MKTG307 Sales Management S2 Evening 2014 Dept of Marketing and Management Contents General information 2 Learning outcomes 2 Assessment tasks 3 Delivery and resources 6 Unit schedule 7 Policies and procedures 11 Changes from previous offering 14 Research and practice Macquarie University has taken all reasonable measures to ensure the information in this publication is accurate and up-to-date. However‚ the information may change or become out-dated
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Assignment in Sales management 1. What is Sales Management? -Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm’s sales operations. It is an important business function as net sales through the sale of products and services and resulting profit drive most commercial business. 2. What is salesmanship? -Salesmanship is a personal action or effort on the part of an individual which is intended to bring about
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Unpleasant sales/customer service experience description and facts: I remember a Friday afternoon my husband and I trying to get an electronics representative at Wal-Mart that‚ we were waiting on someone that can actually speak some technology‚ and when we finally got an employee to assists us‚ he got the area nodding his head like anticipating that he was not doing anything at all‚ I explained was I was looking for and I gave him the details‚ he seemed to be tired and answer me in monosyllabs
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Q1. Different companies have different strategies when implementing sales programs. A strategy used by McDonnell-Cummins is by providing compensation. As a B2B company‚ Linda is required to do direct marketing in order to introduce their products to large consumer goods companies. Therefore‚ as a motivation‚ offering an incentive in the form of compensation for staff such as providing a new car and expense account is to enforce desirable sales performance. At McDonnell-Cummins Company‚ they
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YUM! BRANDS (KFC‚ PIZZA HUT‚ TACO BELL) Today‚ people found that the most popular branded food stores are performed well in worldwide included such as KFC‚ Pizza Hut and Taco Bell. Based on these three well-known restaurants‚ their company’s objectives are show a different higher expectation or need. Whereby‚ the company’s objectives need to be identified its different kind of prominent purpose of objective within an organisation. In the meantime‚ company’s objective can be classified as both
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The Sales Budget The sales forecast provides the framework for the detailed planning presented in the master budget of an organisation. Based on planned strategies and its best business judgment‚ management converts a sales forecast into a sales plan through the commitment of resources and the establishment of control mechanisms. The sales budget provides an evaluative tool by presenting monthly indexes of volume of units and returns as hard targets for the sales team. Deviations from these indexes
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Whom should Longman choose for area sales manager and why? Mr. Lester Longman should choose Steven Bellach. I think the key point of choosing Mr. Bellach or Ms. Bell for a senior area sales manager is which person is a proper sales manager who not only keeps the sales growth‚ but also has strong talent to motivate sales representatives. There is already an action by Mr. Longman that we cannot ignore; he already spent a lot of his time and expense choosing sales representatives in each area. If the
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Curriculum Vitae Nguyen Van A CAREER Objective: SALES/TRADE MARKETING FIELD PERSONAL DETAIL Date of birth: June 30th 1984 Place of birth: Da nang Address: Dist. 12‚ HCMC. Mobile: Email: Health: Good Marital Status: Married SUMMARY OF QUALIFICATIONS “Key Account Management” by ISM Center “Trade & Shopper Marketing” by ISM Center “Project Management” by G&H Training “Building Brand Leadership” by Institute of Applied Marketing (IAM) “Merchandising” by GLOBAL TEAM International Marketing
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Background Unique Learning is a new and upcoming childcare service which will be located in Atlanta‚ GA. Melanie Mkwayi is planning to lease a building which has 2 separate entrances and 2 separate areas to be able to care for both the sick and well children. This will allow working parents who depend on our facility for childcare to minimize the days they have to miss work because their children are not well due to a common illness. This is a prime opportunity to break into the market because a
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Table Of Content; Executive Summary ………………………………………………………….. 04 History of KFC ……………………………………………………………… 05 Vision ……………………………………………………………………….. .05 Mission……………………………………………………………………….. 06 Objective of KFC …………………………………………………………….06 Values of KFC. …….……………………………………………………….. .06 KFCs Product………………………………………………………………… 07 KFC SWOT Analysis ………………………………………………………. .08 Marketing Strategy ………………………………………………………….. 09 Analysis & Recommendations …………………………………………………… 10 Conclusion
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