Brand Extensions are an important brand growth strategy The popularity of ‘Brand extensions’ rose since 1990s‚ with the increase in competition and the high costs of developing new brands (Chernatony & McDonald‚ 2002). This concept has been derived by marketers to optimize sales and profits by launching new or modified products under the parent brand name. In definition ‘Brand extension’ is using the leverage of a well-known brand name in one category to launch a new product in a different category
Premium Brand Marketing Brand equity
Dissertation Title Examining the Effectiveness of the ICSID (International Centre for Settlement in Investment disputes): comme ci comme ça? Internal Mentor : Mr.Sujith.P.Surendran Asst.Professor UPES Industry Mentor: Ms.Anuradha R.V Partner‚Clarus Law Associates Submitted By: A.K.Shivsulabh. Nambiar BBA.LL.B (Hons.) With Specialization in Corporate Laws‚ Semester IX‚ 5th Year 2009 - 2014 Batch College of Legal Studies University of Petroleum & Energy Studies (UPES)‚ Dehradun
Premium International trade Law Arbitration
concerning contract preparation. The first academic year of the program shall be spent at IST/EPFL (choose one) Yours sincerely‚ Annexes: Acceptance letter for IST-EPFL Joint Doctoral Initiative CV Research Plan‚ if available Original Diplomas (Will be returned after process completion) Acceptance letter by thesis supervisor
Premium Lisbon University Doctor of Philosophy
Medical Demand Letter PA330 – Medical Records Review and Summary Devon Mosbach Kaplan University September 23‚ 2012 The Law Offices of Hancock and Mosbach‚ LLC. The Law Offices of Hancock and Mosbach‚ LLC. Ralph Walters‚ Esq. Law Firm of Walters and Moss‚ LLC. 4567 East Roosevelt Way Phoenix‚ Arizona 86354 RE: Dr. Aaron Patrick St. Vincent’s Medical Center I am writing to you in regards to A.R.S. §12-2501‚ which deals specifically with the Uniform Contribution Among Joint
Premium Medicine Health care Physician
Letter of Application 1719 Escuela St. Brgy Nuevo Guadalupe Makati‚ City October 9‚ 2014 Banco de Oro‚ A-Arnaiz Paseo 832 Arnaiz Ave
Free Metro Manila Manila Makati City
Kapil Gupta Viral marketing of digital products using social media Dissertation presented for the Degree of Masters of Business Administration at the University of Edinburgh Business School‚ May 2011 Acknowledgements I would like to thank my supervisor‚ Tony Kinder‚ for all of the help and guidance he has given me over the course of the project‚ from the initial idea through the research and writing stages through to the conclusion. It would have been impossible to complete this project
Premium Marketing Sociology
I humbly writing to you this letter for your professional advice‚ and I am very aware that you are not in an position to give me legal advice on the matter you are presiding. On a personal note‚ I am not in any position to suggest to you what you can do to alleviate my legal frustration. I am currently and seriously looking for employment and I have not been fortunate enough to get one. I heavily relied on the little disability payment I receive from VA on a monthly basis. Second‚ I am willing to
Premium Health care Family Medicine
CULTURAL IDENTITY IN THE HARRY POTTER SERIES VICTORIA BUCKNELL DISSERTATION SUBMITTED IN PARTIAL FULFILMENT FOR THE DEGREE OF BACHELOR OF ARTS IN FILM AND SCREEN STUDIES SCHOOL OF HUMANITIES AND CULTURAL INDUSTRIES BATH SPA UNIVERSITY WORD COUNT: 13‚133 Abstract Cultural Identity in the Harry Potter Films is a non-empirical evaluation of the topics of interest in the movie series that have had an impact or influence either on‚ or because of‚ British Cultural Identity. Emphasis
Free Harry Potter
Dr. K.V.SAMBASIVA RAO‚ M.Tech.‚ PhD.‚ Professor ‚Head of the Department Computer Science and Engineering V.R.Siddharatha Engineering College LETTER OF RECOMMENDATION I am delighted to issue this recommendation in favor of Ms. KEERTHI PRIYA ARANI for admission into the graduate program at your renowned university. I have closely followed her progress in the classroom for more than 2 and half years during which I have taught her the
Premium Computer science Electrical engineering Computer
I am writing on behalf of Ms. Folashade V. John‚ Candidate for Membership Intake for Delta Sigma Theta Sorority‚ Inc. – Lambda Psi Chapter. Understanding the importance of letters of recommendation‚ I am writing this letter to not only serve as a critical component of her packet‚ but also reveal that her qualifications‚ characteristics‚ and experiences have prepared her for membership in our grand sisterhood. I have had the pleasure of mentoring Ms. John for four years and have observed Ms. John’s
Premium Leadership High school Management