The 4 Ps of marketing are product‚ price‚ place and promotion. All four of these elements combine to make a successful marketing strategy. Promotion looks to communicate the company’s message across to the consumer. The four main tools of promotion are advertising‚ sales promotion‚ public relation and direct marketing.AdvertisingAdvertising is defined as any form of paid communication or promotion for product‚ service and idea. Advertisement is not only used by companies but in many cases by museum
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RA ONE- The extra-ordinary sales promotion by SRK I ’ve often heard people say‚ film-making is nothing short of a gamble. And as any gambler will tell you‚ you ’ve got to gamble huge to triumph huge. Going by this logic‚ Shah Rukh Khan is The Supreme Gambler of the year. What ’s at stake‚ beside the big money invested in RA.ONE of course‚ is a dream‚ a vision‚ an aspiration to make a film which appeals to kids and kids at heart. In short‚ attempt a film that appeals to the universal audience
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Introduction to Hospitality Industry The hospitality industry is part of a larger enterprise known as the travel and tourism industry. It is one of the oldest industries in the world. In early days‚ traders‚ explorers‚ missionaries and pilgrims needed a break in their journeys requiring food‚ shelter and rest. People opened their homes and kitchens to these weary travellers‚ and an industry was born. Although accommodation today is varied and their services have changed and expanded over the
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but the dilemma actually occurs because these two can happen during the same activity and they can have direct and indirect effect upon each other. * Output:- In language output is the amount of something produced by a person‚ machine or industry. Outputs relate to objectives. Objectives are the planned areas of activity through which you intend to achieve your aims. Outputs are specific services and products you offer to carry out those objectives. Economically the output could be in the
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EXECUTIVE SUMMARY Telecom has emerged as a key driver of economic and social development in an increasing knowledge intensive global scenario. India is progressing to play a leadership role and provide inclusive growth by laying special emphasis to affordability to its entire citizen even in far flung remote areas. There is no denying fact that the telecom industry in India has shown unparallel growth. The telecom now is not just an infrastructure sector but also deemed to be a service sector‚ a
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TELECOM SECTOR IN INDIA August 2012 1. INDUSTRY OVERVIEW 1.1 Introduction The Indian telecommunications industry is one of the fastest growing in the world. Government policies and regulatory framework implemented by Telecom Regulatory Authority of India (TRAI) have provided a conducive environment for service providers. This has made the sector more competitive‚ while enhancing the accessibility of telecommunication services at affordable tariffs to the consumers. In the last two decades
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Promotion Our company promotes our cinema through internet‚ flyer‚ collecting point to claim the ticket and newspaper. Our company will choose these methods is because it can easily attract customer. Nowadays‚ many people are using shopping‚ buying and entertaining in the internet. It is very interactive media which allow for a two-way flow of information. Many people are always getting the information through Facebook‚ so our company will set a website on Facebook. Through Facebook
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4. Models Used In Churn Management Analysis * Decision Tree * Neural Network 4.1 Decision Tree The Decision Tree procedure creates a tree-based classification model. It classifies cases into groups or predicts values of a dependent (target) variable based on values of independent (predictor) variables. The procedure provides validation tools for exploratory and confirmatory classification analysis. The procedure can be used for: Segmentation Identify persons who are likely to
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Promotion based on seniority Argurments against promotion based on seniority Group 2 Tran Vo Anh Duy Nguyen Huy Hoang Nguyen Huy Hung Phan Nguyen Khanh Ly Lam Thi Phuong Minh Le Thuy Uyen Human Resource Management MBC: 3.3 Prf: Dr. Lam Nguyen Supporting arguments Before giving several disadvantages of using promotion based on seniority system‚ definition of seniority is considered. In his book‚ Zack (1989) stated‚ “The
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characterize the telecom market in Bangladesh? The Telecom market is the highest growing industry in Bangladesh. Because of topographic layout‚ suitable infrastructure‚ Government support and high demand makes the industry very attractive. Therefore the Telecom market in Bangladesh can be analyzed by six distinctive core dimensions. They are – Current market structure Market size Large demand for communication in Bangladesh makes the telecom industry as one of the fastest growing industry in the
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