SOUTHWEST AIRLINES CASE STUDY BY Aurelio Montelongo Jr. June 22‚ 2012 Southwest Airlines is in an environment whose conditions for most in this type of industry have been anything but profitable. So why is it that Southwest Airlines‚ who has been profitable in this volatile market been able to make money? Though Southwest did have a losing quarter it was not due to lack of fliers or its service to its customers‚ but an investment in its fuel hedging cost. As fuel dropped in price‚ Southwest
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Mission Statement: The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and Company Spirit. (source: Southwest.com website) Vision statement: Our vision is to expand our locations both domestic and overseas by being the largest and most profitable airline company to achieve both short and long-haul carriers efficiently and with low cost. Also to be an airline carrier that has the most productive
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Instructor Case: Southwest Airlines in 2010 Dr. Deb Sircar University of Greenwich Business School http://create.mcgraw-hill.com Copyright 2012 by The McGraw-Hill Companies‚ Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976‚ no part of this publication may be reproduced or distributed in any form or by any means‚ or stored in a database or retrieval system‚ without prior written permission of the publisher
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Southwest Airlines (A) Case Study 1. In June 1971‚ air transportation was not seen to be the primary transportation tool because of all the time wasted from checking in‚ expensive price‚ and air time. Therefore‚ SWA was not only competing with other airlines‚ but also on ground public transportations. SWA had to come up with a marketing strategy that will convince people that they are different from Braniff and other airlines that were seen to be inefficient and poor punctuality. SWA utilize
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Executive Summary As Southwest continues expanding‚ it is important that they maintain the low cost structure that has made them so successful historically. As larger and more congested destinations are added to Southwest’s routes‚ they must focus on customer service as the on-time arrivals and other metrics are certain to deteriorate. Additionally‚ in order to protect from volatile fuel prices‚ it would be prudent to expand the fuel-efficiency of the fleet by capitalizing on Boeing’s most
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American National Politics – Quiz 1 1. Lincoln Author of “gov’t by the people‚ of the people‚ and for the people” 2. Democracy Invented by the Greeks and used to govern their city-states 3. Elitism a theory including “hyperpluralism”‚ “gridlock”‚ “blame game”‚ “beraucratic rulemaking”. 4. Current views Political power is actually held by 5‚000 or so people “at the very top” of our banks‚ corporations‚ universities‚ military. The “best and the brightest” rule 5. Popular sovereighty
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Sam Tabar works as a New York City financial strategist and attorney. Tabar received his Bachelor’s degree at Oxford University graduating with honors. He then went on to Columbia Law School where he made a name for himself by being an editor of their Law Review. Tabar began a career in the industry with Skadden LLP right after law school. He went to work as an Associate to help clients with information on hedge funds‚ employment issues‚ private placement‚ as well as regulatory and compliance issues
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Southwest Culture Southwest Airlines: “We Love your Bags.” Taylor‚ April R. Strayer University Business 508 Contemporary Business Dr. Faith Glaspie-Ellis July 21‚ 2012 “The Mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and company spirit.” Southwest Airlines was born in 1971‚ to Herb Kelleher and Rollin King. And this baby has yet to stop growing. Kelleher and King wanted
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CASE ANALYSIS “SOUTHWEST AIRLINES 2008” Case Analysis “Southwest Airlines 2008” Nacs Tu (Yi-Ru Tu) The University of IOWA‚ Henry B. Tippie College of Business 2 CASE ANALYSIS “SOUTHWEST AIRLINES 2008” Abstract This paper explores the analysis of the case Southwest Airlines 2008 that displays the firm’s business model and sources for competitive advantage by answering three questions‚ 1. Would you consider the airline industry as attractive to compete in? 2. Why Southwest Airlines was
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What Can You Learn From “The Sam Walton Way?” By Michael Bergdahl‚ International Speaker Author of the Book‚ “The 10 Rules of Sam Walton” I was fortunate to have had the opportunity to work with‚ and around‚ Sam Walton‚ the founder of Wal-Mart. That’s how I learned that “The Sam Walton Way” IS “The Wal-Mart Way.” What’s interesting about Sam Walton is that he was an ordinary man who accomplished the truly extraordinary through vision‚ hard work‚ and a never- say-die attitude. Starting
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