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    Place: 11 d. Promotion: 11 2. Finance 12 3. Research and Development (R & D) 13 4. Operations and Logistics 13 5. Human Resources Management (HRM) 14 6. Information Systems (IS) 14 D. SUMMARY OF INTERNAL FACTORS 15 VI. ANALYSIS OF STRATEGIC FACTORS 16 A. SITUATIONAL ANALYSIS 16 B. REVIEW OF MISSION AND OBJECTIVES 17 1. Are They Appropriate & How Should They Be Changed? 17 2. Damage Control 17 VI. STRATEGIC ALTERNATIVES & RECOMMENDED STRATEGY 18 A. STRATEGIC ALTERNATIVES 18 1. Revision of

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    Harley Davidson: Preparing for the Next Century BUSI 615 40 Professor David Houghton By Brian Lynch Since the founding of Harley-Davidson in 1903 by Arthur and Walter Davidson and William Harley‚ the company has a rich heritage and a loyal following. The company has proven to be resilient and innovative throughout the years. They have made their fair share of mistakes‚ especially while under the ownership of AMF‚ whose decisions almost destroyed Harley-Davidson. They have also made an

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    International Journal of Business and Management July‚ 2008 Building Competitive Advantage of Locations for Automobile Industry: Changchun as the Example Feng Han (Corresponding author) & Qiuhong Xi School of Management‚ Shenyang Jian Zhu University 9 Hunnan East Road‚ Shenyang‚ 130024‚ China Tel: 86-24-2469-2209 E-mail: hanf606@163.com Tingyu Ma College of urban and environmental science‚ northeast normal university Changchun 130024‚ China E-mail: matingyu@sohu.com The research is financed

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    Harley Davidson’s Supply Chain Improvement Excerpted from Operations Management: Creating Value Along the Supply Chain by Roberta Russell and Bernard Taylor pp. 420-421 In the early 1980’s Wisconsin-based Harley-Davidson Motor Company‚ the country’s largest manufacturer of motorcycles‚ was struggling to survive. Faced with an onslaught of sever competition from Japan and failing new products‚ … Harley-Davidson was challenged to remain profitable. However‚ not only did Harley-Davidson survive

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    Harley-Davidson‚ Inc. Contents Introduction Problem Statement Supply Management Strategy Project Scope Project Execution Software Vendor Finalists Recommendations 2004 Update References Introduction Harley-Davidson is an American motorcycle manufacturer with a rich history and cultural tradition. Founded in 1903 in Milwaukee‚ WI‚ Harley just celebrated its 100th anniversary with a series of events around the world that culminated in hundreds of thousands of motorcyclists

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    Indeed even the biggest ones know this difficulty. This is the case of Harley Davidson‚ the giant bikes manufacturer. In fact they did one of the biggest branding mistakes of all time. This product was “Harley Davidson Perfume and Cologne”‚ which was introduced into the international marketplace around 2000. In the beginning the product was supposed to increase sales. But we are going to study this case. Contents 1. HARLEY DAVIDSON: COMPANY’S PRESENTATION 2. PRODUCT PRESENTATION: PERFUME & COLOGNE

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    order to achieve Leaner Logistics; organizations need to implement leaner thinking. Lean production involves eliminating waste and using less labors‚ materials‚ time and space. That’s why it is save production. This in turn reduces costs. Harley-Davidson Motor Company‚ the only major U.S.-based motorcycle manufacturer‚ is known for setting the world standard when it comes to the design and manufacture of heavyweight motorcycles. The company chose UPS Supply Chain Solutions to help set world standards

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    16 INTRODUCTION Harley Davidson is one of the oldest and one of the iconic motorcycle manufacturing companies of this era. Harley Davidson has a niche market‚ it manufactures motorcycles for customers who love cursing highways. Harley Davidson is the last surviving motorcycle company since the great depression. It was in the year 1901‚ Milwaukee when William Harley and his childhood friend Arthur Davison started to work towards making motor-cycles

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    LITERATURE REVIEW 3 3.0 CASE ANALYSIS 5 4.0 PORTER’S FIVE FORCES 7 4.1 Internal Rivalry 7 4.2 Potential or new entrants 7 4.3 Substitute products 7 4.4 Power of suppliers 8 4.5 Power of Customers 8 5.0 SWOT ANALYSIS 9 5.1 Strengths 9 5.2 Weaknesses 10 5.3 Opportunities 10 5.4 Threats 10 6.0 CONCLUSION 12 7.0 RECOMMENDATION 14 8.0 REFERENCES 15 1.0 INTRODUCTION In year 1901‚ Harley-Davidson Motorcycle Company was established

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    Harley Davidson Motor Company: Enterprise Software Selection (Case analysis) Case description “This case focuses on a change program and selection of an enterprise software vendor. The decision of which partner to choose to help the company change the way it purchased raised fundamental tensions within the company”. Question 1 Consider Exhibit 10 on page 22 of the case; does it include the factors you consider most important in the selection process? Which factors would you be inclined to weight

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