------------------------------------------------- 1.0 Introduction Pepsi was first introduced as "Brad ’s Drink" in New Bern‚ North Carolina‚ United States‚ in 1898 by Caleb Bradham‚ who made it at his home where the drink was sold. It was later labeled Pepsi Cola‚ named after the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1903‚ Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse
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PepsiCo-Lipton Case Brand Re-introduction Avinash Chaturvedi‚147860 4/28/2014 Problem Statement: In a strategic move to expand its market share in ready-to-drink tea market category‚ Pepsi had decided to invest aggressively in its brand-Brisk. The challenge facing the top management of the companyMary Barnard‚ Vice President PepsiCo and Marison Tamaro‚ General Manager‚ Pepsi-Lipton partnership is to choose a suitable advertisement media for Brisk (Social Media or TV based approach) that would‚ Reintroduce
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Coke and Pepsi in the Twenty-First Century: Threat of Entry:low 1. Economies of scale - High production volume but merit not clear (1st paragraph on page 2) 2. Product differentiation - Brand identification (high advertising expense‚ Exhibit 2) 3. Capital requirements - CPs: little capital investment (1st paragraph on page 2) - Bottlers: capital intensive (2nd paragraph on page 3) 4. Cost disadvantages independent of size - No 5. Access to distribution channels - Food stores (35%): intense
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Designing survey questions on food-related issues Question design toolkit based on a theory of behavioural change Jo d’Ardenne‚ Sally McManus‚ Julia Hall Designing survey questions on food-related issues: Question design toolkit based on a theory of behavioural change Jo d’Ardenne‚ Sally McManus‚ Julia Hall October 2011 Prepared for the Department of Health Contents Acknowledgements ............................................................................................ Executive
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I. Questionnaire for Mystery Guest/ Customer of (Restaurant’s name) Establishment’s Name | Date of Visit | Time of Visit | 1. Rate the availability of the staff. Did they assist you right away? Very Poor 1 2 3 4 5 Excellent 2. Rate the efficiency of their service. Were they efficient in delivering their service? Very Inefficient 1 2 3 4 5 Very Efficient 3. Rate the friendliness of the staff. Were they polite and/or courteous? Very Unfriendly 1 2 3
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Public Interest Lawyering Project A Survey on Substance Abuse among the Youth in India Contents 1. Introduction 4 2. Statement of the Problem 7 3. Objective of the study 8 3.1. Broad Objective 8 3.2. Specific Objective 8 4. Methodology / Research Design 9 4.3. Statistical tools employed 10 4.4. Geographical Coverage 10 4.5. Unit of Data Collection 10 5. Findings 11 5.1. Pie – Chart No. 1 11 5.2. Pie – Chart No. 2 12 5.3. Pie – Chart No. 3 13
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Tofu vs Paneer 1. What is current scenario in Tofu market according to you? (–m) 2. Is it being sold in malls and retail shops? If yes‚ Where in your city? 3. Which is the leading brand in Ahmedabad‚Gujarat and India? (–m) 4. What kind of effects they have made in market in terms of economy‚ innovation and satisfaction? (–m) 5. What is new that tofu market has adopted ? (–m) 6. What are the parameters that been affecting the brand?(i.e. packaging‚ price‚ place‚product &
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INTRODUCTION 1.1 Introduction 1.2 Need for the Study 1.3 Objective of the Study 1.4 Methodology 1.5 Limitations Chapter No-2 PEPSI COMPANY OVERVIEW 2.1 Genesis and Growth 2.2 Organization Structure 2.3 Production Function 2.4 HR Function 2.5 Finance Function 2.6 Marketing Function 2.7 Future Function Chapter No-3 DATA ANALYSIS AND INTERPRETATION 3.1 Introduction 3.2 Details of the survey conducted 71 Chapter No-4 SUMMARY AND SUGGESTIONS 4.1 Summary 4.2 Findings 4.3 Suggestions 4.4 Conclusion APPENDIX BIBLIOGRAPHY
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proven ability to innovate and create differentiated products‚ and third‚ powerful go-to market systems ("Overview" ). The picture shown below is the same one shown on their website showing the cycle in which the company operates ("Overview" ).  The company’s website also tells how the brands are over one hundred years old‚ yet the corporation is relatively young ("Overview" ). PepsiCo was formed when Pepsi-Cola and Frito-Lay merged in 1965 ("Overview" ). In 1998‚ Tropicana was added to PepsiCo
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Kalyani Barman (57) INTRODUCTION Pepsi is a 100-year-old carbonated soft drink brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India‚ Pepsi is ubiquitous on just about every social occasion. In 1886‚ the US Caleb Bradman‚ a man with a plan formulated a blockbuster of a digestive drink and decided to call it Brad‟s drink. The potion was to become Pepsi Cola in 1898‚ and eventually‚ Pepsi in 1903. Since its inception‚ Pepsi has always been at the forefront
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