Definition of sales promotion * An early def. of sales promotion :’Includes all those activities ‚which enhance and support mass selling and which compete and or coordinate the entire promotional mix and make the marketing mix more effective”. (John F Luick and Wiliam L Zeigher‚Sales Promotion & Modern merchandising‚TMH‚1968) * In a specific sense ‚sales promotion includes those sales activities that supplement both personal selling and advertising and coordinate them and help to make
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Sales Promotion Whereas advertising gives a reason to buy‚ Sales Promotion gives an incentive to buy Introduction It is part of the Marketing spend of all companies and these days Sales Promotion spends in many companies exceed that of the ad spends . Consists of media and non-media marketing communications employed for a predetermined‚ limited time to stimulate trial‚ increase consumer demand‚ or improve product availability. Sales promotion is a specific item amongst your marketing instruments
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Sales Plan for Growee PRE-CALL ANALYSIS I. Company Profile * UNILAB is the largest and leading healthcare company in the Philippines. UNILAB take pride in providing quality and affordable healthcare products and services that enrich the lives of Filipino families. Starting out as a small drugstore in 1945 post-war Manila‚ Unilab provided quality medicines at prices within the reach of the community. Today‚ Unilab develops‚ manufactures‚ and markets over 300 prescription‚ over-the-counter
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CONTENTS 1. BACKGROUND: 1 2. CONTRACT: 1 2.1 VALID CONTRACT: 2 2.2 VOID CONTRACT: 2 2.3 VOIDABLE CONTRACT: 2 3. SALES CONTRACT: 3 3.1 SUBJECT MATTER (MAL): 3 3.2 CLASSIFICATION OF MAL: 4 3.3 CONDITIONS OF VALIDITY OF SALE: 4 3.4 PROHIBITED SALES: 7 3.5 KINDS OF SALE TRANSACTIONS: 10 3.5.1 BAY AL MUQAYADAH: 11 3.5.2 BAY AL MUTLAQ: 11 3.5.3 BAY AL SARF: 12 3.5.4 SALAM CONTRACT: 13 3.5.5 ISTISNA 16 3.5.6 MURABAHAH 19 3.5.7 BAY’AL-MUAJJAL 22 4
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Case Study: Contribution Margin and Variance Analysis By: Sachin Malhotra Student ID:xxxxxxxxx Presented To: Prof. G. Dunning Course: 04-70-256 Section 2 Date: November 28‚ 2008 Explanation of Profit Decline The decline in profits was due to a combination of various market‚ as well as‚ production factors. Firstly‚ the decreased market share was a major cause of the decline in the profits. This was quite surprising for a company that is operating in a growing market. The total market for
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SALES FORCE In today’s global marketplace‚ managers face many challenges related to fulfilling the customer’s ever-changing needs and expectations. The concept of customer service has recently become more complex as a result of globalization of goods and services. Customers are now well-informed decision makers as a result of the abundance of information that is available online and in the media. In addition‚ today’s consumer is most concerned with how a salesperson can solve basic problems and
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Hegemony in Mass Media Hegemony is prevalent in every mass broadcasted/published type of media in America. It is the acceptance of ideals that trickle down from the people in power to those without power or those that have little power. This concept is what causes us to accept ideas such as objectifying women in commercials and television. It’s what makes the American public accept social stratification and mild to intense segregation. This idea of hegemony affects the way we think and what our
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Pierre Chandon‚ Brian Wansink‚ & Gilles Laurent A Benefit Congruency Framework of Sales Promotion Effectiveness Are monetary savings the only explanation for consumer response to a sales promotion? If not‚ how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question‚ this research builds a framework of the multiple consumer benefits of a sales promotion. Through a series of measurement studies‚ the authors find that monetary and nonmonetary
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COST-VOLUME PROFIT (CVP) ANALYSIS This is a technique used for planning short-term run profits by finding the relationship between profits and factors that influence profits. The following factors are taken to be influencing profits:- • Selling price • Variable cost of production • Fixed costs • Activity level (production and sales units) Profit planning is based on break-even analysis and can be worked out using either; a) Algebraic method b) Contribution method c) Break-even
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Limitations of using variance analysis for performance evaluation Variance analysis is the process of examining in detail each variance between actual and standard costs to determine the reasons why budgeted results were not met. Despite the advantages highlighted above‚ there are several limitations that may result in the use of variance analysis for performance evaluation. I. The Barnes Scuba Diving business as a whole The analysis of the results might be imprecise due to overlooking other vital
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