three products purely contain different nutritious and sprouted grains. Swasthya company has also launched Instant Health Drink Vending Machine. Market research is imperative for a company to know what type of products or services would be profitable to introduce in the market. Also with respect to its existing products in the market‚ good market research enables a company to know if it has been able to satisfy customer needs and whether any changes need to be made in the packaging‚ delivery or
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strong image that also has a great effect on the corporate image as well. It is rated as the world’s number one cold drink and is famed for its internationally well-known brand name “Coca-Cola”. Coke is well supported by Coca-Cola Ltd. in the local market and enjoys distinct position. Brand Positioning The brand positioning of the Coca Cola is very strong. Company focuses on the TOM. This top of the mind strategy leads the consumers to remember the product as well as position the product as number
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The global market for bioinformatics is expected to reach USD 12.48 billion by 2020‚ according to a new study by Grand View Research‚ Inc. Rapidly declining prices of DNA sequencing‚ growing adoption rates of bioinformatics as a cost effective tool for database management during clinical trials‚ increasing government initiatives encouraging the use of bioinformatics in drug discovery and the use of bioinformatics tools in emerging fields such as chemogenomics are some of the factors expected to drive
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Financial Management: Coke vs. Pepsi BUS 508 – Business Enterprise June 11‚ 2011 Financial Management: Coke vs. Pepsi The purpose of this paper is to analysis companies Coke and Pepsi and determinate (a) which company is better able to pay current liabilities (debt)‚ (b) explain what profitability ratios can tell about a company’s performance and how that information would influence investing decisions‚ (c) discuss which financial ratios to utilized while examining the company’s most
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The Pepsi Refresh Project: A Thirst for Change 1. Should the Pepsi brand team continue to fund Pepsi Refresh Project in 2011? Pepsi brand team should keep this Refresh project for maintaining and strengthen Pepsi’s brand position in soda market. The Pepsi Refresh Project is a first-of-its-kind initiative‚ positioning as a consumer brand‚ and directly respond to the evolving needs of consumers and their preferred methods of communication such as facebook‚ twitter‚ blog‚
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Candidate no: 045751 ‘NEW YORK (AdAge.com) -- Pepsi ’s Refresh Project‚ a first-of-its-kind experiment in social media’ "You ’re not going to fix this with a new logo or can or graphics‚ or ad campaign‚" he said. "This requires a major‚ comprehensive approach to the category and a refocusing to optimally capture the value of the brand at every beverage occasion‚ rather than have the discourse be ... how much volume can we pump out into the marketplace‚" said Mr. Laboy‚ PepsiCo Executive interview
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1. Why do companies like PEPSI need to globalize? What are the various ways in which foreign companies can enter a foreign market? What hurdles and problems did Pepsi face when it tried to enter India during the 1980s? Companies like Pepsi need to be global for the following: * Expand Sales- Increase the market for their production by tapping potential new countries * Minimize Risks- Globalization and International trade also helps in minimizing risks. * To leverage on technology
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presentation Marketing research is broadly concerned with the application of theories‚ problem solving methods‚ and techniques to the identification and solution of problems in marketing. Defining the management decision problem requires the market researcher to describe the reasons why the research is being conducted and mrp: The MRP is a broad and comprehensive description of the information required to make the management decision The MRP should: Guide the researcher
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Abstract : Jaflong is one the beautiful tourist spots in Bangladesh which is visited by lots of local and foreign visitors every year. Jaflong is famous for collection of rolling stone‚ colorful tribal life‚ Khasia Rajbari‚ Dauki and Piyan rivers ‚ Tea Garden‚ Orange and Jackfruit Garden‚ Betel leaf and areca nut gardens and Dauki Bazar. But the most important side of jaflong is its beautiful natural sites. It is a matter of regretting that Jaflong is being polluted by different means like stone
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selling in over 190 nations. It has been present in India since 1990 and is involved in business of manufacture & selling of foods & beverages. It has 3 divisions viz * Carbonated beverages division which sells leading CSD brands such as Pepsi ‚ Mirinda ‚ Mountain Dew ‚ Slice ‚ Nimbooz ‚ Twister. * Frito Lay India which sells leading food brands such as Frito Lay ‚ Uncle Chipps ‚ Cheetos ‚ Kurkure & Quaker Oats. * Tropicana beverages which sells the non-carbonated range of healthy
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