A FINAL PROJECT REPORT ON “ROLE OF SALES PROMOTION ON FMCG” A Finaland Project report submitted in Partial Fulfillment of award of MMS/MBA Degree PROJECT GUIDE: PROF. RAJENDRA SIR SUBMITTED BY: HITESH NARAINI (R.NO-41) SUBMITTED TO: MIM H &GHM INSTITUTE OF MANAGEMENT ULHASNAGAR ( MUMBAI ) This is to certify that Mr. HITESH NARAINI the student of MMS/MBA 2nd year of H & GHM. Institute of ‚ Ulhasnagar ( Mumbai ) have completed
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consumers like to buy their groceries. Today‚ the company’s advertising slogan “every little helps” is embedded in most British people ’s minds. Today‚ roughly three thousand Tesco stores provide services in the United Kingdom and Tesco products are on sale everywhere. Behind the rapid development of Tesco is UK consumers’ notable purchasing capacity‚ which has greatly increased over the last half century‚ and also their preference to make use of Tesco as the main provider of their groceries. Consumer
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Chapter 1 THE PROBLEM AND ITS BACKGROUND Introduction According to Peter Drucker; the aim of marketing is to acquire more shares of the market and maintain them to increase sales. By considering enormous changes in the economic conditions of the world‚ it can be seen that every nation tries to create or maintain advantage for itself and with the help of the marketing buying science‚ increase its enjoyment of the created or maintained competitive advantages. In this respect‚ organization with
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different sales promotion strategy for www.kgtopg.com” in which emphasis given to the effect of sales promotion on buying habits of consumers at website membership card. To start with we will give brief information regarding educational website then moving to the main topic we will explain what is topic is all about. Promotion is one of the pillars of marketing mix and same way sales promotion is also one of the elements of promotion. With respect to consumer oriented sales promotion there are
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between 01/07/2013 and 01/17/2013 at Newegg.com or neweggbusiness.com. 2. Go to kaspersky.rebateaccess.com and enter the promotion number 45555. 3. Fill out and print the registration form for this promotion. 4. Cut out and enclose the ORIGINAL BOTTOM box flap IN ITS ENTIRETY containing the original UPC barcode and part number from the product packaging. 5. Enclose a copy of the sales receipt or packing slip dated between 01/07/2013 and 01/17/2013 indicating your purchase at Newegg.com or neweggbusiness
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1.1 Introduction to Durable goods Durable goods are those which don’t wear out quickly‚ yielding utility over time rather than at once. Examples of consumer durable goods include electronic equipment‚ home furnishings and fixtures‚ photographic equipment‚ leisure equipment and kitchen appliances. They can be further classified as either white goods‚ such as refrigerators‚ washing machines and air conditioners or brown goods such as blenders‚ cooking ranges and microwaves or consumer electronics
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SALES REPRESENTATIVES ANALYSIS Part 1 General Information about each company Altex If you heard about “The smallest price in Romania” that means you know about Altex. Altex is the leader on the IT&C‚ multimedia‚ electronics and household appliances market in Romania‚ for over 20 years now. But not only te price makes the difference: in the same time‚ they offer a big variety of innovative products‚ in addition with optimum financing solutions and adaptation to your own needs. In what concerns
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Evolution of Sales Models in the Indian Pharma Industry By AmArdeep Udeshi‚ engAgement mAnAger‚ ims ConsUlting groUp And mohit BAhri‚ ConsUltAnt‚ ims ConsUlting groUp Dear colleagues‚ We are proud to present to you the outcome of a unique initiative jointly undertaken by OPPI and IMS Consulting Group (IMSCG). As part of the OPPI Committee on Sales Force Excellence (SFE)‚ a decision was taken last year to understand the prevailing practices and emerging trends with respect to Sale Forces‚ aimed
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Table of Content Executive Summary 3 Overview 4 Analysis of Problem 4 Low threshold for new entrants 4 Sales Promotion of other companies 4 Illustration of Solution 4 Introducing Alipay as payment method 4 Create an evaluation system 5 Creating a cash-rebating system as new sales promotion strategy: 5 Benefits and Cost Analysis 5 Estimated benefits 5 Increasing financial gains; 5 Increasing credibility; 6 Enlarging market share. 6 Estimated expense 6 Conclusion
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PURCHASE: PROMOTING OR DISCOUNTING THE BRAND? Free Gift with Purchase: Promoting or Discounting the Brand? Priya Raghubir Haas School of Business University of California‚ Berkeley Two experiments examine the process by which free gift promotions serve as a source of information about the underlying value of the product offered as a free gift. The value-discounting hypothesis argues that by virtue of being offered as a free gift‚ products will be valued less as evinced by lower purchase
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