Marketing and Food This literature review will focus on exploring marketing strategies employed when selling food. I will be looking at what influence these marketing strategies have on consumers decision making process and the effectiveness of these strategies. It is clear that consumers don ’t all buy the same things and I am interested to find out what causes this difference in product selection. There are many things that can influence these decisions‚ from the placement of products or the
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/1056-9219.htm IJCOMA 18‚4 Employee motivation: a Malaysian perspective Rafikul Islam and Ahmad Zaki Hj. Ismail Department of Business Administration‚ International Islamic University Malaysia‚ Kuala Lumpur‚ Malaysia Abstract Purpose – The purpose of this paper is to identify the motivating factors of employees working in various Malaysian organizations. Design/methodology/approach – A survey method
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LITERATURE REVIEW 1.0 Introduction The purpose of this chapter is to describe the concepts of sustainability and the important roles that institutions of higher education play in this arena. The literature review is important as it sets the context for the research and provides framework for the methodology. The general topics to be covered include: defining sustainability‚ an analysis of sustainability‚ the role that sustainability plays in higher education‚ environmental literacy‚ citizen
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literature review the report is aimed to research the reason for P&G marketing decision of being sponsor of Shanghai EXPO. Therefore I do this research from some subjects. To the P&G itself‚ the marketing is important. In the Marketing: An Introduction ( Scottish Qualifications Authority‚ 2006)‚ it is said that the marketing means that “selling goods that don’t come back to customers who do—at a profit which satisfied shareholders—using means which satisfy other stakeholders”.(P17) and it was divided
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Business Horizons (2011) 54‚ 105—113 www.elsevier.com/locate/bushor The early bird catches the news: Nine things you should know about micro-blogging Andreas M. Kaplan *‚ Michael Haenlein ´publique‚ F-75011 Paris‚ France ESCP Europe‚ Avenue de la Re KEYWORDS Web 2.0; User-generated content; Social media; Micro-blogging; Twitter; Ambient awareness Abstract Micro-blogs (e.g.‚ Twitter‚ Jaiku‚ Plurk‚ Tumblr) are starting to become an established category within the general group of social media.
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Review of Related Literature According to Seligman‚ M.E. (1990) motivation is the driving force which helps causes people to achieve goals. It is said to be intrinsic or extrinsic. The term is generally used for humans but‚ theoretically‚ it can also be used to describe the causes for animal behavior as well. But what Seligman is stating about motivation refers to human motivation. Motivation may be rooted in a basic need to minimize physical pain and maximize pleasure‚ or it may include specific
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In Vitro Antifungal 1 In Vitro Antifungal Activity of Orthosiphon aristatus (Philippine Taheebo) against Candida albicans Sheenalyn R. Ching BS Biology University of the Philippines Los Banos In Vitro Antifungal 2 In Vitro Antifungal Activity of Orthosiphon aristatus (Philippine Taheebo) against Candida albicans Tabebuia impetiginosa is a one of the species of the well-known medicinal plant‚ Taheebo. It is common in Argentina
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Impact of Mergers and Acquisitions on Employee Motivation- Telecommunication Merger in the UK A case of T-Mobile and Orange Mobile Merger Abstract Over the past one decade‚ mergers and acquisitions increased at a record rate globally‚ especially in the United States. The telecommunication sector experienced no exclusion to this phenomenon and the three major telecommunication mergers included MCI and Verizon‚ Sprint and Nextel‚ and BellSouth and AT&T. As a result‚ the telecom playfield
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Literature Review HSAD 5253 Health Services Research According to the American Telemedicine Association‚ “telemedicine is the use of medical information exchanged from one site to another via electronic communications to improve patients’ health care (ATA‚ 2012). The Association also notes that telemedicine is associated with telehealth which is used to encompass a broader definition of remote healthcare that does not always include clinical
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