INTRODUCTION: In this report I will be conducting relevant research on The Coca Cola Company and subsequently compile a detailed and analytical account on the organisation in relation to the key areas as follows: * Organisational Type / structure * Financial information * Marketing Management * Quality * Supply Chain In addition to the above I will explain the nature and forms of The Coca Cola Organisation as well as identify the contribution of functional areas to the operation
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Strength Pepsi has a broader product line and outstanding reputation. Merger of Quaker Oats produced synergy across the board. Record revenues and increasing market share. Lack of capital constraints (availability of large free cash flow). o Great brands‚ strong distribution‚ innovative capabilities o Number one maker of snacks‚ such as corn chips and potato chips PepsiCo sells three products through the same distribution channel. For example‚ combining the production capabilities
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i.e. London‚ Paris‚ Amsterdam‚ Copenhagen‚ France‚ Brussels and so on. In the case‚ the three co-founders of Innocent discuss the international expansion they could achieve thanks to the injection of cash from and global experience of the Coca Cola company. With the goal of becoming the biggest small drinks company in the world‚ they are currently operating in 15 countries and they have set their sights on launching in a BRIC market. They have to decided to commission a firm of consultants to
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Introduction to Export Promotion III. INTRODUCTION TO EXPORT PROMOTION A. Introduction The objectives of this session are to introduce the concept of export promotion and export development and to explain how responsibilities are distributed among various organizations and agencies to formulate‚ approve and implement policies that promote and develop exports. This session will also describe and list the components of foreign trade and trade promotion policies and other factors affecting
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Strengths ➢ Manufacturing ➢ Consumer products ➢ Transportation ➢ Chemical pharmaceuticals Combined Strengths ➢ Automotive ➢ Financial services ➢ Energy ➢ Retail When companies combine/merge the whole objective is to gain new opportunities‚ gain market share‚ grow the business‚ to become more innovative and to improve product offerings‚ utilizing/sharing the existing resources and data. From the case study the company has already been successful in proving
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strategies etc. company needs to implement individual strategies to cope with each type of change. Coca Cola Corporation is among one of the oldest corporations of the world. It has gone through many internal and external changes since it has been in existence. The company has used techniques of change management in order to survive from the consequences of those events. Coca Cola is a type of company that requires making changes in its products and business strategies according to the consumer
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adequately. It seems like the employees at Coca Cola Company are intrinsic motivated people when it comes to working for this company. 2 Discuss the most likely organizational design for Coco-Cola Company. The most likely organizational design for Coca Cola Company‚ in my opinion‚ would be the job characteristics theory. The job characteristics theory describes the relationship between job characteristics and individual responses to work. The Coca-Cola Company views itself as a company whose responsibility
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1 I. Introduction “Coca-Cola and Shasta.” These two products are in the same industry and both were invented around the same time. Nonetheless‚ a very different perception comes to consumers‟ mind when they hear these two words. In the 21st cent ury‚ Coca-Cola is considered one of the most valuable brands in the world‚ whereas Shasta is mostly known in United States‚ particularly in the West Coast region. Coca-Cola is owned and operat ed by The Coca-Cola Company‚ and Shasta is currently owned
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PEPSI CO. CONTENTS: 1. EXECUTIVE SUMMARY 2. BACKGROUND 2.1 Brief history 2.2 Current financial status 3. MISSION STATEMENT 4.1 Mission statement 4.2 Revised mission statement 4. VISION STATEMENT 5.3 Vision statement 5.4 Revised mission statement 5. EFE MATRIX 6.5 EFE matrix 6.6 EFE matrix summary 6. CPM MATRIX 7.7 CPM matrix 7.8 CPM matrix summary 7. IFE MATRIX 8.9 IFE matrix 8.10 IFE matrix summary
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Strategies 6 2.0 Market Audit of Coca-Cola Company 6 2.1 SWOT Analysis 6 2.1.1 Strengths 6 2.1.2Weaknesses 7 2.1.3 Opportunities 7 2.1.4 Threats 8 2.2.0 PEST Analysis 8 2.2.1 Economics 9 2.2.2 Social 9 2.2.3 Technology 9 2.3.0 Marketing objectives of Coca – cola 9 2.3.1 Target market and Market mix for Coca – Cola Company 10 2.3.1.1 Product. 10 2.3.1.2 Price 10 2.3.1.3 Place 10 2.3.1.4 Promotion 10 2.32 How Market Orientation can
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