Effect of Sales Promotion Activities on Consumer Buying Behavior SUBMITTED TO: Prof. Sunil bhardwaj Submitted by: DR. AKSHAY TYAGI (08BSHYD0049) AMIT SINGH BISHT (08BSHYD0077) ASHUTOSH KUMAR SHARMA (08BSHYD0160) LAVEENA GUPTA (08BSHYD0839) SUGANDHA CHAWLA (08BSHYD0375) SECTION E DATE 22 DEC 2008 INTRODUCTION Consumer has been playing the key role in the business growth models of all sectors. The change from “Push” to “Pull” strategy has opened up doors for research on
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BILLION DAY SALE ? The e-commerce giant Flipkart announced this sale on the 6th of October in the year 2014. It was supposed to be India’s answer to America’s ’Cyber Monday’. It was the day Indian e-tailing giant Flipkart unleashed its Big Billion Day sale‚ promising unthinkably deep discounts across a host of categories. It offered products in almost every categories at throwaway prices like a hand blender at Re 1 or a 2 TB portable hard drive at just Rs 600 . To make the sale even more irresistible
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Chapter7 ANSWERS TO DISCUSSION QUESTIONS 1. How is e-business “redefining old business models‚ with the aid of technology‚ to maximize customer value? e-business is more than just buying and selling of products and services through the means of digital media. Whereas e-commerce concentrates on buying and selling‚ e-business encompasses e-commerce and a whole lot more. For example‚ e-business includes both front – and back-office applications that form the engine for modern business. e-business
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PROJECT SYNOPSIS ON POINT OF SALE Submitted as partial fulfillment for project of Master in Computer Application 6th sem Session 2011-12 By Payal Tyagi 0945914076 Under the guidance of Neetu Sharma ACKNOWLEDGEMENT Being humble towards the people who guided me in my work or helped me out is one of the most important aspects to be considered at the completion of your work. Following this tradition‚ I would materialize
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Research Articles Impact Of Sales Promotion On Buyers Behaviour: An Empirical Study Of Indian Retail Customers Gopal Das Lecturer‚ NSHM Business School‚ Kolkata Dr. Rohit Vishal Kumar Reader‚ Xavier Institute of Social Service‚ Ranchi Abstract In the Global Context of open market economics of today‚ the consumer has become the king. He operates through his autonomous power. He enjoys a lot of freedom in his purchase decision. A consumer is in a position to influence the manufacturer or marketer
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HP: Overhauling a Vast Corporate Sales Force Background of the Case HP being one of the world’s most famous companies had faced problems in their corporate sales. This resulted to flattened revenues and profits as well as the dropped of their stock price. Fortunately they have Mark Hurd‚ their newest CEO‚ was trying find out the real problem and seek for possible solutions. He found out complains from customer regarding on HP’s confusing management. Their frustrating structure had a multiple
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Sales Management Assignment 3 Product VICHY Laboratories- LiftActiv Anti-wrinkle and firming cream Submitted to: Prof. Parag Shah. By Dhiraj Katara FSB 1 – 61412 Date-5th May‚ 2011. 1 Executive Summary There has been a considerable increase in the sales of medicated cosmetic in India. Vichy is a very prominent brand which manufactures high quality cosmetics and other toiletries. The following report is based on LifeActiv which is VICHY Laboratories anti aging cream The main focus
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J&J Automotive Sales Case study Thursday‚ April 22‚ 2010 1. Explain how you think the stereotype of used car dealers developed. I think it developed through salesmen who lie or do not tell the real condition of the cars they sell. they would tell there clients that the car is in perfect condition and they make sure that the client is convince‚ but the truth is that the product has problems but they wouldn’t know. then they would fake warranties and end up fooling the clients. 2. What‚
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INDIAN INSTITUTE OF MANAGEMENT AHMEDABAD INDIA Research and Publications Sales Promotion Practices in Apparel Retail Sector and Challenges Ahead Preeta H. Vyas W.P. No.2007-11-02 November 2007 The main objective of the working paper series of the IIMA is to help faculty members‚ research staff and doctoral students to speedily share their research findings with professional colleagues and test their research findings at the pre-publication stage. IIMA is committed to maintain academic
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Upgrading Legacy Point-of-Sale Systems: The compelling business case for next-generation POS An Epicor|CRS White Paper Abstract A store’s point-of-sale system is a company’s gateway to valuable information. When a store POS system isn’t able to share valuable information about customers‚ sales‚ and operations with other parts of the organization‚ it can impact the bottom line. Table of Contents Why upgrade your POS? The risks of legacy POS systems Lack of integration with other key operational
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