SALES PROMOTION PROJECT OF KURKURE Launched in 1999‚ this perfect ’namkeen’ snack‚ fully developed in India‚ has become the torch bearer of fun and lovable human quirks. It developed an even stronger identity through celebrity associations with Juhi Chawla [2003] and Kareena Kapoor [2008] Named after the Hindi word for "crunchy"‚ Kurkure is a cheeto-like snack and is the flagship of Frito Lay’s Indian division. It is marketed by Hirani Industries Corp. (USA incorporated company)in Kenya. It is one
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Sales Promotion campaign 1 Definition – Sales promotion includes incentive-offering and interest-creating activities which are generally short-term marketing events other than advertising‚ personal selling and publicity. The purpose of sales promotion is to stimulate‚ motivate and influence the purchase and other desired behavioral responses of the firm’s customers.” Definition 2 - A series of advertisements using various marketing tools that share the same message and ideas to promote a business or event to
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BSBSLS501A UNIT NAME: Develop a sales plan Purposes of sales plan Sales plans are not only beneficial for the salesperson‚ but also for the other employees. From a top-level position (executive/management level)‚ a sales plan creates awareness of what the sales team is expected to achieve for the company. It also ensures the executive that the sales team is accountable to reaching specific‚ measurable goals for performance evaluation. The designed sales plan for DHILLON’S is to boost business
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Sales Force Optimization: A Self Assessment Glen S. Petersen Copyright 2011‚ All Rights Reserved Page 1 Sales Force Optimization: A Self Assessment Table of Contents Chapter 1 Introduction................................................................................................................ 3 Chapter 2 Sales Force Optimization........................................................................................... 5 Chapter 3 Trends That Impact Sales Force Performance
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OBJECTIVE OF THE REPORT To observe the nature and setup of the organization so as to determine the performance level of the sales managers and how they carry out their marketing functions by laying emphasis on communications. HYPOTHESIS How does communication help the sales managers to plan and implement the sales strategies? METHODOLOGY The method applied for this research based on Causal-Comparison as it investigates a cause and effect relationship between two or more variables‚
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MRIDUTRISHNA POREL BBA 6TH SEMESTER IIAS KOLKATA SALES ANALSIS PROJECT TRAINEE‚ MARKETING MOBILI-T COMMUNICATION PRIVATE LIMITED 5TH APRIL- 5TH MAY INDEX Contents page no. Introduction…………………………………… 3 Mobili-T Communications………………….. 4 Mobile Value Added Service……………….. 5 Product…………………………………………. 6 MoBulk………………………………………….. 9 MoDus1…………………………………………
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industry figures serve as a guide for comparison. Too large an inventory may not be justified because the turnover does not warrant investment. On the other hand‚ because products are not available to meet demand‚ too small an inventory may minimize sales and profits as customers go somewhere else to buy what they want where it is immediately available. Minimum inventories based on reordering time need to become important aspects of buying activity. Carrying costs‚ material purchases‚ and storage
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come to rely on computerized sales and inventory systems. Certainly‚ there are plenty of small retail outlets‚ manufacturers‚ and other businesses that continue to rely on manual means of inventory tracking. Indeed‚ for some small businesses‚ like convenience stores‚ shoe stores‚ or computer shops‚ purchase of an electronic inventory tracking system might constitute a wasteful use of financial resources. But for other firms operating in industries and features high volume turnover of raw materials and/or
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MKTG307 Sales Management S2 Evening 2014 Dept of Marketing and Management Contents General information 2 Learning outcomes 2 Assessment tasks 3 Delivery and resources 6 Unit schedule 7 Policies and procedures 11 Changes from previous offering 14 Research and practice Macquarie University has taken all reasonable measures to ensure the information in this publication is accurate and up-to-date. However‚ the information may change or become out-dated
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ASSIGNMENT TOPIC Select one company in your country or region that has a sales force. The company and/or the sales force can be real or a composite of several situations that you have heard or read about‚ or experienced. Apply principles that you have learnt in this subject to that company’s sales function to judge its effectiveness about: - How well it fits into marketing and other parts of an organization; intelligence gathering is included within this function. - How well it knows
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