http://www.researchandmarkets.com/reports/869/ Sales Force Structures and Strategies 2001: A Case Study Analysis of Effective Sales Force Management Description: As sales forces expand to maintain share of voice in an increasingly competitive market and physicians limit the time spent with sales representatives‚ ROI on detailing is in decline. Therefore‚ maximizing field force productivity is vital to the future success of all pharmaceutical companies. Sales Force Structures and Strategies 2001 is an
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Sleepless in Sales The demand exists‚ the product is good‚ and the sales team is working harder than ever. Yet you are still losing sales. Different times require different solutions‚ and B2B companies need to find them. Sleepless in Sales 1 It’s 3:15 a.m. Awake again. My brain won’t shut off. Why are sales down? Our product is competitive‚ clients like it‚ and we’ve run all of the obligatory sales improvement programs. Maybe it’s the sales team. They keep saying it’s tough to keep up with so
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Casielles‚ R.V. (2005)‚ Consumer evaluations of sales promotion: the effect on brand choice‚ European Journal of Marketing‚ Vol. 39‚ Issue 1/2 Arkes‚ H.R.; Joyner‚ C.A.; Pezzo‚ M.V.; Nash‚ J.G.; Siegel-Jacobs‚ K.; Stone‚ E Brassington‚ F.; Pettitt‚ F. (2003)‚ Principles of marketing‚ 3rd edition‚ Pearson Education Limited‚ Harlow Borges‚ A.; Cliquet‚ G Dawes‚ J. (2004)‚ Assessing the impact of a very successful price promotion on brand‚ category and competitor sales‚ Journal of Product & Brand Management
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multi-variant‚ and qualitative analysis. Time series used to forecast future trends include exponential smoothing‚ ARIMA (Autoregressive Integrated Moving Average) and trend analysis. Multi-variant prediction methods include multi regression model‚ econometrics‚ and state space. Delphi marketing research‚ situational analysis‚ and historical analogue belong to qualitative methodologies. These forecasting methods forecast trends over different time horizons. There are significant differences in time length
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presents 2011 communityPharmacy the complete report on trends and insights in canada in partnership with sponsored by presents communityPharmacy 2011 in partnership with sponsored by aCknowLedgeMents • rogers trends & insights surveys • CaCds MeMber survey • iMs brogan • nieLsen • Cihi • statistiCs Canada Community Pharmacy 2011 was published in november 2011 by Drugstore Canada‚ a rogers healthcare group publication. Drugstore Canada‚ issn 1199-2131‚ established 2008‚ is published
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Five Food Trends for 2012 and Beyond Posted on November 30‚ 2011 by ePerspective On the food front‚ Americans may be finally accepting that we are what we eat and start walking the walk. Even our new taste for Nordic cuisine is fueled‚ perhaps‚ by images of the lean‚ robust‚ and outdoorsy. But what other things are trending on the food front for 2012–13? With Denmark’s recent “fat tax” imposed on high-fat food products and the U.K. contemplating a similar fine on all things fatty‚ look for more
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Abstract This report is primarily written for a comparison of the development of different market situations between KFC and McDonald’s in China‚ because of KFC and McDonald’s are extremely popular in mainland China‚ almost everyone knows these particular brands. The development of two food companies are apparently perfect‚ they really have their own problems‚ so I write this report in order to analyse and study the two Western-style fast food issues. Then finally try to use some marketing principles
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Market Trends‚ Needs and Environment Analysis of Baby Products in Thailand In the baby care product market‚ the potential customers are parents especially mothers.Parents who have constantly concerned with getting the best products in the market and doing everything right so that their child is safe and sound. Parents look at product websites‚ consumer product review websites‚ consumer reports‚ blogs‚ and get word of mouth referrals to try to search and figure out which product is going to be the
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Hegemony in Mass Media Hegemony is prevalent in every mass broadcasted/published type of media in America. It is the acceptance of ideals that trickle down from the people in power to those without power or those that have little power. This concept is what causes us to accept ideas such as objectifying women in commercials and television. It’s what makes the American public accept social stratification and mild to intense segregation. This idea of hegemony affects the way we think and what our
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Definition of sales promotion * An early def. of sales promotion :’Includes all those activities ‚which enhance and support mass selling and which compete and or coordinate the entire promotional mix and make the marketing mix more effective”. (John F Luick and Wiliam L Zeigher‚Sales Promotion & Modern merchandising‚TMH‚1968) * In a specific sense ‚sales promotion includes those sales activities that supplement both personal selling and advertising and coordinate them and help to make
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