SYNOPSIS A Project report on consumer buying behavior (cbb) of t.v. sets Session 2009-11 Submitted by: Group # 03 section a PGDM (General) sem- 1 Submitted to: Ms Shivani Bali Faculty‚ Quantitative Methods for Management. TABLE OF CONTENTS Contents Page
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“A STUDY ON THE PROCESSES AND CHALLENGES INVOLVED IN RECRUITMENT FOR RETAIL INDUSTRY WITH RESPECT TO RELIANCE FRESH‚ BANGALORE” (Project Report Submitted in Partial fulfilment of the requirements of two year Post Graduate diploma in Business Administration) By Saumya Sinha (Registration no. 2K11058)
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Consumer buying behavior A consumers buyer behaviour is influenced by four major factors; cultural‚ social‚ personal‚ and psychological factors. These factors cause consumers to develop products and brand preferences. Although many of these factors cannot be directly controlled by marketers‚ understanding of their impact is essential as marketing mix strategies can be developed to appeal to the preferences of the target market. Definition of Buying Behavior: Buying Behavior is the decision
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EXECUTIVE SUMMARY Retailing is the process that involves of selling goods or services directly to end consumer for personal‚ non business use (Kotler‚ 2010). A retailer or retail store is an enterprise where they make volume majorly from retailing. Any firm selling its goods or services to the end consumers- whether it is manufacturer‚ wholesaler‚ or retailer- is said to be retailing. It doesn’t matter how the goods or services are sold (may be by person‚ through mail‚ telephone) or where (from
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rELIANCE FRESH EXECUTIVE SUMMARY Giant corporations like Wal-Mart and Reliance have started to try and take over the Indian retail sector. The entry of the giant corporate retail in India’s food market will have direct impact on India’s 650 million farmers and 40 million people employed in tiny retail. More than 6600 mega stores are planned with Rs. 40‚000 crore by 2011.. Even after recent shutdown of Reliance fresh stores from UP and unwelcoming vibes from
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Retail Industry overcoming the challenges? A- 1.) Tie –ups with Professional Institutes to overcome the Problem of trained manpower Retail Houses like Reliance Retail and Future group are most likely to ink a strategic partnership with NIFT. The partnership will provide Reliance Retail with trained pool of professionals‚ latest designs and access to NIFT research base.The MoU will be signed up by December 2006. The partnership will include industry sabbatical for NIFT faculty and scholarship
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EXECUTIVE SUMMARY Consumer behaviour is the study of how individuals‚ groups and organizations select‚ buy‚ use and dispose of goods‚ services‚ ideas or experiences to satisfy their needs and wants. The emerging costumer trends play an important role in analysing the marketing opportunities. A consumer buying behaviour is influenced by cultural‚ social and personal factors. The consumer passes through five stages of the buying decision process: Problem Recognition‚ Information Search‚ evaluation
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NSHM COLLEGE OF MANAGEMENT AND TECHNOLOGY‚ DURGAPUR ASSIGNMENT ON “CONSUMER BUYING MOTIVES IN TWO WHEEELERS COMPANY”. PRESENTED BY:- RAHUL MARWAH. B.B.A( H) -008 ‚ SEC-‘B’
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Reliance Fresh From Wikipedia‚ the free encyclopedia This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (June 2010) Reliance Retail Type Supermarket Industry Retail Founded October 30‚ 2006[citation needed] Headquarters Mumbai‚ India Key people Mukesh Ambani Website www.ril.com A Reliance retail at Guntur. Reliance Fresh is the convenience store format
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Dipak C Jain Dr. Raghunath Anant Mashelkar Overview Reliance Retail Limited (RRL)‚ a subsidiary of Reliance Industries Limited under Mukesh Ambani‚ is Reliance Group’s foray into organized retail. RRL is based on the growth strategy of backward integration‚ and it generates inclusive growth and prosperity for farmers‚ vendor partners‚ small shopkeepers and consumers. RLL is the second largest retailer in India. Its retail outlets offer foods‚ groceries‚ apparel and footwear‚ lifestyle
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