IIBM Institute of Business Management Examination Paper MM.100 Global Marketing Management Section A: Objective Type (30 marks) This section consists of Mixed Type questions & Short Answer type questions. Answer all the questions. Part One questions carries 1 mark each & Part Two questions carries 5 marks each. Part One: Multiple Choices: 1. All the ethnocentric orientations are collectively called……………………………………………………………. 2. Presently number of members countries in OECD are a. 12
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service activities abroad. 3. Which of the following best defines “Triad” as the term is used in the text? c. North America‚ Europe‚ and Japan. 4. According to the text‚ the current brand of “global strategy” seems relevant only for MNEs from: b. The Triad. 5. Emerging economies (or emerging markets): c. A and B above 6. BRIC refers to: e. Brazil‚ Russia‚ India‚ and China 7. Many BRIC local firms are: d. All of the above Chapter 2 8. Which of the
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The global economy: Most economists now talk about the global economy‚ where the economies of individual countries are linked to each other and changes in a single economy can have ripple effects on other. The aggregate value of all goods and services produced worldwide each year in the global economy is known as gross world product. Economies are now more closely integrated‚ stronger and far reaching than ever before. Notes: Globalisation has become a dominant economic‚ political and social
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Job Interview Following are some things you should keep in mind when preparing for a job interview: • Assuming you have a well-written and honest resume‚ review it often‚ especially before an interview. Many questions asked will be generated by the information in your resume. Question yourself about every item on it‚ and be ready to respond‚ preferably using anecdotes and concrete examples. Be sure to bring a copy of your resume with you to the interview just in case the interviewer did not receive
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LOM 5300 Statistical Analysis for Business Decisions Multiple Choice Questions Chapter 1 1. In a questionnaire‚ respondents are asked to mark their gender as male or female. Gender is an example of the a. ordinal scale. b. nominal scale. c. ratio scale. d. interval scale. ANS: b 2. The scale of measurement that is used to rank order the observation for a variable is called the a. ratio scale. b. ordinal scale. c. nominal scale. d. interval scale. ANS: b 3. Some hotels ask their guests to
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and second stores in Dubai and Jordan(Matalan.co.uk) Profit and sales: In this challenging economic downturn Matalan delivered a robust performance and company ’s sales for the period were £1‚117.5m(2011:1‚096.5) a 1.9% increase compared to the previous period‚ which is boosting result in the current climate. Operating profit‚ pre exceptional items‚ of £61.8(2011:£121.0) was a 48.9% decrease on the prior period hugely driven by the tough trading conditions and increased margin pressure. Company
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Global Marketing: Leadership and Ethical Issues Diamond Thomas-Parks BMGT8008 – Ethics and Leadership in Global Environment November 11‚ 2012 PO BOX 26083 Tucson‚ AZ 85726 Telephone: 520-861-3118 Email: mrsparks116@ymail.com Instructor: Dr. Tracy Elazier Abstract Some scholars view culture as fragile and if influenced by western marketing principles can compromise the integrity and uniqueness of non-western cultures. The fragility of non-western cultures is compounded with the lack
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CompTIA Project+ Practice Questions Question 1 Which of the following are risk responses? (Select TWO) A. Delaying B. Analysis C. Acceptance D. Avoidance E. Work around Question 2 When handling multiple changes on a project‚ which of the following would be the BEST format in which to inform the team? A. Follow the communication plan B. Email documentation C. Fax documentation D. Hold a meeting with the project team Question 3 While developing a project schedule‚ which of the following are purposes
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Global Marketing – International Marketing 1. Introduction Steve Carter defines the term of marketing as “the process of building lasting relationships through planning‚ executing and controlling the conception‚ pricing‚ promotion and distribution of ideas‚ goods and services to create mutual exchange that satisfy individual and organisational needs and objectives.” To start with a generally known fact‚ each firm uses its own type of marketing strategy. Therefore‚ companies in different countries
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dimensions of the perceptual map. Have 5 participants from Yaris’s target age group complete the survey and plot their location on the map. Repeat this with 5 participants in the 45-to 65-year-old age group. 18-34 1. Dull_________*___________Exciting Economy*______________________Luxury -5 -4 -3 -2 -1 0 1 2 3 4 5 -5 -4 -3 -2 -1 0 1 2 3 4 5 2. Dull___________*_________Exciting Economy*______________________Luxury -5 -4 -3
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