Alpen Bank: Launching the Credit Card in Romania Case Study Solution By Liqi Zhou Nov. 5th‚ 2014 To: Gregory Carle From: Liqi Zhou Re: Alpen Bank’s decision of launching credit cards in Romania Date: Nov. 5th‚ 2014 Purpose: The Romania market has huge and increasing profit for credit cards‚ so Alpen Bank should enter it ASAP. Preview: Alpen Bank should launch the credit card now to both middle-class and affluent segments of the market using all possible consumer acquisition methods to capture
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Alpen Bank Executive Summary [Type the author name] Gregory Carle‚ the Romanian country manager for Alpen Bank‚ must decide whether or not the bank should launch a credit card program in Romania. Before deciding to go through with the credit card launch Carle must be certain that the Romanian credit card market is large enough to add € 5 million in annual profit to Alpen Bank’s Consumer Banking segment. Carle has two real options here‚ he can either choose to launch the credit card program
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Influence of Bank Specific and Macroeconomic Factors On Profitability of Commercial Banks (The case study of different countries) Tayba Maqsood Master in business administration Department of management sciences University Of Gujrat‚ Gujrat‚ Pakistan E-mail: Tayba.iman@gmail.com Abstracts Purpose- The purpose of this paper is to identify the influence of bank specific and
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environment‚ including empowerment of both students and staff and subordinate staff in being accountable for their health. Health promotion interventions have now become integral to school activities. (Tompa.et al‚ 2008). 5.1 Impact Evaluation A study was conducted in 2008 which covers knowledge‚ attitudes‚ practice and behaviour to scrutinise the impact through comparing schools implementing the Initiative with schools which are not‚ this aimed to assess:
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Case Analysis Alpen Bank: Launching the Credit Card in Romania Case Overview: In this case Alpen bank’s country manager Carle has to make a crucial decision whether or not they should go for the credit card business in Romania. The bank has to come up with a solid market strategy that can generate at least €5 million in profit within 2 years. Before bringing this business to the market the Bank has to analyze whether an opportunity
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history. When its original incarnation‚ the Long-Term Credit Bank of Japan‚ failed in 1998‚ it set in motion a series of paradigm shifts for the bank. First‚ the bank was sold to a US private equity group‚ Ripplewood. This was controversial as‚ per the case material‚ “corporate Japan loathed private equity groups‚ and the government was reluctant to allow a foreign group to control a major local bank.” Thus‚ right from the start‚ Shinsei Bank had an uphill climb ahead of it in terms of public acceptance
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National Healthcare Spending In the United States Jarrod Hinkle HCS/440 November 24‚ 2014 John Branner Introduction. U.S’s Healthcare spending has continued to increase over the last one decade with more than $2.5 trillions being spent each year (Young‚ 2013). On average‚ the U.S spends twice as more on healthcare per capita and 50% more as a share of GDP. This is the highest costs spent on healthcare among all industrialized nations globally. Despite the huge spending‚ healthcare analysts
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Problem statement The main problem in this case is that whether bank of America add the complicate app and add more new features or not. If they add the new complexity application‚ it could cost lot of money‚ and it could also give their users some negative effect. Like the case described “it is unclear if users were ready to sign up for mortgages or credit cards on their mobile phones.” BofA concerns about how the mobile banking affect their customers. Because behavioral factor is very important
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11/6/12 Case Analy sis f or Alpen Bank Case Analysis: Alpen Bank The main issue that Alpen bank is facing is whether or not they should launch the credit card business in the Romania market and which group of target audience they should select while applying the launching strategy. Moreover‚ specifically to Carle‚ he needs to come up with a program from which‚ Alpen bank can generate at least €5 million in profit within 2 years. Moreover‚ clarified positioning strategy and customer segmentation
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Bank Julius Baer‚ North America Situation before the arrival of Stuart Adam Before the arrival and leadership of Stuart Adam (“Adam”)‚ Bank Julius Baer‚ North America (“BJB-NA” or the “Company”)‚ the largest independently-owned European private bank in the United States‚ faced financial difficulties. By mid-2001‚ a worldwide market downturn caused a significant decline in Julius Baer Group’s (“JB” or the “Parent”) performance. In 2001‚ JB’s stock price was down by over 40% while the
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