Current Campaign………………………………………………………………………..05 4.1 Global Handwahsing Day Coverage………………………………………05 5. Social Mission……………………………………………………………………………06 5.1 5.2 Lifebuoy’s Work……………………………………………………………06 Local Interventions…………………………………………………………06 6. Soaps of Lifebuoy………………………………………………………………………..07 7. Lifebuoy in Bangladesh………………………………………………………………….08 7.1 Unique Protection…………………………………………………………..09 8. Market Segmentation of Lifebuoy in Bangladesh……………………………………….10 9. Target Market of Lifebuoy in Bangladesh………………………………………………
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Himalaya Drug Company Repositioning a Herbal Bath Soap Baishalee Bhattacharjee PGP30188 Biswajit Samaddar pgp30191 B.Shashanth Kumar PGP30189 Sejal Bharathi PGP30190 Swarup Saha PGP29201 Peter Ben Netto PGP29260 Content • Summary of the Case • Problem & Purpose statement • Analysis & Findings: Functional Benefit Perception Brand Image Perception Market Communication Strategies • Recommendations Repositioning Strategy Brand Building Strategy Case Summary Decision Maker Sushil Goswami
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LUX SOAP HISTORY This Hindustan Unilever product has focused on wide promotions most of which has been short lived. Apart from tagging itself as a beauty brand made for the stars‚ it has even designed short term promotions for sales. One of the famous ones being: This was one of the popular promotions which offered gold coins in few selected soaps. – This offer gave a chance to few lucky winners who got a chance to live a day like Aishwarya Rai with gift offers worth Rs.50‚000 from Shopper’s
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Marketing Project Report on Lux Soap By: Amit Kumar Sinha PGDMRM-002 IPE‚ Hyderabad Contents: Company Profile – HUL Distibution Channel - HUL Product Mix – HUL Overview – Lux Soap Marketing Mix SWOT Analysis Competitor Analysis Market Segmentation Recommendation Reference Company Profile - HUL Company Profile - HUL • • • • • • • • • A 52% owned subsidiary of Anglo Dutch giant Unilever. India – 1888 India largest FMCG company Touching 2 out of 3 Indian consumer
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female audience during the viewing of The Bold and the Beautiful. 2. Introductions and Orientation The study of people ’s interests in soap operas and their emotional link to them has been a long-standing fascination. Viewers across the globe‚ tune in daily to the likes of soap operas‚ such as The Bold and the Beautiful. According to studies done on soap operas by Pitout (2001: 348) the interwoven storylines "force" viewers to keep on watching to prevent them from missing out on that ever crucial
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which provide affordable health solution to the personal hygiene problem crossing the whole world. The first Lifebuoy product was launched as an affordable disinfectant soap in UK in 1894 and then the product spread across the world‚ such as USA‚ India and Brazil markets. Lifebuoy launched at Australia in 1899 as a coral coloured soap. (Lifebuoy‚ 2010) Up to 100+ years history reputational brand of Lifebuoy saves million of lives. In 2003‚ diarrhea caused up to 2.2 million people’s death every year
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mixing with a glass rod. After 20 minutes of heating the alcohol scent disappeared denoting the completion of the reaction with pasty mass comprising of soap‚ glycerol and excess sodium hydroxide. After this was done an ice bath was used to precipitate the soap along with 150ml of saturated sodium chloride solution‚ and vigorous mixing. By this the soap will float as the aqueous solution gets denser; this was then filtered using the vacuum suction‚ washed with 10ml ice water and the necessary observation
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distribution and provision of household‚ health care and personal products‚ such as soaps‚ detergents‚ and oral hygiene products (including toothpaste and toothbrushes). Under its "Hill’s" brand‚ it is also a manufacturer of veterinary products. The company’s corporate offices are on Park Avenue in Midtown Manhattan‚ New York City. In 1806‚ William Colgate‚ himself a soap and candle maker‚ opened up a starch‚ soap and candle factory on Dutch Street in New York City under the name of "William Colgate
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The purpose of this experiment is to: (a) determine if hand soap or alcohol gel is the most effective in killing Staphylococcus aureus (b) obtain the statistical difference of effectiveness in killing S. aureus between hand soap and alcohol gel. The null hypothesis is that neither hand soap nor alcohol gel is effective in killing S. aureus more than the control group which is nothing at all. The alternate hypothesis is that hand soap versus the control group will be more effective in killing S.
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Dove had a competitive advantage. Introduced as a revolutionary form of soap‚ Dove swept the market in 1957 when it launched its beauty bar‚ a new formula. The beauty bar removed Dove from the cognition given to a regular bar of soap. It was not ordinary soap‚ which was now “old-fashioned”; it was a beauty bar that had the ability to moisturize and cleanse while eliminating the usual irritation and dryness received from toilet soap. This differentiation enabled brand awareness for Dove. Dove immediately
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