by the company itself. | CHARACTERISTIC | OBJECTIVE | DIRECT MARKETING | * Marketing messages are addressed directly to the customer and/or customers. * It is a multi media promotion * It is benefit oriented direct response advertising. | * Keeping the existing customers as well as increasing the sales. * Reducing the cost * Building customer loyalty | PUBLIC RELATION | * The spread of information between an individual or an organization and the public. * Target the entire
Premium Marketing Direct marketing Sales
INTRODUCTION Promotion has been defined as the co-ordination of all seller-initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea.(Ray‚1982) Promotion is an important part of any marketing strategy. You can have the best product or service out there‚ but unless you promote it successfully‚ no one will know about it. There are three basic types of promotional strategies a push strategy‚ a pull strategy or a combination of the two
Premium Marketing
years I have had here. Only with such knowledge compiled can I complete this report. Finally‚ I would like to thank Mr. Vu Tuong Phan‚ the branch manager of Damco’s office in Hanoi‚ Mr. Nguyen Tuy Anh‚ the Sales manager together with the staff here for enabling me to be an intern of Sales Department and observe their daily operations and for facilitating me while I was writing this report. Phạm Hương Liên Air freight forwarding service at Damco ii TABLE OF FIGURES Figure 1.1: Organizational
Premium Cargo Commercial item transport and distribution Cargo airline
Diversity Questionnaires The score level Caterpillar Inc. has a purpose to sustain business in diversity inclusion and participate in any recruitment policies related to their missions. The organizations define clear mission statement and describe their objectives assigned to them through individual attitude‚ organizational values and management practices. So‚ I used the diversity questionnaires to evaluate the organization concept of diversity. The score I found for individual attitudes were
Premium Disability Employment Gender
Promotion strategy Promotion is to attract customers to purchase‚ and it involves communicating information between distribution channels. Promotion Objectives There are three promotion objectives which are inform‚ persuade and remind (MKT303 Lecture notes‚ Sem.3‚ 2008‚ P.14-9). Since there are existing competitors to produce safety cars‚ Toyota should use persuade objective to show customer Prius is better than other brands cars. Factors that affecting Promotion Mix • Nature
Premium Marketing Sales
Questionnaire 1. What age group do you belong to? a) 11-20 b) 21-30 c) 31-50 d) 51 and over 2. What is your marital status? a) Single b) Married c) In a relationship d) Divorce 3. What is your employment status? a) Employed b) Unemployed c) Seeking employment d) Other 4. What is your occupation? a) Teacher b) Student c) Engineer d) Other 5. To which gender do you belong? a) Male b) Female 6
Premium Suicide Adolescence
TELECOM PRICING CONSULTATION PAPER ON CONCEPTS‚ PRINCIPLES AND METHODOLOGIES III. EXECUTIVE SUMMARY I. OBJECTIVE OF THIS PAPER 1. This paper introduces various concepts‚ principles and methodologies for determining telecom tariffs and interconnection charges (i.e. charges paid by one operator to another for use of the latter’s network in delivering the telecom service). The purpose is to provide a basis for comments and suggestions from interested parties and the public to take forward the
Premium Economics Cost Price
Introduction: An Industry where companies are "primarily engaged in operating‚ maintaining‚ and/or providing access to facilities for the transmission of voice‚ data‚ text‚ sound‚ and video" is known as Telecommunications Industry. Hence‚ Telecom Service Providers are organizations which provide the aforementioned services through the land-line and wireless networks. (http://www.bitpipe.com/tlist/Telecommunications-Industry.html) Goldman Sachs research says‚ "India will overtake US by 2050" and
Premium World Wide Web Telecommunication
Abstract : Jaflong is one the beautiful tourist spots in Bangladesh which is visited by lots of local and foreign visitors every year. Jaflong is famous for collection of rolling stone‚ colorful tribal life‚ Khasia Rajbari‚ Dauki and Piyan rivers ‚ Tea Garden‚ Orange and Jackfruit Garden‚ Betel leaf and areca nut gardens and Dauki Bazar. But the most important side of jaflong is its beautiful natural sites. It is a matter of regretting that Jaflong is being polluted by different means like stone
Premium Ecology Natural environment Biodiversity
Overview 20 5.6. User/Customer Product Experience & Quality 21 5.6.1. User/Customer Product Experience Metrics 21 5.6.2. Accessibility Guidelines and Metrics 22 5.6.3. Service Performance Metrics 23 6. Business Requirements 26 6.1. SALES CHANNEL (BR.SC) 27 6.2. Customer Eligibility (BR.CE) 28 6.3. Ordering‚ Fulfilment & Installation (BR.OFI) 28 6.4. CPE (BR.CPE) 29 6.5. Customer Adds‚ Moves & Changes
Premium Requirement