Promotion Management MKT 337 – Course Outline – Summer 2012 Lecturer – Md Shahedur Rahman School of Business North South University MKT 337 Promotion Management Unit description Discusses the elements of the marketing communication mix. It considers important issues that relate to the development of promotional campaigns that are created to support a firm’s strategy. Goal of the course The purpose of this subject is to provide students with an appreciation of marketing communications
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Title: Sales & Distribution Management of Reckitt Benckiser (Bangladesh) Ltd.: A Study on Rajshahi Territory. Introduction: Reckitt Benckiser is the world’s No.1 Company in household cleaning products‚ (excluding laundry detergents) and a leading player in health and personal care. Reckitt Benckiser truly a global company with a consumer-oriented vision‚ operations in 60 countries‚ sales in 180 countries and net revenues in excess of £3 billion/$4.2 billion The company was incorporated
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Jack Johnson was beginning to realize that retaining long-term customers was becoming a challenge. During a delivery run yesterday‚ driver Joe Stevens had noticed a competitor’s sales manager talking with the general manager of Saver Superstore‚ one of JBI’s largest customers. Then‚ that morning‚ Johnson’s sales manager‚ Marsha Ketchum‚ had mentioned that‚ during her visit with the same general manager on Wednesday‚ he was starting to make some noises about wanting to negotiate a lower price
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Building an Online Sales System In all of our research I have tried to determine what makes an Internet department work. At first glance you may think you need a $50‚000 Web site with all the bells and whistles‚ yet I have meet dealers that have Web sites that‚ well‚ frankly they suck‚ yet are still selling vehicles. So maybe it is the salespersons themselves‚ a new and different breed of human‚ who can anticipate the Web shopper’s every move. But to my disappointment after interviewing over 900
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Effective Role Playing in Sales Training Posted on September 25‚ 2012 by John Asher Top salespeople approach their careers in a similar fashion as professional athletes. They practice‚ drill and rehearse all of their skills so that they can execute them without even thinking about it‚ and do not ignore any area of the sales process. It is useless for a salesperson to make a great presentation if she does not know how to close. And closing and getting the money will not lead to referrals unless
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Price and Promotion implementation of the HOFER KG - Report Due to the recent drops in sales and therefore the decline of economic feasibility the Hofer KG carried out a market research to determine the differences between retailers within the Austrian market with a focus on one of Hofer KG’s major rivals‚ Billa. First a competitor analysis had to be carried out to find out what makes Billa more successful. According to the analysis the introduction of a bonus card influenced customers in a very
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ALL THE WORLD’S A CROSS-SUBSIDY Cross-subsidies are the essence of the phrase “there’s no such thing as a free lunch.” That means that one way or another the food must be paid for‚ if not by you directly then by someone else in whose interest it is to give you free food. Sometimes people are paying indirectly for products. That free newspaper you’re reading is supported by advertising‚ which is part of a retailer’s marketing budget‚ which is built into its profit margin‚ which you (or someone
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THE WOODMAN FURNITURE SHOP POINT OF SALE SYSTEM PROPOSAL | | | This project proposal is for The WOODMAN furniture shop which outlines all the major work to be carried out during the developing and implementation of the proposed system. WOODMAN furniture shop is a business that deals in wooden furniture. Products are sold either in their raw state or vanished and stained INTRODUCTION This document will give an insight to the nature of the business‚ current system in use
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have you ever been to a garage sale? did you find something you loved or couldn’t live with out? or were you just out for a fun day of "treasure" hunting? For what ever reason garage sales are a most interesting way to spend time searching for treasures on a Saturday morning. "others junk is another persons treasure." is the quote my mother told me when i was little. every weekend during the summer she would wake me up bright and early and we would head off on our treasure hunt. I find that quote
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1.0 Introduction Sales and Inventory System is a computer based way of checking and auditing of the sales of the company‚ it is faster and more reliable rather than doing manually. The system can lessen errors in editing and can be easily accessed any time by the company. Sales and Inventory System makes the company more productive‚ efficient‚ and convenient to the company and its customers. The system is meant to help the company show more relevant items to the customers‚ hoping to expedite
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