Cola Wars Pepsico – Profile PepsiCo is one of the world’s leading producers of snack foods and beverages including Pepsi soda. Its principal businesses include: Frito-Lay snacks‚ Pepsi-Cola beverages‚ Gatorade sports drinks‚ Tropicana juices and Quaker foods. PepsiCo brands are available in nearly 200 countries and territories. The company operates in four divisions: PepsiCo Americas Foods (PAF)‚ PepsiCo Americas Beverages (PAB)‚ PepsiCo Europe‚ and PepsiCo Asia‚ Middle East and Africa (AMEA).
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Coca-Cola is the brand which perhaps best exemplifies global marketing. It is enjoyed hundreds of millions of times a day by people all over the globe. It can be found almost anywhere in the world‚ from large cities to remote villages‚ across five continents. The Coca-Cola Company sells nearly half of all soft drinks consumed around the world. No other soft drinks company sells even half as much! The Coca-Cola Company has a number of important soft drinks brands‚ the best known of which are Coca-Cola
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SUMMARY I‚ Sushant Rai‚ feet privileged to be a part of IIPM‚ Satbari‚ New Delhi. I did my summer internship training in PepsiCo Holdings India Limited‚ an FMCG sector company. My project title is “ANALYSIS OF SALES PROMOTION AND DISTRIBUTION STRATAGIES OF PEPSICO”. The project’s basic objective is to study and analyze‚ the effectiveness of the distribution and supply network in Rural areas and how the company’s promotional schemes stimulates the products demand and how the retailers respond towards
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Re-introduction Avinash Chaturvedi‚147860 4/28/2014 Problem Statement: In a strategic move to expand its market share in ready-to-drink tea market category‚ Pepsi had decided to invest aggressively in its brand-Brisk. The challenge facing the top management of the companyMary Barnard‚ Vice President PepsiCo and Marison Tamaro‚ General Manager‚ Pepsi-Lipton partnership is to choose a suitable advertisement media for Brisk (Social Media or TV based approach) that would‚ Reintroduce Brisk brand to male
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marketing plan is analyzing and examining the New Zealand energy beverages market to prepare for PepsiCo brand new energy drink category: Strawberry Sting – no fat‚ low sugars‚ high sodium and calories with sweet strawberry flavor to meet one of PepsiCo objectives: “sustainably and profitably develop company’s beverage business worldwide”. (PepsiCo‚ 2011). Indeed‚ the potential market for this new product is generation Y consumers (from 18 to 24 years old)‚ especially male. PepsiCo is a big manufacturer
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Valuation ………………… 17 b. Discounted Cash Flows ………………… 17 c. Consolidated Cash flows ………………… 18 d. Test of Merger Performance ………………… 19 e. Evaluation and Prognosis ………………… 19 5. References ………………… 22 Pepsi and Quaker merger analysis Introduction: This case talks about the latest trend of mergers and acquisitions and the ensuing fallout. The concern here is about the $14 billion merger of PepsiCo and Quaker Oats. After a long delay with regards
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M.M Institute of Management MAHARISHI MARKANDESHWAR UNIVERSITY MEGHA MALIK Address: H.No. 532R Model Town‚ Yamuna Nagar (Haryana)135001 Email: malikmegha89@gmail.com Contact no: 9996154702‚ 9466247264 |Career Objective | To reach a responsible and challenging position in an esteemed organization that will allow to utilize educational and personal
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Analysis of Pepsi Refresh Project PR campaign (R.O.P.E. Format) Case Study #1 Pepsi Refresh Project In today’s generation Y age so many Americans and world citizens use social media. Facebook‚ Twitter‚ online blogs and photo and video sharing sites like Youtube are being accessed by a wide variety of publics. It makes sense that to run a successful PR and marketing campaign these social media sites be used to promote and spread the missions and objectives of the campaign
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Coca-Cola Caressa Kurz Managerial Marketing BUS620 Jeffrey Kimmel November 19th‚ 2012 coke 1. Coke has been the leader in the soft drink industry for decades. Coke has a strong customer loyalty base‚ while appealing to new customers through effective marketing. In recent years‚ the soft drink industry has changed with consumers
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Session 3: Cola Wars Continue: Coke and Pepsi in 2010 Sun Hyun Park‚ Ph.D. Assistant Professor Marshall School of Business University of Southern California “Cola Wars” Blind Test “Can you tell the difference?” Student A 1: Coca Cola Student B 1: Big K Cola (Kroger) 2: Pepsi 3: Coca Cola Student C 1: Pepsi 2: Pepsi 3: Big K Cola (Kroger) 2: Coca Cola 3: Big K Cola (Kroger) Agenda for Today • Recap - Value chain analysis - Five Forces Model • Case Discussion: Cola Wars - Industry
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