Introduction In India‚ the hotel industry has monitored enormous boom in current years. The industry is linked with the tourism industry and the growth of hotel industry was fuelled by the tourism industry. It’s been seen that the industry offers luxury and comfort service to increase the foreign exchange of the economy. Early in 1980’s‚ the hotel industry in India was a budding industry consisting of single hotel companies. Increase in demand for hotels was high in late 1990’s. The increase
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and Behavioural Consumer Loyalty’‚ Journal of Consumer Marketing‚ Vol 24‚ Iss 7‚ pp 395 – 405 In this article Anisimova investigates the influence of corporate brand on attitudinal and behavioural consumer loyalty. The author uses data gained through a questionnaire distributed through a participating car manufacturer to try to identify corporate brand attributes and consumer loyalty. Their research focuses on five hypotheses that related each corporate brand dimensions to consumer loyalty. The article
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most encompassing‚ yet taken most for granted.” (p. 240 The Canadian Perspective‚ Consumer Behaviour‚ Second Edition)” The word culture is derived from the Latin word‚ cultura. Giving an exact definition of culture is not easy; in 1952‚ some researchers reviewed 164 definitions of culture. According to Hatch (1985)‚ culture is ‘The way of life of a people. It consists of conventional patterns of thought and behaviour‚ including values‚ beliefs‚ rules of conduct‚ political organization‚ economic activity
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Impact of Global Economic Dynamics on Growth of Indian Industry Narendra Jadhav* It is a matter of great pleasure to be invited by the Bombay Chamber of Commerce and Industry to participate in the Seminar on ‘Growth Resurgence: Expectations and Strategies’. The Bombay Chamber‚ being one of the oldest has been on the forefront in promoting the industrial growth of the country through the ages. I am‚ therefore‚ particularly delighted to have the opportunity to share some of my views on globalisation
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IBMA: Indian Biscuits manufacturers associationIndustry Profile | 1. Segments: The organized and unorganized sectors of the biscuit industry is in the proportion Of 55%:45% ratio. 2. Exports of Biscuit is estimated to around 10% of the annual production during the year 2006-07. 3. Imports of biscuits into India has not shown any significant growth during the last two years and has not affected production/sales by the Indian Biscuit industry. 4. Marketing: Wholesale and Retail marketing
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ECONOMIC ANALYSIS OF INDUSTRY India Steel Industry Steel Companies in India The steel industry‚ in general‚ is on the upswing‚ due to strong growth in demand propelled particularly by the demand for steel in China. The world scenario coupled with strong domestic demand has benefited the Indian steel Industry. [pic][pic]During April-December 2004- 05‚ production of finished steel recorded a growth of 4 percent over the corresponding period of the previous year to reach 28.3 million tonnes
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A DISSERTATION REPORT ON “IMPACT OF PRIVATE LABEL FOOD PRODUCTS ON BRANDED PRODUCTS IN ORGANIZED RETAIL INDUSTRY IN INDIA” Submitted in Partial Fulfilment of the Requirements of All India Management Association for the Award of the Degree of POST GRADUATE DIPLOMA IN MANAGEMENT BY BASIM KC REGISTRATION NO: B11120638 GUIDED BY: PROF. RANGANATHAN ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES 1st Cross‚ 1st Stage‚ Peenya Industrial Area Bangalore – 560058 DECLARATION I BASIM
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Technology and its impact on Retail stores The owner of a top retailer wants to see which merchandise is selling which isn’t‚ or maybe the owner wants to know their overall margin costs in relationship in to which products on their shelves are more profitable then the others. In the not so distant past these types of reports would have required a lot of people‚ processing large amounts of data‚ and requiring lengthy delays in the results from weeks to even months. In the end‚ by the time
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that consumer behaviour is affected by ethical issues. Do consumers really care about marketing ethics? Ethics is a complex concept to define‚ and there is an attempt made by contemporary theorists to highlight ethical behaviour in a marketing context. Issues surrounding marketing ethics and social responsibility are inherently controversial. An area that causes particular dispute is the question of the effect of ethical and unethical marketing activity in regards to the purchasing behaviour of consumers
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The Indian Automotive Industry Evolving Dynamics KPMG IN INDIA Foreword The automotive industry is one of the focus industries for KPMG globally‚ given its importance both in the mature economies of countries such as the US and Germany‚ and in the emerging economies of China and India. The Indian automobile industry has emerged stronger from the recent global downturn‚ and sales across all segments have seen record breaking numbers in the recent past. While the Indian industry has much
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