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    Bradford School of Management Strategic Marketing Plan for InterviewBay Balaji Bangalore Varadarajan UB No. 08013436 UB No. 08013436 Page 1 of 84 Statement of Authenticity I have read the university regulations regarding plagiarism and certify that this project is my own work and does not contain any unacknowledged work from any other sources WORD COUNT: 14591 UB No. 08013436 Page 2 of 84 ABSTRACT • This is a real-time project done for InterviewBay‚ a start-up venture specializing in

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    Introduction Nowadays‚ many people are willing to enter the world of business. Being a businessman is one of the best ways of challenging your capacity in managing and driving a business. The University of Luzon is yearly conducting its Foundation Week to celebrate its existence. One of the most expected activities is the “KALAKALAN” where an actual and hands on business will be built by the groups of college students. The “KALAKALAN” aims to determine the best group in selling and providing goods

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    Mara Bangi 43650 Bandar Baru Bangi Selangor 1 March 2009 Madam‚ Submission of Business Plan According to the above mater‚ we are the students from the course of Diploma in Business Management ( AB101) in Kolej Poly-Tech Mara Bangi was submitting our Business Plan. This report is a compulsory assignment for subject entrepreneurship (PPN 254). 2. For your information‚ we choose this type of business because it has a potential and bright prospect in nowadays and in future. We also have analyzed

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    ASSIGNMENT ONENTREPRENURESHIP “Business Plan”   Executive Summary Discover Solutions‚ Inc. (Discover Productions) is a Business-to-Business (B2B) technology consulting company supplying turn-key computing solutions based upon the latest technology and utilizing Web-based applications. Utilizing state-of-the-art software and hardware in their24x7 computing facility‚ Discover Productions also offers e-commerce solutions‚ Web hosting‚ Web development‚ remote help desk support‚ customer training

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    and services are within a 100-mile radius of any one of our three store locations‚ in both Missouri and Illinois. We plan to market products and services to our target market groups via various mass marketing‚ personal selling‚ and direct mailing techniques. While making a profit‚ Pet Market will continue to provide quality and value to its customers. Additionally‚ customers can shop at Pet Market for products and services not offered by other retailers. Therefore‚ we can charge higher prices for

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    entertainments for clients‚ an onsite restaurant‚ and a full service day spa. III. Industry Analysis • Future Outlook Hotel and Resorts will be the center of resorts business in the Philippines. They will also have more guests‚ employees and branches that will maintain a profitable operation to continue the tradition of bringing Quality Family Luxury Vacation‚ at a reasonable cost‚ in a

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    COZEE COMBI SHAKE BUSINESS PLAN I. Overview of the Business Plan A. Scope and Limitations The COZEE-COMBI is a product made of coconut and cheese. This product only covers drinks or smoothies that will help to refresh and solve thirsty feeling. This drink will be offered cold and it has a lot of benefits. These are the breakdown of the health benefits of coconut and cheese. There are five main benefits of cheese: 1. Good for cavity prevention 2. Good for cancer prevention

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      Table of Contents Mission Statement 2 Management Structure and Background 2 Organization Chart 3 Marketing Plan 4 Target Market 5 Price 5 Competitive Environment 5 Promotion 6 Place 7 Business Floor Plan 7 Financial Plan 8 Projected Income Statement by week 8 Projected Income Statement for period 9 Equipment Lists 9 Capital needed to get the business started 10   Mission Statement The purpose of Affordable Accounting is to provide dependable and quality tax preparation

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    Executive Summary Outdoor Advertising has proved through the years to be an efficient tool for clients and Agencies in their marketing plans and strategies. As advertising expenditures increase from year to year‚ outdoor advertising is in turn increasing its market share. International budgets are interested in this media‚ considered of high impact worldwide. Where do people spend most of their time? Most countries like Bangladesh throughout the world have traffic problems‚ which lead them to

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    Company Overview 3 Service plan 4 Operational plan 10 Organizational plan 12 Personnel Plan 12 Marketing plan 14 Assessment of Risk 17 Financial Plan 19 Growth Analysis 23 Contingency Plan 24 Conclusion 27 Appendix Our Proposed Business Plan CTPL Service (Specializing in training/leadership retreats‚ team building skill retreats and product launch events) Company Overview Company Ownership CTPL will be a partnership business and the owners are Sk-Afiur

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