people. The data was extracted and put in MS Excel and SPSS. All the further analysis was then carried out using SPSS. Methodology Survey Area Different universities in Dhanmondi. Survey Method: One‐to‐one survey Sampling Technique: Convenient Sampling Sampling Frame: 20 to 25 years’ universities students. Sample size: 40Respondents from Dhaka. Analysis Tools Association measured by Cross‐tabulation through Chi‐square statistic. And also use pie chart and bar chart to understand
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CONSUMER BEHAVIOUR TO CHANGE IN PACKAGING DESIGN OF FMCG PRODUCTS. Introduction Design is increasingly used by firms as a strategy to create a substantial competitive advantage. Good design uniquely differentiates a product. Companies mastering the art of design have emerged as leaders in their respective markets. In this proposal‚ i examine how consumers respond to the visual aspects of packaging design and benefits of studying consumer behavior. The importance of packaging design as
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Consumer Buying Behaviour Introduction: Consumer buying behavior is the study of human responses to products or services and the marketing of products/services. The study of consumer behavior focuses on how individuals make their decisions to spend their available resources (time‚ money‚ effort) on consumption related itemsor consumption related aspects (What they buy? When they buy? How they buy?).It also study of individuals‚ or organisations and the processes consumers use to search
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Simply put‚ methodology refers to how each of logic‚ reality‚ values and what counts as knowledge inform research. On the other hand‚ methods are the techniques and procedures followed to conduct research‚ and are determined by the methodology (i.e. sampling‚ data collection‚ data analysis and results reporting‚ as well as theories‚ conceptual frameworks‚ taxonomies and models). Even the focus and intent of the research‚ and the actual research questions themselves‚ are shaped by the methodology (McGregor
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CHAPTER 3 Research methodology 3.1 INTRODUCTION This chapter deals with the research methodology of the study‚ including the research design‚ setting‚ population‚ sample and data-collection instrument. 3.2 RESEARCH DESIGN Polit and Hungler (1999:155) describe the research design as a blueprint‚ or outline‚ for conducting the study in such a way that maximum control will be exercised over factors that could interfere with the validity of the research results. The research design
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Report On Application and justification of servqual model on “Bangladesh Road Transport Corporation” (BRTC) Letter of Transmittal 29 August‚ 2012 To Tarafder Md. Mehedi Al_Masud Course Teacher School of Business Studies Southeast University Dear Sir‚ With due respect‚ we are submitting this report on the basis of service industry “BRTC ”. We took help from our course teacher Tarafder Md. Mehedi Al_Masud from internet and used our creativity. This report
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1. Department for Transport The Department for Transport is the government department responsible for the English transport network and a limited number of transport matters in Scotland‚ Wales and Northern Ireland which are not devolved. The DfT is concerned about the number of injuries and fatalities caused by drink driving on Britain’s roads. They wish to run a new anti-drink driving campaign. For these types of campaigns‚ they normally use a variety of media including TV‚ radio‚ cinema‚ newspapers
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evaluated. However we tend to utilize sample data more often than population data primarily as a result that sample data is utilized to formulate a coherent approach to drawing meaningful conclusions about the population. We utilize this through random sampling of population data to gather and make an assumption based on the population. This can kind of draw the conclusion that sample data and population data go hand in hand. As an example if we utilize “Culture Matters: A Survey Study of Social Q&A
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1. Factors affecting response rates in survey development 1.1. Content of web questionnaires Response rate is closely related to who the sponsors are‚ what the topic is‚ and how long the survey takes to complete. First: Official sponsorship of a surveys: sponsored by academic and governmental agencies have higher response rates than those sponsored by commercial Influenced how respondents perceived and answered similar questions about sexual harassment by a neutral research institution and a feminist
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In sociology research‚ there is a sampling method called snowball sampling. It is a technique for developing a research sample where existing study subjects recruit future subjects from among their acquaintances. Thus‚ the group of individuals in the sample appears to grow like a rolling snowball. This sampling technique is often used in hidden populations which are hard for researchers to access (such as drug users). List two potential problems with this sampling method. Answers may include: • It
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