION GROUP of INSTITUTIONS‚ Rajkot for providing continuous supports and facilities to complete this research report. I am
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exported to the markets worldwide [ citation needed ]. An electric car is also manufactured by a local company‚ REVA .Tata Motors plansto produce the world’s first air powered in partnership with MDI of France[ citation needed ].The passenger vehicle sales in India crossed the one million mark in 2005. This segmentgrows at 10-15% annually. Around 85% of the cars sold in India are financed as againstthe global average of 70% [ citation needed ]. In neighbouring China‚only 15-20% vehicles arefinanced [
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MBM-308 SALES FORCE MANAGEMENT QUIZ – 3 CASE STUDY – STAFFING PROBLEM IN SWISHFLOW LTD SUBMITTED BY- PIYUSH GARG 107623 Staffing problems range from not having enough employees to having too many. We can always hire regular employees but sometimes we only need someone for a little while. When company needs help they often need it right away. Markets change and the economy changes with it. Businesses need to have that type of flexibility also. In this case where two out of five salespersons have
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Activity 2: Case Study: Your task is to: Define the sales team goals for the next 12 months. Ensure that they are SMART. Define the KPI’s and standards for each goal. Define the timeframe for each goal. Select 1 goal and create an action plan which clearly documents how you will achieve this goal. Detail the methods/processes that you will engage in‚ the resources that you need and risks or constraints. The business’ strategic plan for the next twelve months is to; Increase turnover by 30%
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Journal of Promotion Management‚ 16:467–479‚ 2010 Copyright © Taylor & Francis Group‚ LLC ISSN: 1049-6491 print / 1540-7594 online DOI: 10.1080/10496491003659563 An Examination of Sales Promotion Programs in Hong Kong: What the Retailers Offer and What the Consumers Prefer LIN YANG Victoria University of Wellington‚ Wellington‚ New Zealand WAH-LEUNG CHEUNG Hong Kong Baptist University‚ Hong Kong‚ China JAMES HENRY and JOHN GUTHRIE University of Otago‚ Dunedin‚ New Zealand KIM-SHYAN
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An Article Review on” Sales promotion- a missed opportunity for services marketers?” Introduction The research article which our group selected is available on International Journal of Service Industry Management‚ Vol 6 No.1.1995.pp.22-39. The article is written by two authors‚ Ken Peattle‚ Cardiff Business School‚ Cardiff‚ Wales and Sue Peattle‚ University of Glamorgan Business School‚ Treforest‚ Wales. The research paper is reviewed in two parts. The first part summarizes the overall contents
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: Email-Id : Name of the Project Guide Designation & Address : Title of the Project : “The study on sales promotion on tvs motors (two wheelers).” PURPOSE Promotion is true that products are manufactured to satisfy the needs of the consumers. But alone is not enough. Today the responsibility of the manufacturers does not cease with physical production whatever may be the
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