Dove Final Presentation - Presentation Transcript 1. UNILEVER’S “REAL BEAUTY” CAMPAIGN FOR DOVE Crafted by: 2. BASIC OUTLINE o INTRODUCTION o CASE SUMMARY o REASONS o MARKETING STRATEGY o SWOT ANALYSIS o ACHIEVEMENTS o RECOMMENDATIONS o OUR LEARNINGS 3. INTRODUCTION o UNILEVER --- An Anglo-Dutch company o Established in 1930 with the merger of Lever Brothers and Margarine Union . o Formed two separate entities: o 1) Unilever Plc‚ London o 2) Unilever NV‚ Rotterdam
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What factors accounted for the extra-ordinary success of Starbucks in the early 1990s? 1. by 1992 Starbucks had 140 stores and was competing against small scale coffee 2. Starbucks went public in 1992 which helped them raise 25 million‚ allowing expansions to continue. 3. Almost no spending in marketing 4. Controlled supply chain – enforcing standard quality 5. Focused on service and the partners 6. Created ambiences with universal appeal 7. Company operated stores‚ not franchises which usually
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evocative/abative effects (behavior altering effects). Explain how the impact of a motivating operation is temporary. b. Differentiate between conditioned and unconditioned motivating operations. c. Describe the two outcomes that must be present for there to be a motivating operation (hint: effects on rate of behavior and potency of a stimulus). d. Carefully compare and contrast stimulus control and motivating operations (for example‚ discriminate between a behavior altering effect and a value
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have a clear view of their abilities‚ have good study habits and are able to use effective study skills. Learning how to study involves putting away the habits and ideas which have made study unpleasant and burdensome‚ and talking on habits and ideas which make study more pleasant and fruitful. Why does one individual learn more quickly and thoroughly than other? The main reason for inefficiency in learning is ones carelessness and ineffective study habits. According
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Organizational Behavior – is the understanding of how organizations work and how to have people perform efficiently. It is extracted from different areas of study‚ and is interested in how these fields are integrated into workplace behavior. Basic Leadership Model – knowledge of OB x behavioral skills = leadership effectiveness Organizational Behavior – 1) individual level is where members make sense of the world and derive motivation. 2) how teams function. How they deal‚ ethical decision
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behavioral challenge.I view challenging/maladaptive behavior(s) as a form of meaningful communication from the student to the teacher‚ to create a more effective instructional or environmental intervention to suit his/her learning needs. Hence‚ my philosophy towards managing such behavior‚ is to presume competence in every student and give students the agency to problem solve without issuing autocratic directives. I do
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“Decision Analysis”‚ (HBR‚ December 1997) 3 Widely used Books for Quantitative Methods • Dance with Chance • Black Swan 4 QUANTITATIVE METHODS CASE MAPPING Chapter Basic Concepts of Scales & Measurements Detailed Syllabus Nominal‚ ordinal‚ interval and ratio scales. Review of central tendencies and dispersion Session Key Concepts 1 Scales Case Study College Canteen’s Decreasing Beverages’ Sales: Analysis Dilemmas Abstract Meant for ‘Scales of Measurement’‚ this case study presents
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back issues. He is unable to cook and needs assistance with shopping. MENTAL STATUS Appearance and Behavior The claimant wore baggy sweats‚ a T-shirt and a hooded sweat-jacket to his appointment today. He uses excessive profanity. He can be described as fidgety.
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IMAGINARIUM - CASE STUDY ANALYSIS IMAGINARIUM - CASE STUDY ANALYSIS I M A G I N A R I U M BUSINESS CONCEPT Manufacturer‚ Purchaser‚ Seller and Retailer toy business that sells a wide range of quality and carefully selected toys to children at the best price‚ with the best customer service‚ with qualified staff and in a well-located fun atmosphere store. • Company´s Mission: Taking a fun approach to the human development of boys and girls throughout the world. • Company´s Objective: To help children
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their feelings and thoughts to others is like building a bridge to the next person. Social competence in children is built through confidence when they are around someone who they can form a trust bond to share their little story or play. Social behavior of children can modify for different reasons where their social-emotional development can be challenged to be able to associate socially with other children and adults. In this essay‚ will focus on the positive and negative sides of family culture
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