of Gong Cha and they like to follow new trends and try new things‚ their withdrawal from drinking Taiwanese beverages play a key role in determining whether Gong Cha will become a fad. We would use the following sampling frame to draw our actual samples. D. Sampling Frame With the wide age range‚ we have conducted three focus groups in order to achieve the homogeneity of participants in each group by promoting better discussion and minimize the socioeconomic factors‚ like disposable income and
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STATISTICS WHAT IS STATISTICS? Statistics is a scientific body of knowledge that deals with the collection‚ organization or presentation‚ analysis‚ and interpretation of data. * Data are facts or a set of information or observation of the study. * Collection refers to the gathering of information or data. * Organization or presentation involves summarizing data or information in textual‚ graphical‚ or tabular forms. * Analysis involves describing the data by using statistical
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Limited (London) for Publishers Association in 2003. The research objective of the case study was to conduct a study of information sources and book buying behavior of students. The objective of studying the case study was to gain an insight on the sample size and characteristics‚ the research methodology selected and the theories implemented during the research. Focus Group Interview Number of focus group interviews: 1 The objective was to help in determining the
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1. Executive Summary Purpose of the Study: To identify the most desired groups of customers and the need states that can best serve and then redesigns its marketing practices to target them. Particularly when reacting to competitive moves over time. Considering the increasingly competitive retail environment described in the competitor moves‚ these methods are adequate. Major findings: This study helped us to establish that merchandizing has potential to increase periodic sale more than 30%. The
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[pic] 4.1 Meaning of research 4.2 Marketing of research 4.3 The research process 4.4 Research design 4.5 Types of research design 4.6 Types of data collection 4.7 Sampling plan method ❖ MEANING OF RESEARCH:- Research is common parlance refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact research is an art of scientific investigation. The advance learner’s dictionary
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RESEARCH METHODOLOGY Paper code: 2.25/5.85/3.33 Unit-I Introduction; meaning and nature of research; significance of research in business decision making‚ identification and formulation of research problem‚ setting objectives and formulation of hypotheses. Qu. 1. Research is a careful investigation or inquiry through search for new facts in any branch of knowledge”. Discuss in the light of nature and significance of research. Ans Research in common parlance refers to a search
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following are the objectives: • To present the historical perspective of the Indian Passenger Car Industry. • To analyze the socio-economic profile of the sample respondents. • To evaluate car owner’s perception and behaviour pertaining to the purchase and use of cars. • To identify and analyze the factors influencing the purchase of cars. A sample of 100 consumers were selected for the study around Bangalore City which is in Karnataka. It consisted of 50 consumers from Bangalore Urban and 50 consumers
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Observation. Survey: A small survey size of 50 persons is taken and received response from 40 persons. Total Sample size = 40 Total population = 50 The survey questions assess the following areas: usage of mobile phone‚ model‚ reasons for using smart phones‚ latest mobile facilities‚ favorite brand‚ purchasing power for a mobile‚ features etc. Methodology: Sample size: 40 respondents Sample unit: people of industry Sampling Area: Industry Sampling Techniques: Random Sampling Technique. Key Findings:
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power‚ a researcher needs 128 participants (64 per cell). Perhaps the authors assume that the effect sizes in their studies would be massive‚ which could justify having lower sample sizes. However‚ it is striking just how low the sample sizes are. Because groups are the appropriate units of analysis‚ the functional sample size in Study 1 is 14. That is‚ there were 14 groups being tested. With an N of 14‚ drawing conclusions from inferential statistics becomes challenging‚ especially in the case
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Stress among Job Insecure Workers and Their Spouses Author(s): Stephan M. Wilson‚ Jeffry H. Larson and Katherine L. Stone Source: Family Relations‚ Vol. 42‚ No. 1 (Jan.‚ 1993)‚ pp. 74-80 Published by: National Council on Family Relations Stable URL: http://www.jstor.org/stable/584925 . Accessed: 17/08/2013 18:23 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit
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