"Sales promotion for pantene" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Good Essays

    Sales Promotion

    • 769 Words
    • 4 Pages

    Definition of sales promotion * An early def. of sales promotion :’Includes all those activities ‚which enhance and support mass selling and which compete and or coordinate the entire promotional mix and make the marketing mix more effective”. (John F Luick and Wiliam L Zeigher‚Sales Promotion & Modern merchandising‚TMH‚1968) * In a specific sense ‚sales promotion includes those sales activities that supplement both personal selling and advertising and coordinate them and help to make

    Premium Marketing Sales promotion

    • 769 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Sales Promotion

    • 13361 Words
    • 54 Pages

    A Benefit Congruency Framework of Sales Promotion Effectiveness Are monetary savings the only explanation for consumer response to a sales promotion? If not‚ how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question‚ this research builds a framework of the multiple consumer benefits of a sales promotion. Through a series of measurement studies‚ the authors find that monetary and nonmonetary promotions provide consumers with different levels

    Premium Brand Sales promotion Marketing

    • 13361 Words
    • 54 Pages
    Powerful Essays
  • Good Essays

    Sales Promotion

    • 861 Words
    • 4 Pages

    Comparison study of sales promotional strategies of Maruti & Honda cars customers with special reference to Kollam District INTRODUCTION The automobile products occupy an important role in fulfilling the basic needs of human beings. In India‚ there are tremendous changes in the automobile industry. The industry has observed higher rate of growth economically‚ industrially &technologically. This has led to good market for automobile products particularly in four wheelers segments

    Premium Marketing Automobile Sales promotion

    • 861 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Sales Promotion

    • 1797 Words
    • 8 Pages

    Marketing Sales Promotion Sales promotion is one of the five aspects or elements of promotional mix. Promotional elements are advertising‚ personal selling‚ public relations‚ sales promotion and direct marketing. Sales and promotion is the fourth one. Sales promotion is a fast process that makes the people to be aware of some kind of good and services and increases their interests in buying those good or service‚ sales promotion is for all kind of customers. Sales promotion is one of the main

    Premium Sales promotion Marketing

    • 1797 Words
    • 8 Pages
    Better Essays
  • Better Essays

    Sales Promotion

    • 5692 Words
    • 23 Pages

    MARKETING AND PROMOTION Promotion is part of marketing which can be considered as one of the youngest disciplines in the business world and is driven by innovation (Sutheralnd and Canwell‚ 2004). Within it‚ marketing communications‚ or promotion‚ is a management process through which an organization engages with its various audiences. Through understanding and audience’s communications environment‚ organizations seek to develop and present messages for their identified stakeholder groups‚ before

    Premium Retailing Marketing

    • 5692 Words
    • 23 Pages
    Better Essays
  • Good Essays

    Sales Promotion

    • 452 Words
    • 2 Pages

    Sales Promotion Sales promotion is any initiative undertaken by an organisation to promote an increase in sales‚ usage or trial of a product or service Sales promotions are varied. Often they are original and creative.  Buy-One-Get-One-Free (BOGOF) - which is an example of a self-liquidating promotion. For example if a loaf of bread is priced at $1‚ and cost 10 cents to manufacture‚ if you sell two for $1‚ you are still in profit - especially if there is a corresponding increase in sales.

    Premium Sales promotion Marketing Customer relationship management

    • 452 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Sales Promotion

    • 29388 Words
    • 118 Pages

    Chapter 3 Literature Review of Sales Promotion schemes and Consumer Preference. 3.0 Promotion and Consumption 3.1 Sales promotion Schemes and Consumer Preference 3.2 Brand Equity Measurement 3.3 Sales Promotion Types and Preferences 3.4 Valence of a promotion 3.5 When Promotion is Informative 3.6 Perceived discount 3.7 Store Image 3.8 Name Brand Vs Store Brand 3.9 Change in Purchase intention due to Sales promotions 3.10 Promotion threshold 3.11 Consumer Price Formation : Reference Prices 3.12 Price

    Premium Brand Branding Brand management

    • 29388 Words
    • 118 Pages
    Good Essays
  • Good Essays

    sales promotion

    • 898 Words
    • 4 Pages

    A) SALES PROMOTION -Stimulation of sales achieved through contests‚ demonstrations‚ discounts‚ exhibitions or trade shows‚ games‚ giveaways‚ point-of-sale displays and merchandising‚ special offers‚ and similar activities. -Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. -The media and nonmedia marketing pressure applied for a predetermined‚ limited period of time at the level of consumer‚ retailer‚ or wholesaler in order to stimulate

    Premium Marketing Sales promotion

    • 898 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Sales Promotion

    • 1636 Words
    • 7 Pages

    A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN PEPSI FOODS PRIVATE LTD. A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN 06BS1827 A report submitted in partial fulfillment of the requirements of MBA Program of ICFAI Business School Distribution List: 1. Pepsi Foods Pvt Ltd. 2. ICFAI Business School TABLE OF CONTENTS Particulars

    Premium Sales promotion Marketing Retailing

    • 1636 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Sales Promotion

    • 3409 Words
    • 11 Pages

    Karen Mae T. Villagonzalo Sales Promotion BSBA-MM 2-2S Assignment A. Promotional Mix‚ Components: - Promotional Mix: A specific combination of promotional methods used for one product or a family of products. - Components: Advertising - Presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. Examples: Print ads‚ radio‚ television‚ billboard‚ direct mail‚ brochures and catalogs‚ signs‚ in-store displays‚ posters‚ motion

    Premium KFC Sales promotion Fried chicken

    • 3409 Words
    • 11 Pages
    Powerful Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50