Cola Wars Continue: Coke and Pepsi in 2006 1. Why is the soft drink industry so profitable? In an industry dominated by two heavyweight contenders‚ Coke and Pepsi‚ in fact‚ between 1996 and 2004 per capita consumption of carbonated soft drinks (CSD) remained between 52 to 54 gallons per year. Consumption grew by an average of 3% per year over the next three decades. Fueling this growth were the increasing availability of CSD‚ the introduction of diet and flavored varieties‚ and brand extensions
Premium Coca-Cola Soft drink Pepsi
Cola Wars Continue : Coke and Pepsi in 2006 1. Why historically has the soft drink industry been so profitable? * High rate of consumption increasing at an average of 3% per year * Increasing availability of CSDs * Introduction of diet and flavoured varieties Year | 1970 | 1975 | 1981 | 1985 | 1990 | 1994 | 1996 | 1998 | 2004 | Consumption in Cases (million) | 3090 | 3780 | 5180 | 6500 | 7780 | 8710 | 9290 | 9880 | 10240 | 2. Compare the economics of concentrated
Premium Pepsi Bottle Coca-Cola
SALES AND INVENTORY SYSTEM System Features Product Management – Create and manage products/items. Set categories‚ packages and sub packages or bundled packages. Set retail price and wholesale price for customers and regular customers. Supplier Management – Add‚ update or delete suppliers. Create list of suppliers and monitor who is active. Your list of suppliers will also display your accounts payable. Customer Management – Create‚ update or delete customers. For regular customers‚ set
Premium Inventory Inventory control system Marketing
Question 1 The concentration producing industry has one buyer and through its value chain. Instead‚ costs for advertising‚ promotion‚ market research‚ and bottler relations were significant. On the other hand‚ bottling industry is the mid-way player in the soft drink industry. There are two suppliers and one buyer involved in its value chain (Exhibit 1). Whether two industries are profitable depends on soft drink consumption‚ which had increased for more than 20 years and plateaued in the 1990s
Premium Soft drink Coca-Cola Pepsi
Coca-Cola & Pepsi Financial Statement Analysis Team A Frances Sanchez‚ Herbie Merced‚ and Javier Urbina ACC 400 Accounting for Decision Making August 22‚ 2013 Introduction • Comparison of Coca-Cola and Pepsi • Financials from 2004 • Review financial ratios ▫ Liquidity ▫ Solvency ▫ Profitability • Discuss profitability of each company • Which company is the best investment opportunity Coca-Cola & Pepsi Ratios Comparison Liquidity Ratios Current Ratio (Current Assets/Current
Premium Asset Financial ratios Balance sheet
I CASE SUMMARY Origins Coke and Pepsi were both created before 1900. Coke was invented in Atlanta by pharmacist John Pemberton in 1886. Pepsi also was created by a pharmacist- Celeb Bradham from New Bern‚ North Carolina in 1898 Cola -Cola Origins Formula The original ingredients of Coca-Cola were intended to have health benefits and be refreshing. Coca-Cola contained coca leaves and kola nuts‚ known to promote energy. Coca leaves‚ from which cocaine derives‚ was primary ingredient but was
Premium Coca-Cola Pepsi Soft drink
provided by Yayra Consulting firm for the Coca Cola Corporation and Pepsi Corporation is as follows:Based on the survey I found that a majority preferred Coca Cola over Pepsi. The consumers that preferred Coca Cola were influenced by the products taste. Both Coca Cola consumers as well as Pepsi consumers were loyal to their product of preference. In both cases I found consumers who have consumed Coca Cola and Pepsi for over 20 years. I recommend that Coca Cola continue to invest in advertisements due to
Premium Pepsi Coca-Cola Cola
“The Coca-Cola Company” and “PepsiCo‚ Incorporated” hold most of the market share in virtually every region of the world. This is why a big rivalry between them has been growing throughout time. In the present essay I am going to develop the main characteristics of this global battle. For a better understanding‚ let’s take first a look to the principal features of both companies. The Coca-Cola Company dominates the market by owning four of the global top five soft-drink brands: Coca-Cola‚ Diet Coke
Premium
Background Coca-Cola Coca-Cola was founded in 1886 by John Pemberton who was a civil war veteran and Atlanta pharmacist. Today‚ Coca-Cola company is the world’s leading manufacturer‚ marketer‚ and distributor of nonalcoholic beverage concentrates and syrups‚ over 10 billion gallons‚ used to produce nearly 400 beverage brands. Also‚ Coca-Cola has been ranked the best value of brand name on the world for more than 10 years. Pepsi Pepsi-Cola was created in the late 1890s by Caleb Bradham‚ a New
Premium Cash flow Generally Accepted Accounting Principles Income statement
excessive sales promotion result in dilution of brand equity? Group 4 Amandeep Singh Gandhi Chetna Kirtan Acharya Murthy BBTGS Ravish Malik Sirish CP Vivek Singh Contents What is sales promotion? Why is it required? Decisions involved in sales promotion Types of sales promotion Sales promotion to be used at different stages of the product lifecycle Direct and interactive marketing A special case: Intrusive sales promotion Conclusion What is Sales Promotion? Sales promotion is an
Premium Marketing Sales promotion