Indian Telecom Industry Truly Unmatched Growth Story Indian Telecom Sector has come a long way since the days‚ when one had to wait for upto ten years for getting a new landline connection. The growth story that has unfolded in the past ten years has provided common man with the opportunity to access this highly needed facility. Indian Telecom Companies have written numerous success stories in their journey to make the dream of affordable and effective communication facility for Indian very much
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Telecom Telecommunication is one of the prime-support services needed for rapid growth and modernisation of various sectors of the economy. Telecom services have been recognised as an important tool for socio-economic development of a nation. In recent years‚ it has become more important because of the enormous growth of information technology and its significant potential for impact on the rest of the economy. The sector is experiencing rapid development due to FDI inflows in the form of international
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Sevastjanovs and I’m going to give a talk on sales promotion. Basically‚ I’ve divided my presentation into four parts. At the beginning I’ll give the definition of promotion sales. Then‚ in the second part‚ I’ll identify what sales promotions can be derected at. Afterwards‚ I’ll point out the most effective sales promotions strategies and to finish off‚ I’ll discuss different types of sales promotion. Right... first of all it’s important to understand what sales promotion is. It can often be hard to launch
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The term Sales Promotion broadly refers to all those promotional activities which are undertaken to stimulate interest‚ trial or purchase of a product by the end user or other intermediaries in between. Besides advertising and personal selling‚ all other activities undertaken to promote a product can be classified under sales promotion! | |According to the Institute of Sales Promotion‚ "Sales Promotion comprises that range of techniques used to attain sales or marketing objectives in a cost effective
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Executive Summary In this report‚ the mobile services industry has been analyzed for 3 year period from Apr’09-Dec’11 and Idea Cellular Limited has been compared with both the industry standards and the market leader‚ Airtel. The current and likely future trends in the industry are identified with respect to market dynamics‚ subscriber growth‚ revenue growth‚ policy regulation and investments. It is believed that after a period of price war over the past 3 years‚ a consolidation phase will follow
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Sales PromotionActivities In NestléBangladesh Ltd Introduction Sales Promotion is a most commonly used phenomenon in today’sbusiness world. It’s two way benefit is that it helps to increasesales as well as it increases customer loyalty. So most of thebusiness firms consider it as an important marketing tools. NestléBangladesh Limited is food and beverage manufacturer. It is thesubsidiary of it’s mother company world’s largest food andbeverage manufacturer Nestlé S.A. Before going to thediscussion
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Introduction Sales promotion is one of the seven aspects of the promotional mix‚ which are advertising personal selling‚ direct marketing publicity/ public relations‚ corporate image and exhibitions. Sales promotions are short-term incentives that are done to encourage the purchase or sale of a product or service [P.DALOK 200]. Sales promotion can be used to inform‚ persuade‚ and remind target customers about the business and its market mix. Some common types of sale promotion include: Samples
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one element of the promotion mix‚ but it often considered prominent in the overall marketing mix design. Its high visibility and pervasiveness made it as an important social and encomia topic in Indian society. Promotion may be defined as “the co-ordination of all seller initiated efforts to set up channels of information and persuasion to facilitate the scale of a good or service.” Promotion is most often intended to be a supporting component in a marketing mix. Promotion decision must be integrated
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History of the Telecom Industry • 1851 First operational land lines were laid by the government near Calcutta (seat of British power) • 1881 Telephone service introduced in India • 1883 Merger with the postal system • 1923 Formation of Indian Radio Telegraph Company (IRT) • 1932 Merger of ETC and IRT into the Indian Radio and Cable Communication Company (IRCC) • 1947 Nationalization of all foreign telecommunication companies to form
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SYNOPSIS OF TELECOM INDUSTRY The rapid growth in Indian telecom industry has been contributing to India’s GDP at large. Telecom industry in India started to set up in a phased approach. Privatisation was gradually introduced‚ first in value-added services‚ followed by cellular and basic services. Telecom Regulatory Authority of India (TRAI)‚ was established to regulate and deal with competition (the service providers). This gradual and thoughtful reform process in India has favoured industry growth.
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