"Sales promotion technique telecom industry" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 2 of 50 - About 500 Essays
  • Powerful Essays

    Telecom Industry

    • 6534 Words
    • 27 Pages

    creates an emotional affinity with brand. 2 Variety of factors that affect customer satisfaction includes product quality‚ product availability and after sales support such as warranties and services. Customer satisfaction is seen as a proof of delivering a quality product or service. It is believed that customer satisfaction brings sales growth‚ and market share. A company can always increase customer satisfaction by lowering its price or increasing its services but this may result in lower profits

    Premium Mobile phone

    • 6534 Words
    • 27 Pages
    Powerful Essays
  • Powerful Essays

    Telecom Industry

    • 34112 Words
    • 137 Pages

    Indian Information Technology Industry : Past‚ Present and Future& A Tool for National Development Somesh.K.Mathur1 Abstract India ’s software and services exports have been rising rapidly. The annual growth rate ranges between 20 -22% in IT services and nearly 55 % in IT-enabled services (ITES)‚ such as call centres‚ Business Process Outsourcing ( BPO) and other administrative support operations. Together they are predicted to grow at 25% pa till 2010.The IT industry is highly export oriented and

    Premium Software engineering Software development Computer

    • 34112 Words
    • 137 Pages
    Powerful Essays
  • Good Essays

    Sales Promotion

    • 3389 Words
    • 14 Pages

    Sales Promotion Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising‚ personal selling‚ and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined‚ limited time to increase consumer demand‚ stimulate market demand or improve product availability. Examples include: • contests • point of purchase displays • rebate (marketing) • free travel‚ such as free flights A good definition

    Premium Marketing Sales promotion

    • 3389 Words
    • 14 Pages
    Good Essays
  • Powerful Essays

    ASSIGNMENT ADVERTISING & SALES PROMOTION CEMENT INDUSTRY PROF. ANAND DESAI SATISHKUMAR BIRADAR Roll no 07 (MMM IV) The cement industry has come a long way since 1914 when the first cement plant was set up at Porbandar. In the past‚ the government’s regulation restricted the growth of the Indian cement industry. The removal of these controls resulted in rapid progress in terms of new capacity creation and higher production. As of March 2012‚ the country had an installed cement capacity of around

    Premium Concrete Government Cement

    • 1535 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Sales Promotion

    • 769 Words
    • 4 Pages

    Definition of sales promotion * An early def. of sales promotion :’Includes all those activities ‚which enhance and support mass selling and which compete and or coordinate the entire promotional mix and make the marketing mix more effective”. (John F Luick and Wiliam L Zeigher‚Sales Promotion & Modern merchandising‚TMH‚1968) * In a specific sense ‚sales promotion includes those sales activities that supplement both personal selling and advertising and coordinate them and help to make

    Premium Marketing Sales promotion

    • 769 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Sales Promotion

    • 5692 Words
    • 23 Pages

    MARKETING AND PROMOTION Promotion is part of marketing which can be considered as one of the youngest disciplines in the business world and is driven by innovation (Sutheralnd and Canwell‚ 2004). Within it‚ marketing communications‚ or promotion‚ is a management process through which an organization engages with its various audiences. Through understanding and audience’s communications environment‚ organizations seek to develop and present messages for their identified stakeholder groups‚ before

    Premium Retailing Marketing

    • 5692 Words
    • 23 Pages
    Better Essays
  • Powerful Essays

    Sales Promotion

    • 643 Words
    • 3 Pages

    Sales Promotion Whereas advertising gives a reason to buy‚ Sales Promotion gives an incentive to buy Introduction It is part of the Marketing spend of all companies and these days Sales Promotion spends in many companies exceed that of the ad spends . Consists of media and non-media marketing communications employed for a predetermined‚ limited time to stimulate trial‚ increase consumer demand‚ or improve product availability. Sales promotion is a specific item amongst your marketing instruments

    Premium Marketing

    • 643 Words
    • 3 Pages
    Powerful Essays
  • Good Essays

    Sales Promotion

    • 29388 Words
    • 118 Pages

    Chapter 3 Literature Review of Sales Promotion schemes and Consumer Preference. 3.0 Promotion and Consumption 3.1 Sales promotion Schemes and Consumer Preference 3.2 Brand Equity Measurement 3.3 Sales Promotion Types and Preferences 3.4 Valence of a promotion 3.5 When Promotion is Informative 3.6 Perceived discount 3.7 Store Image 3.8 Name Brand Vs Store Brand 3.9 Change in Purchase intention due to Sales promotions 3.10 Promotion threshold 3.11 Consumer Price Formation : Reference Prices 3.12 Price

    Premium Brand Branding Brand management

    • 29388 Words
    • 118 Pages
    Good Essays
  • Powerful Essays

    Telecom Industry

    • 10444 Words
    • 42 Pages

    Benchmarking: An International Journal Emerald Article: Benchmarking of Indian mobile telecom operators using DEA with sensitivity analysis Vineeta Nigam‚ Tripta Thakur‚ V.K. Sethi‚ R.P. Singh Article information: To cite this document: Vineeta Nigam‚ Tripta Thakur‚ V.K. Sethi‚ R.P. Singh‚ (2012)‚"Benchmarking of Indian mobile telecom operators using DEA with sensitivity analysis"‚ Benchmarking: An International Journal‚ Vol. 19 Iss: 2 pp. 219 - 238 Permanent link to this document: http://dx

    Premium Mobile phone companies of India Vodafone Mobile phone

    • 10444 Words
    • 42 Pages
    Powerful Essays
  • Better Essays

    Sales Promotion

    • 1797 Words
    • 8 Pages

    Marketing Sales Promotion Sales promotion is one of the five aspects or elements of promotional mix. Promotional elements are advertising‚ personal selling‚ public relations‚ sales promotion and direct marketing. Sales and promotion is the fourth one. Sales promotion is a fast process that makes the people to be aware of some kind of good and services and increases their interests in buying those good or service‚ sales promotion is for all kind of customers. Sales promotion is one of the main

    Premium Sales promotion Marketing

    • 1797 Words
    • 8 Pages
    Better Essays
Page 1 2 3 4 5 6 7 8 9 50