INTRODUCTION Promotion has been defined as the co-ordination of all seller-initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea.(Ray‚1982) Promotion is an important part of any marketing strategy. You can have the best product or service out there‚ but unless you promote it successfully‚ no one will know about it. There are three basic types of promotional strategies a push strategy‚ a pull strategy or a combination of the two
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A STUDY OF COMPETETIVE STRATEGIES IN TELECOM SECTOR SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENTS FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION AND MASTER OF BUSINESS LAWS For The Course: STRATEGIC MANAGEMENT SUBMITTED BY: MAYANK KUMAR AGARWAL M.B.A.-MBL SEMESTER 3RD ROLL NO-200 SUBMITTED TO:DR. ARCHI MATHUR FACULTY OF MANAGEMENT FACULTY OF MANAGEMENT STUDIES NATIONAL LAW UNIVERSITY‚ JODHPUR A STUDY OF COMPETETIVE STRATEGIES IN TELECOM SECTOR STRATEGIC MANAGEMENT UNDER THE
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CHAPTER ONE INTRODUCTION 1.0 Background to the Study Every firm aims to make profit. It is generally agreed that one of the keys to making profit is boosting sales. To boost sales‚ a substantial number of consumers must choose one’s product over and above that of its competitors on a substantial number of occasions. One of the surest way of ensuring this happens is to cultivate brand loyalty to one’s product or service. Brand loyal consumers are more likely to choose their preferred products and/or
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According to William D. Wells (2009) advertising is aimed at motivating and affecting consumers’ behavior in a way that is beneficial to the company or brand being advertised. Consumers are said to pass through a cognitive and affective phase before adopting and showing certain behavior. The first thing marketers should do in order to make an advertisement effective is to attract people’s attention‚ meaning they have to make consumers process the advertising message consciously. If an advertisement
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Effect of Sales Promotions on Consumer Buying Behavior in Branded Apparels in India. Abstract INTRODUCTION Basically‚ promotion is first introduced in the 4Ps of marketing. The four Ps represents the marketing mix (Product‚ Price‚ Place & Promotion) and the promotional mix is the important term used to explain the set of tools of the business. This is applied to achieve benefit of its products and services from its consumer and the followings are (Advertising‚ Public relation‚ Direct marketing‚ Personal
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Table of Contents Sr No. | Title | P No. | 1. | Introduction | 2-5 | 2. | Promotional Mix | 5 | 3. | Sales process | 7-8 | 4. | Advertising | 9-13 | 5. | Other Methods | 14-15 | 6. | Public Relations | 15 | 7. | References | 18 | Introduction What is promotional strategy ? Promotional strategy is the function of informing‚ persuading‚ and influencing a consumer decision. It is as important to non profit organizations as it is to a profit oriented company like Colgate-Palmolive
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[pic] Assessing the ROI of training [pic] by Clive Shepherd [pic] [pic] If people really are your greatest asset‚ isn’t it time to look at your training programmes as investments in your organisation’s human capital and not just as an expense? In this article‚ Clive Shepherd argues the case for return on investment (ROI) as a primary tool for forecasting and evaluating the benefits of training and explains the steps involved in conducting an ROI analysis. Contents: • Measuring the success
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Mukesh Rawat‚ Research Scholar‚ Economics‚ Singhania University Dr. Seema Dhawan‚ Research Supervisor‚ Singhania University TITLE OF THE RESEARCH STUDY -RURAL INDUSTRIALIZATION THROUGH PROMOTION OF AGRO-BASED INDUSTRIES Agriculture‚ cum industrial cum scientific development Today the scientific community transcends national borders and social customs. It is truly international in outlook‚ exchange of knowledge‚ participation of members. A scientist draws inspiration in being recognized by
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Mass Media MEANING OF MASS COMMUNICATION Mass Communication is the term used to describe the academic study of various means by which individuals and entities relay information to large segments of the population all at once through mass media. In the United States‚ many university journalism departments evolved into schools or colleges of mass communication or "journalism and mass communication"‚ as reflected in the names of two major academic organizations. In addition to studying practical skills
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1. Assess the role of below-the- line techniques and how they are used for Beryl’s. You should: * Illustrate using a mind map to differentiate between characteristics and objectives of four below-the-line promotional techniques (3.1) Advertising can be typically be grouped into two categories: above-the-line and below-the-line advertising. Below-the-line advertising is typically conducted by the company itself. | CHARACTERISTIC | OBJECTIVE | DIRECT MARKETING | * Marketing messages are
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